Ruminating about placebo effects of marketing actions
Publication
, Journal Article
Shiv, B; Carmon, Z; Ariely, D
Published in: Journal of Marketing Research
January 1, 2005
In Shiv, Carmon, and Ariely (2005), the authors demonstrate that marketing actions such as price promotions and advertising evoke consumer expectations, which can alter the actual efficacy of the marketed product, a phenomenon they call "placebo effects of marketing actions." In this rejoinder, they build on the preceding commentaries and refine their framework to account more fully for factors that may influence this placebo effect, and they describe directions for further research in this new topic area. © 2005, American Marketing Association.
Duke Scholars
Published In
Journal of Marketing Research
DOI
ISSN
0022-2437
Publication Date
January 1, 2005
Volume
42
Issue
4
Start / End Page
410 / 414
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Shiv, B., Carmon, Z., & Ariely, D. (2005). Ruminating about placebo effects of marketing actions. Journal of Marketing Research, 42(4), 410–414. https://doi.org/10.1509/jmkr.2005.42.4.410
Shiv, B., Z. Carmon, and D. Ariely. “Ruminating about placebo effects of marketing actions.” Journal of Marketing Research 42, no. 4 (January 1, 2005): 410–14. https://doi.org/10.1509/jmkr.2005.42.4.410.
Shiv B, Carmon Z, Ariely D. Ruminating about placebo effects of marketing actions. Journal of Marketing Research. 2005 Jan 1;42(4):410–4.
Shiv, B., et al. “Ruminating about placebo effects of marketing actions.” Journal of Marketing Research, vol. 42, no. 4, Jan. 2005, pp. 410–14. Scopus, doi:10.1509/jmkr.2005.42.4.410.
Shiv B, Carmon Z, Ariely D. Ruminating about placebo effects of marketing actions. Journal of Marketing Research. 2005 Jan 1;42(4):410–414.
Published In
Journal of Marketing Research
DOI
ISSN
0022-2437
Publication Date
January 1, 2005
Volume
42
Issue
4
Start / End Page
410 / 414
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing