Scholars@Duke

• Background
• 

  Education, Training, & Certifications

  • Ph.D., University of Pennsylvania 2002
  • M.A., University of Pennsylvania 1997
  • A.B., University of Virginia 1995
• 

  Previous Appointments & Affiliations

  • Adjunct Professor in the Social Science Research Institute, Social Science Research Institute, University Institutes and Centers 2016 - 2021
  • Adjunct Professor of Energy, Nicholas Institute-Energy Initiative, Initiatives 2013 - 2016
• 

  Leadership & Clinical Positions at Duke

  • Duke Forge Scholar - 2019 - 2021
    
    Co-director, Duke Program on Medical Misinformation
• 

  Academic Positions Outside Duke

  • Senior Program Director , RTI International, Science in the Public Sphere Program Center for Communication Science. 2013 - 2021
  • Adjunct Associate Professor , University of North Carolina at Chapel Hill, Gillings School of Global Public Health. 2013 - 2021
• Recognition
• 

  In the News

  • JUL 24, 2021

    WRAL

    On The Record: Health experts discuss impact of misinformation on the coronavirus pandemic

  • DEC 30, 2020

    JAMA Medical News

    COVID-19 Conspiracies and Beyond: How Physicians Can Deal With Patients’ Misinformation

  • MAR 6, 2018

    WUNC

    Fake News, Facebook And The Truth About Misinformation
• Expertise
• 

  Subject Headings

  • Common fallacies
  • Health risk communication
  • Risk communication
  • Social Networking
  • Social networks
• 

  Global Scholarship

  • Expertise

    • Guatemala (Country) 
• Publications & Artistic Works
• 

  Selected Publications

  • Books

    • Southwell, Brian G., Karen Keaton Jackson, and Bridget Pittman-Blackwell, eds. Measuring Everyday Life: Talking About Research and Why It Matters. RTI Press, 2021. https://doi.org/10.3768/rtipress.2022.bk.0025.2201.
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    • Southwell, Brian G., Karen Keaton Jackson, and Bridget Pittman-Blackwell, eds. Measuring Everyday Life: Talking About Research and Why It Matters. RTI Press, 2021. https://doi.org/10.3768/rtipress.2022.bk.0025.2201.
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    • Southwell, Brian G., Emily A. Thorson, and Laura Sheble. Misinformation and Mass Audiences. University of Texas Press, 2018.
    • Southwell, Brian, Elizabeth Doran, and Laura Richman, eds. Innovations in Home Energy Use: A Sourcebook for Behavior Change. Research Triangle Park, NC: RTI Press, 2016.
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    • Southwell, Brian, Elizabeth Doran, and Laura Richman, eds. Innovations in Home Energy Use: A Sourcebook for Behavior Change. Research Triangle Park, NC: RTI Press, 2016.
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    • Southwell, Brian G. Two-Step Flow, Diffusion, and the Role of Social Networks in Political Communication. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. https://doi.org/10.1093/oxfordhb/9780199793471.013.024.
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    • Southwell, Brian. Social Networks and Popular Understanding of Science and Health: Sharing Disparities. RTI Press, 2013. https://doi.org/10.3768/rtipress.2013.bk.0011.1307.
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  • Academic Articles

