Why do racial slurs remain prevalent in the workplace? Integrating theory on intergroup behavior

Racial slurs are prevalent in organizations; however, the social context in which racial slurs are exchanged remains poorly understood. To address this limitation, we integrate three intergroup theories (social dominance, gendered prejudice, and social identity) and complement the traditional emphasis on aggressors and targets with an emphasis on observers. In three studies, we test two primary expectations: (1) when racial slurs are exchanged, whites will act in a manner more consistent with social dominance than blacks; and (2) this difference will be greater for white and black men than for white and black women. In a survey (n = 471), we show that whites are less likely to be targets of racial slurs and are more likely to target blacks than blacks are to target them. We also show that the difference between white and black men is greater than the difference between white and black women. In an archival study that spans five years (n = 2,480), we found that white men are more likely to observe racial slurs than are black men, and that the difference between white and black men is greater than the difference between white and black women. In a behavioral study (n = 133), analyses showed that whites who observe racial slurs are more likely to remain silent than blacks who observe slurs. We also find that social dominance orientation (SDO) predicts observer silence and that racial identification enhances the effect of race on SDO for men, but not for women. Further, mediated moderation analyses show that SDO mediates the effect of the interaction between race, gender, and racial identification on observer silence. © 2013 INFORMS.

Duke Scholars

Author Ashleigh Shelby Rosette Fuqua School of Business