Current Duke Appointments & Affiliations
Adjunct Professor of Business Administration
·
2025 - Present
Fuqua School of Business
Recent Scholarly Works
The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store
Journal article Journal of Marketing Research · December 1, 2025 Many high-end retailers operate off-price or discount versions of their full-line stores to engage value-conscious customers. In this study, the authors empirically examine the effects of a high-end retailer's opening of off-price stores on customer behavi ... Full text CiteSpring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior
Journal article Journal of Marketing · November 1, 2024 Prior research documents deleterious consequences of the annual clock change to daylight saving time in many contexts, but little is known about the effect the policy has on consumer behavior. While policy debates around ending seasonal clock changes conti ... Full text CiteThe Competitive Effects of Online Reviews on Hotel Demand
Journal article Journal of Marketing · March 1, 2024 The authors examine the effects of a firm’s and its competitors’ online reviews on its demand within the hotel industry. The authors leverage a unique data set of actual bookings from properties of a major hotel chain in six different markets in the United ... Full text CiteEducation
University of Southern California ·
2006
Ph.D.