    • Calac, Alec J., and Brian G. Southwell. “How Misinformation Research Can Mask Relationship Gaps that Undermine Public Health Response.” Am J Health Promot 36, no. 3 (March 2022): 561–63. https://doi.org/10.1177/08901171211070951.
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    • Southwell, B. G., J. S. B. Brennen, R. Paquin, V. Boudewyns, and J. Zeng. “Defining and Measuring Scientific Misinformation.” Annals of the American Academy of Political and Social Science 700, no. 1 (March 1, 2022): 98–111. https://doi.org/10.1177/00027162221084709.
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    • Margolis, Marjorie A., Noel T. Brewer, Marcella H. Boynton, Jennifer Elston Lafata, Brian G. Southwell, and Melissa B. Gilkey. “Provider response and follow-up to parental declination of HPV vaccination.” Vaccine 40, no. 2 (January 21, 2022): 344–50. https://doi.org/10.1016/j.vaccine.2021.11.055.
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    • Paquin, Ryan S., Vanessa Boudewyns, Kevin R. Betts, Mihaela Johnson, Amie C. O’Donoghue, and Brian G. Southwell. “An Empirical Procedure to Evaluate Misinformation Rejection and Deception in Mediated Communication Contexts.” Communication Theory 32, no. 1 (January 13, 2022): 25–47. https://doi.org/10.1093/ct/qtab011.
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    • Gapstur, Susan M., Elisa V. Bandera, David H. Jernigan, Noelle K. LoConte, Brian G. Southwell, Vasilis Vasiliou, Abenaa M. Brewster, Timothy S. Naimi, Courtney L. Scherr, and Kevin D. Shield. “Alcohol and Cancer: Existing Knowledge and Evidence Gaps across the Cancer Continuum.” Cancer Epidemiol Biomarkers Prev 31, no. 1 (January 2022): 5–10. https://doi.org/10.1158/1055-9965.EPI-21-0934.
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    • Giombi, Kristen, Catherine Viator, Juliana Hoover, Janice Tzeng, Helen W. Sullivan, Amie C. O’Donoghue, Brian G. Southwell, and Leila C. Kahwati. “The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science.” Plos One 17, no. 2 (2022): e0263339. https://doi.org/10.1371/journal.pone.0263339.
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    • Southwell, Brian G., Sue Duval, Russell V. Luepker, Niki Oldenburg, Jeremy Van’t Hof, Milton Eder, Carol Russell, Robert N. Graves, and John Finnegan. “News coverage about aspirin as a countervailing force against low-dose aspirin campaign promotion.” Transl Behav Med 11, no. 10 (October 23, 2021): 1941–46. https://doi.org/10.1093/tbm/ibab065.
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    • Southwell, Brian, Deanna Corin, Montana Eck, Angela Hessenius, Leslie Li, Audrey Magnuson, Joanna Parkman, Rebecca Sauer, Callie Turner, and Shane Stansbury. “Dimensions of trust and information seeking on natural disasters, hazards, and extreme weather in North Carolina (USA),” June 18, 2021. https://doi.org/10.5194/ems2021-25.
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    • Kelly, Bridget J., Douglas J. Rupert, Kathryn J. Aikin, Helen W. Sullivan, Mihaela Johnson, Carla M. Bann, Nicole Mack, et al. “Development and validation of prescription drug risk, efficacy, and benefit perception measures in the context of direct-to-consumer prescription drug advertising.” Res Social Adm Pharm 17, no. 5 (May 2021): 942–55. https://doi.org/10.1016/j.sapharm.2020.07.028.
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    • Kelly, Bridget J., Brian G. Southwell, Lauren A. McCormack, Carla M. Bann, Pia D. M. MacDonald, Alicia M. Frasier, Christine A. Bevc, Noel T. Brewer, and Linda B. Squiers. “Correction to: Predictors of willingness to get a COVID-19 vaccine in the U.S.” Bmc Infect Dis 21, no. 1 (April 26, 2021): 383. https://doi.org/10.1186/s12879-021-06085-9.
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    • Kelly, Bridget J., Brian G. Southwell, Lauren A. McCormack, Carla M. Bann, Pia D. M. MacDonald, Alicia M. Frasier, Christine A. Bevc, Noel T. Brewer, and Linda B. Squiers. “Predictors of willingness to get a COVID-19 vaccine in the U.S.” Bmc Infect Dis 21, no. 1 (April 12, 2021): 338. https://doi.org/10.1186/s12879-021-06023-9.
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    • “2021 ABM Annual Meeting Abstracts Supplement.” Annals of Behavioral Medicine 55, no. Supplement_1 (April 12, 2021): S1–618. https://doi.org/10.1093/abm/kaab020.
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    • Boudewyns, Vanessa, Kevin R. Betts, Mihaela Johnson, Ryan S. Paquin, Amie C. O’Donoghue, and Brian G. Southwell. “Experimental evidence of consumer and physician detection and rejection of misleading prescription drug website content.” Res Social Adm Pharm 17, no. 4 (April 2021): 733–43. https://doi.org/10.1016/j.sapharm.2020.06.019.
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    • Southwell, Brian G., Milton Eder, John Finnegan, Russell V. Luepker, Sue Duval, Carol Russell, Robert N. Graves, and Adele Namboodri. “News coverage and online advertising effects on patient-led search for aspirin, heart health, and stroke information and educational tool use.” Patient Educ Couns 104, no. 3 (March 2021): 663–65. https://doi.org/10.1016/j.pec.2020.08.004.
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    • Lewis, Megan A., Jennifer D. Uhrig, Jon A. Poehlman, and Brian G. Southwell. “Multilevel communication to improve well-being during a pandemic.” Implementation Research and Practice 2 (January 2021): 263348952098826–263348952098826. https://doi.org/10.1177/2633489520988265.
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    • Southwell, Brian G., Jamie L. Wood, and Ann Marie Navar. “Función de los profesionales de la salud de rectificar la información errónea que tienen los pacientes más allá de corregir los hechos.” Rev Panam Salud Publica 45 (2021): e60. https://doi.org/10.26633/RPSP.2021.60.
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    • Wood, Jamie L., Grace Y. Lee, Sandra S. Stinnett, and Brian G. Southwell. “A Pilot Study of Medical Misinformation Perceptions and Training Among Practitioners in North Carolina (USA).” Inquiry 58 (January 2021): 469580211035742. https://doi.org/10.1177/00469580211035742.
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    • Southwell, Brian G., Bridget J. Kelly, Carla M. Bann, Linda B. Squiers, Sarah E. Ray, and Lauren A. McCormack. “Mental Models of Infectious Diseases and Public Understanding of COVID-19 Prevention.” Health Commun 35, no. 14 (December 2020): 1707–10. https://doi.org/10.1080/10410236.2020.1837462.
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    • Southwell, Brian G., Jamie L. Wood, and Ann Marie Navar. “Roles for Health Care Professionals in Addressing Patient-Held Misinformation Beyond Fact Correction.” Am J Public Health 110, no. S3 (October 2020): S288–89. https://doi.org/10.2105/AJPH.2020.305729.
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    • Boudewyns, Vanessa, Brian G. Southwell, Jessica T. DeFrank, Kate Ferriola-Bruckenstein, Michael T. Halpern, Amie C. O’Donoghue, and Helen W. Sullivan. “Patients' understanding of oncology clinical endpoints: A literature review.” Patient Educ Couns 103, no. 9 (September 2020): 1724–35. https://doi.org/10.1016/j.pec.2020.03.018.
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    • Boudewyns, Vanessa, Bridget Kelly, and Brian G. Southwell. “Social science and price transparency in direct-to-consumer prescription drug advertisements.” Res Social Adm Pharm 16, no. 6 (June 2020): 733–35. https://doi.org/10.1016/j.sapharm.2019.10.001.
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    • Gerding, Justin A., Bryan W. Brooks, Elizabeth Landeen, Sandra Whitehead, Kaitlyn R. Kelly, Amy Allen, David Banaszynski, et al. “Identifying Needs for Advancing the Profession and Workforce in Environmental Health.” Am J Public Health 110, no. 3 (March 2020): 288–94. https://doi.org/10.2105/AJPH.2019.305441.
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    • Aikin, K. J., K. R. Betts, B. G. Southwell, V. Boudewyns, M. Johnson, and A. D. S. Breslav. “Consumer Reactions to Price Comparison and Disclosure Information in Prescription Drug Print Advertising.” Journal of Consumer Affairs 53, no. 3 (September 1, 2019): 1255–72. https://doi.org/10.1111/joca.12227.
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    • Southwell, Brian G., Jeff Niederdeppe, Joseph N. Cappella, Anna Gaysynsky, Dannielle E. Kelley, April Oh, Emily B. Peterson, and Wen-Ying Sylvia Chou. “Misinformation as a Misunderstood Challenge to Public Health.” Am J Prev Med 57, no. 2 (August 2019): 282–85. https://doi.org/10.1016/j.amepre.2019.03.009.
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    • Wiseman, Kara P., and William M. P. Klein. “Evaluating Correlates of Awareness of the Association between Drinking Too Much Alcohol and Cancer Risk in the United States.” Cancer Epidemiol Biomarkers Prev 28, no. 7 (July 2019): 1195–1201. https://doi.org/10.1158/1055-9965.EPI-18-1010.
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    • Prue, Christine E., Peyton N. Williams, Heather A. Joseph, Mihaela Johnson, Abbey E. Wojno, Brittany A. Zulkiewicz, John Macom, Jennifer P. Alexander, Sarah E. Ray, and Brian G. Southwell. “Factors That Mattered in Helping Travelers From Countries With Ebola Outbreaks Participate in Post-Arrival Monitoring During the 2014-2016 Ebola Epidemic.” Inquiry 56 (January 2019): 46958019894795. https://doi.org/10.1177/0046958019894795.
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    • Aikin, Kathryn J., Vanessa Boudewyns, Kevin R. Betts, Brian G. Southwell, and Peyton Williams. “Individual- and Ad-Level Predictors of Perceptions of Serious and Actionable Risks in Direct-to-Consumer Prescription Drug TV Advertising.” J Health Commun 24, no. 5 (2019): 536–46. https://doi.org/10.1080/10810730.2019.1632396.
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    • Betts, Kevin R., Kathryn J. Aikin, Bridget J. Kelly, Mihaela Johnson, Sarah Parvanta, Brian G. Southwell, Nicole Mack, Janice Tzeng, and Linda Cameron. “Taking Repeated Exposure into Account: An Experimental Study of Direct-To-Consumer Prescription Drug Television Ad Effects.” J Health Commun 24, no. 5 (2019): 503–11. https://doi.org/10.1080/10810730.2019.1609139.
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    • Jo, Catherine L., Seth M. Noar, Brian G. Southwell, and Kurt M. Ribisl. “Effects of E-cigarette Advertising Message Form and Cues on Cessation Intention: An Exploratory Study.” J Health Commun 24, no. 5 (2019): 570–80. https://doi.org/10.1080/10810730.2019.1639857.
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    • Myers, Allison E., Brian G. Southwell, Kurt M. Ribisl, Sarah Moreland-Russell, J Michael Bowling, and Leslie A. Lytle. “State-Level Point-of-Sale Tobacco News Coverage and Policy Progression Over a 2-Year Period.” Health Promot Pract 20, no. 1 (January 2019): 135–45. https://doi.org/10.1177/1524839917752108.
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    • O’Donoghue, Amie C., Mihaela Johnson, Helen W. Sullivan, Sarah Parvanta, Sarah Ray, and Brian G. Southwell. “Aging and Direct-to-Consumer Prescription Drug Television Ads: The Effects of Individual Differences and Risk Presentation.” J Health Commun 24, no. 4 (2019): 368–76. https://doi.org/10.1080/10810730.2019.1606364.
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    • Morgan, Jennifer C., Shelley D. Golden, Seth M. Noar, Kurt M. Ribisl, Brian G. Southwell, Michelle Jeong, Marissa G. Hall, and Noel T. Brewer. “Conversations about pictorial cigarette pack warnings: Theoretical mechanisms of influence.” Soc Sci Med 218 (December 2018): 45–51. https://doi.org/10.1016/j.socscimed.2018.09.063.
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    • Southwell, Brian G., Milton Eder, John Finnegan, Alan T. Hirsch, Russell V. Luepker, Sue Duval, Carol Russell, and Sam O’Byrne. “Use of online promotion to encourage patient awareness of aspirin use to prevent heart attack and stroke.” J Epidemiol Community Health 72, no. 11 (November 2018): 1059–63. https://doi.org/10.1136/jech-2018-210676.
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    • Betts, Kevin R., Vanessa Boudewyns, Kathryn J. Aikin, Claudia Squire, Suzanne Dolina, Jennifer J. Hayes, and Brian G. Southwell. “Serious and actionable risks, plus disclosure: Investigating an alternative approach for presenting risk information in prescription drug television advertisements.” Res Social Adm Pharm 14, no. 10 (October 2018): 951–63. https://doi.org/10.1016/j.sapharm.2017.07.015.
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    • Southwell, Brian G., Sarah A. Parvanta, Mihaela M. Johnson, Amie C. O’Donoghue, Helen W. Sullivan, Sarah E. Ray, Cynthia S. Soloe, Christine N. Davis, and Nancy McKenna. “Assessing hearing and cognition challenges in consumer processing of televised risk information: Validation of self-reported measures using performance indicators.” Prev Med Rep 11 (September 2018): 145–47. https://doi.org/10.1016/j.pmedr.2018.06.008.
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    • Cené, Crystal W., and Brian G. Southwell. “Introduction to the Special Section: Networks and Health Care Outcomes.” Transl Behav Med 8, no. 4 (July 17, 2018): 527–30. https://doi.org/10.1093/tbm/iby077.
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    • Morgan, Jennifer C., Brian G. Southwell, Seth M. Noar, Kurt M. Ribisl, Shelley D. Golden, and Noel T. Brewer. “Frequency and Content of Conversations About Pictorial Warnings on Cigarette Packs.” Nicotine Tob Res 20, no. 7 (June 7, 2018): 882–87. https://doi.org/10.1093/ntr/ntx180.
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    • Southwell, Brian G., Sarah E. Ray, Natasha N. Vazquez, Tere Ligorria, and Bridget J. Kelly. “A Mental Models Approach to Assessing Public Understanding of Zika Virus, Guatemala.” Emerg Infect Dis 24, no. 5 (May 2018): 938–39. https://doi.org/10.3201/eid2405.171570.
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    • Altun, İnsaf, and Alper Sonkaya. “The Level of Self-Care Measures for Everyday Life in Persons Who Received Chemotherapy.” Popul Health Manag 20, no. 6 (December 2017): 508. https://doi.org/10.1089/pop.2017.0029.
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    • Kelley, Dannielle E., Megan A. Lewis, and Brian G. Southwell. “Perceived support from a caregiver's social ties predicts subsequent care-recipient health.” Prev Med Rep 8 (December 2017): 108–11. https://doi.org/10.1016/j.pmedr.2017.08.001.
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    • Southwell, Brian G., Emily A. Thorson, and Laura Sheble. “The Persistence and Peril of Misinformation Defining what truth means and deciphering how human brains verify information are some of the challenges to battling widespread falsehoods.” American Scientist 105, no. 6 (November 1, 2017): 372–75.
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    • Van Tongeren, Daryl R., Peter C. Hill, Neal Krause, Gail H. Ironson, and Kenneth I. Pargament. “The Mediating Role of Meaning in the Association between Stress and Health.” Ann Behav Med 51, no. 5 (October 2017): 775–81. https://doi.org/10.1007/s12160-017-9899-8.
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    • Kim, Soyoon, and Brian G. Southwell. “Memory for Media Content in Health Communication,” August 22, 2017. https://doi.org/10.1093/acrefore/9780190228613.013.282.
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    • Gorin, Sherri Sheinfeld, David Haggstrom, Paul K. J. Han, Kathleen M. Fairfield, Paul Krebs, and Steven B. Clauser. “Cancer Care Coordination: a Systematic Review and Meta-Analysis of Over 30 Years of Empirical Studies.” Ann Behav Med 51, no. 4 (August 2017): 532–46. https://doi.org/10.1007/s12160-017-9876-2.
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    • Betts, K. R., K. J. Aikin, V. Boudewyns, M. Johnson, A. Stine, and B. G. Southwell. “Physician response to contextualized price-comparison claims in prescription drug advertising^*.” Journal of Communication in Healthcare 10, no. 3 (July 3, 2017): 195–204. https://doi.org/10.1080/17538068.2017.1365999.
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    • Myers, Allison E., Brian G. Southwell, Kurt M. Ribisl, Sarah Moreland-Russell, and Leslie A. Lytle. “Setting the agenda for a healthy retail environment: content analysis of US newspaper coverage of tobacco control policies affecting the point of sale, 2007-2014.” Tob Control 26, no. 4 (July 2017): 406–14. https://doi.org/10.1136/tobaccocontrol-2016-052998.
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    • Aikin, Kathryn J., Brian G. Southwell, Ryan S. Paquin, Douglas J. Rupert, Amie C. O’Donoghue, Kevin R. Betts, and Philip K. Lee. “Correction of misleading information in prescription drug television advertising: The roles of advertisement similarity and time delay.” Res Social Adm Pharm 13, no. 2 (March 2017): 378–88. https://doi.org/10.1016/j.sapharm.2016.04.004.
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    • Doran, Elizabeth M. B., and Brian G. Southwell. “Benjamin K. Sovacool, Marilyn A. Brown, and Scott V. Valentine. Fact and fiction in global energy policy: 15 contentious questions.” Journal of Environmental Studies and Sciences 7, no. 1 (March 2017): 166–69. https://doi.org/10.1007/s13412-016-0417-2.
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    • Squiers, L. B., E. Augustson, D. Brown, B. Kelly, B. Southwell, J. Dever, S. Dolina, et al. “An experimental comparison of mobile texting programs to help young adults quit smoking.” Health Systems 6, no. 1 (March 1, 2017): 1–14. https://doi.org/10.1057/s41306-016-0014-3.
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    • Bullock, G., C. Johnson, and B. Southwell. “Activating values to stimulate organic food purchases: can advertisements increase pro-environmental intentions?” Journal of Consumer Marketing 34, no. 5 (January 1, 2017): 427–41. https://doi.org/10.1108/JCM-12-2015-1643.
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    • “The Persistence and Peril of Misinformation.” American Scientist 105, no. 6 (2017): 372–372. https://doi.org/10.1511/2017.105.6.372.
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    • England, Lucinda J., Van T. Tong, Amber Koblitz, Julia Kish-Doto, Molly M. Lynch, and Brian G. Southwell. “Perceptions of emerging tobacco products and nicotine replacement therapy among pregnant women and women planning a pregnancy.” Prev Med Rep 4 (December 2016): 481–85. https://doi.org/10.1016/j.pmedr.2016.09.002.
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    • Southwell, Brian G., Suzanne Dolina, Karla Jimenez-Magdaleno, Linda B. Squiers, and Bridget J. Kelly. “Zika Virus-Related News Coverage and Online Behavior, United States, Guatemala, and Brazil.” Emerg Infect Dis 22, no. 7 (July 2016): 1320–21. https://doi.org/10.3201/eid2207.160415.
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    • Squiers, Linda, Derick Brown, Sarah Parvanta, Suzanne Dolina, Bridget Kelly, Jill Dever, Brian G. Southwell, Amy Sanders, and Erik Augustson. “The SmokefreeTXT (SFTXT) Study: Web and Mobile Data Collection to Evaluate Smoking Cessation for Young Adults.” Jmir Res Protoc 5, no. 2 (June 27, 2016): e134. https://doi.org/10.2196/resprot.5653.
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    • Southwell, Brian G., and Douglas J. Rupert. “Future Challenges and Opportunities in Online Prescription Drug Promotion Research Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters".” Int J Health Policy Manag 5, no. 3 (January 16, 2016): 211–13. https://doi.org/10.15171/ijhpm.2016.05.
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    • Gilkerson, Nathan D., and Brian G. Southwell. “Interpersonal Communication and Political Campaigns,” December 2, 2015, 1–9. https://doi.org/10.1002/9781118540190.wbeic244.
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    • Mazzoleni, Gianpietro, ed. “The International Encyclopedia of Political Communication,” November 30, 2015. https://doi.org/10.1002/9781118541555.
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    • Aikin, K. J., K. R. Betts, A. C. O’Donoghue, D. J. Rupert, P. K. Lee, J. B. Amoozegar, and B. G. Southwell. “Correction of Overstatement and Omission in Direct-to-Consumer Prescription Drug Advertising.” Journal of Communication 65, no. 4 (August 1, 2015): 596–618. https://doi.org/10.1111/jcom.12167.
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    • Southwell, B. G., and E. A. Thorson. “The Prevalence, Consequence, and Remedy of Misinformation in Mass Media Systems.” Journal of Communication 65, no. 4 (August 1, 2015): 589–95. https://doi.org/10.1111/jcom.12168.
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    • Depue, Jacob B., Brian G. Southwell, Anne E. Betzner, and Barbara M. Walsh. “Encoded exposure to tobacco use in social media predicts subsequent smoking behavior.” Am J Health Promot 29, no. 4 (March 2015): 259–61. https://doi.org/10.4278/ajhp.130214-ARB-69.
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    • Boudewyns, Vanessa, Itai Himelboim, Derek L. Hansen, and Brian G. Southwell. “Stigma's Effect on Social Interaction and Social Media Activity.” J Health Commun 20, no. 11 (2015): 1337–45. https://doi.org/10.1080/10810730.2015.1018604.
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    • O’Donoghue, Amie C., Vanessa Boudewyns, Kathryn J. Aikin, Emily Geisen, Kevin R. Betts, and Brian G. Southwell. “Awareness of the Food and Drug Administration's Bad Ad Program and Education Regarding Pharmaceutical Advertising: A National Survey of Prescribers in Ambulatory Care Settings.” J Health Commun 20, no. 11 (2015): 1330–36. https://doi.org/10.1080/10810730.2015.1018649.
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    • Southwell, B., K. Ronneberg, K. Shen, E. Jorgens, J. Hazel, R. Alemu, J. Ross, L. Richman, and D. Vermeer. “Energy information engagement among the poor: Predicting participation in a free workshop.” Energy Research and Social Science 4, no. C (December 1, 2014): 21–22. https://doi.org/10.1016/j.erss.2014.08.003.
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    • Pepper, Jessica K., Sherry L. Emery, Kurt M. Ribisl, Brian G. Southwell, and Noel T. Brewer. “Effects of advertisements on smokers' interest in trying e-cigarettes: the roles of product comparison and visual cues.” Tob Control 23 Suppl 3 (July 2014): iii31–36. https://doi.org/10.1136/tobaccocontrol-2014-051718.
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    • Carvajal, Scott C. “Structural determinants of mortality and the role of behavior: a comment on Whitley et al.” Ann Behav Med 47, no. 2 (April 2014): 133–34. https://doi.org/10.1007/s12160-013-9560-0.
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    • Southwell, B. G., and J. Murphy. “Weatherization behavior and social context: The influences of factual knowledge and social interaction.” Energy Research and Social Science 2 (January 1, 2014): 59–65. https://doi.org/10.1016/j.erss.2014.03.019.
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    • Lee, H. M., B. G. Southwell, and Y. Suzuki. “Exposure to sided media coverage of an organization, subsequent group conversations, and public relations outcomes.” Public Relations Review 39, no. 3 (September 1, 2013): 245–47. https://doi.org/10.1016/j.pubrev.2013.01.004.
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    • Lazovich, DeAnn, Kelvin Choi, Cheri Rolnick, Jody M. Jackson, Jean Forster, and Brian Southwell. “An intervention to decrease adolescent indoor tanning: a multi-method pilot study.” J Adolesc Health 52, no. 5 Suppl (May 2013): S76–82. https://doi.org/10.1016/j.jadohealth.2012.08.009.
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    • West, Suzanne L., Linda B. Squiers, Lauren McCormack, Brian G. Southwell, Emily S. Brouwer, Mahima Ashok, Linda Lux, Vanessa Boudewyns, Amie O’Donoghue, and Helen W. Sullivan. “Communicating quantitative risks and benefits in promotional prescription drug labeling or print advertising.” Pharmacoepidemiol Drug Saf 22, no. 5 (May 2013): 447–58. https://doi.org/10.1002/pds.3416.
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    • Stifano, Toni, Maggie Fu, Jennifer P. Alexander, Stacey A. Weger, Brian G. Southwell, Michael F. Burke, and Samruddhi Thaker. “Healthcare provider preferences for medical device labeling.” Biomed Instrum Technol Suppl (2013): 42. https://doi.org/10.2345/0899-8205-47.s1.42.
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    • Ebert, J. E. J., B. G. Southwell, J. S. Slater, and C. L. Nelson. “Campaigns in context: promotion, seasonal variation, and resource factors predict mammography program participation.” Health Systems 1, no. 2 (December 1, 2012): 118–28. https://doi.org/10.1057/hs.2012.12.
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    • Choi, Kelvin, Jean Forster, Darin Erickson, Deann Lazovich, and Brian G. Southwell. “The reciprocal relationships between changes in adolescent perceived prevalence of smoking in movies and progression of smoking status.” Tob Control 21, no. 5 (September 2012): 492–96. https://doi.org/10.1136/tc.2011.044099.
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    • West, Suzanne L., Linda Squiers, Lauren McCormack, Brian G. Southwell, Emily S. Brouwer, Vanessa Boudewyns, Helen Sullivan, and Amie O’Donoghue. “Communicating Quantitative Benefit and Risk Summaries in Promotional Labeling or Print Advertising: A Literature Review.” Pharmacoepidemiology and Drug Safety 21 (August 1, 2012): 220–220.
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    • Southwell, Brian G., Annice E. Kim, Greta K. Tessman, Anna J. MacMonegle, Conrad J. Choiniere, Sarah E. Evans, and Robin D. Johnson. “The marketing of dissolvable tobacco: social science and public policy research needs.” Am J Health Promot 26, no. 6 (July 2012): 331–32. https://doi.org/10.4278/ajhp.111004-CIT-357.
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    • Southwell, Brian G., Jonathan S. Slater, Christina L. Nelson, and Alexander J. Rothman. “Does it pay to pay people to share information? Using financial incentives to promote peer referral for mammography among the underinsured.” Am J Health Promot 26, no. 6 (July 2012): 348–51. https://doi.org/10.4278/ajhp.110120-ARB-34.
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    • Chang, T. K., B. G. Southwell, H. M. Lee, and Y. Hong. “Jurisdictional protectionism in online news: American journalists and their perceptions of hyperlinks.” New Media and Society 14, no. 4 (June 1, 2012): 684–700. https://doi.org/10.1177/1461444811422888.
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    • Chang, T. K., B. Southwell, H. M. Lee, and Y. Hong. “A changing world, unchanging perspectives: American newspaper editors and enduring values in foreign news reporting.” International Communication Gazette 74, no. 4 (June 1, 2012): 367–84. https://doi.org/10.1177/1748048512439822.
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    • Weeks, Brian E., Laura M. Friedenberg, Brian G. Southwell, and Jonathan S. Slater. “Behavioral consequences of conflict-oriented health news coverage: the 2009 mammography guideline controversy and online information seeking.” Health Commun 27, no. 2 (2012): 158–66. https://doi.org/10.1080/10410236.2011.571757.
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    • Southwell, B. G. “Religious congregations and health information diffusion: Implications for viral marketing and peer referral programs.” Journal of Applied Communication Research 39, no. 4 (November 1, 2011): 444–47. https://doi.org/10.1080/00909882.2011.608693.
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    • Southwell, Brian G., James T. Hamilton, and Jonathan S. Slater. “Why addressing the poor and underinsured is vexing.” Health Commun 26, no. 6 (September 2011): 583–85. https://doi.org/10.1080/10410236.2011.575453.
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    • Choi, Kelvin, Jean L. Forster, Darin J. Erickson, Deann Lazovich, and Brian G. Southwell. “Prevalence of smoking in movies as perceived by teenagers longitudinal trends and predictors.” Am J Prev Med 41, no. 2 (August 2011): 167–73. https://doi.org/10.1016/j.amepre.2011.04.010.
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    • Putte, Bas van den, Marco Yzer, Brian G. Southwell, Gert-Jan de Bruijn, and Marc C. Willemsen. “Interpersonal communication as an indirect pathway for the effect of antismoking media content on smoking cessation.” J Health Commun 16, no. 5 (May 2011): 470–85. https://doi.org/10.1080/10810730.2010.546487.
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    • Slater, Jonathan S., Chung N. Ha, Michael E. Malone, Paula G. Lindgren, George A. Henly, and Brian G. Southwell. “INCREASING MAMMOGRAPHY AMONG MEDICARE-ENROLLED WOMEN THROUGH DIRECT MAIL.” Annals of Behavioral Medicine 41 (April 1, 2011): S83–S83.
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    • Southwell, Brian G., Anne E. Betzner, Jacob B. Depue, and Barbara M. Walsh. “DOES NORMATIVE INFLUENCE DEPEND ON BEHAVIOR OVERTNESS? SMOKING VERSUS SMOKELESS TOBACCO USE AMONG YOUNG ADULTS.” Annals of Behavioral Medicine 41 (April 1, 2011): S244–S244.
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    • Yzer, Marco, and Brian Southwell. “Reasoned Action Frameworks,” February 23, 2011. https://doi.org/10.1093/obo/9780199756841-0029.
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    • Choi, Kelvin, DeAnn Lazovich, Brian Southwell, Jean Forster, Sharon J. Rolnick, and Jody Jackson. “Prevalence and characteristics of indoor tanning use among men and women in the United States.” Arch Dermatol 146, no. 12 (December 2010): 1356–61. https://doi.org/10.1001/archdermatol.2010.355.
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    • Southwell, Brian G., Jonathan S. Slater, Alexander J. Rothman, Laura M. Friedenberg, Tiffany R. Allison, and Christina L. Nelson. “The availability of community ties predicts likelihood of peer referral for mammography: geographic constraints on viral marketing.” Soc Sci Med 71, no. 9 (November 2010): 1627–35. https://doi.org/10.1016/j.socscimed.2010.08.009.
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    • Southwell, B. G., N. D. Gilkerson, J. B. Depue, A. K. Shelton, L. M. Friedenberg, and W. Koutstaal. “Aging and the Questionable Validity of Recognition-Based Exposure Measurement.” Communication Research 37, no. 5 (October 19, 2010): 603–19. https://doi.org/10.1177/0093650209356442.
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    • Southwell, Brian G. “On the need for a life-span approach to health campaign evaluation.” Health Commun 25, no. 6–7 (September 2010): 525–28. https://doi.org/10.1080/10410236.2010.496701.
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    • Thompson, Teresa L., Michael T. Stephenson, Brian G. Southwell, and Mohan Jyoti Dutta. “The nuts and bolts of publication in Health Communication.” Health Commun 25, no. 6–7 (September 2010): 512–15. https://doi.org/10.1080/10410236.2010.496916.
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    • Weeks, B., and B. Southwell. “The symbiosis of news coverage and aggregate online search behavior: Obama, rumors, and presidential politics.” Mass Communication and Society 13, no. 4 (September 1, 2010): 341–60. https://doi.org/10.1080/15205430903470532.
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    • Southwell, Brian G., and Nathan D. Gilkerson. “A Review of: “Susanna Hornig Priest.Doing Media Research: An Introduction(2nd Ed.).”.” Mass Communication and Society 13, no. 4 (August 23, 2010): 479–81. https://doi.org/10.1080/15205436.2010.486517.
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    • Koedijk, R. M., A. Folkvord, A. Foss, K. Pittman, S. O. Stefansson, S. Handeland, and A. K. Imsland. “The influence of first-feeding diet on the Atlantic cod Gadus morhua phenotype: survival, development and long-term consequences for growth.” J Fish Biol 77, no. 1 (July 2010): 1–19. https://doi.org/10.1111/j.1095-8649.2010.02652.x.
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    • Rolnick, C. J., J. Jackson, D. Lazovich, K. Choi, B. Southwell, and J. Forster. “PS2-26: Development of Interventions to Reduce Adolescent Use of Indoor Tanning: The Talking Tanning and Teens Study.” Clinical Medicine &Amp; Research 8, no. 1 (March 1, 2010): 32–32. https://doi.org/10.3121/cmr.8.1.32-a.
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    • “Conversation and Science Communication,” 2010. https://doi.org/10.4135/9781412959216.n65.
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    • “Evaluation of Science Communication,” 2010. https://doi.org/10.4135/9781412959216.n101.
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    • Hwang, Y., and B. G. Southwell. “Science TV news exposure predicts science beliefs: Real world effects among a national sample.” Communication Research 36, no. 5 (October 1, 2009): 724–42. https://doi.org/10.1177/0093650209338912.
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    • Southwell, Brian G., and Marco C. Yzer. “When (and Why) Interpersonal Talk Matters for Campaigns.” Communication Theory 19, no. 1 (February 2009): 1–8. https://doi.org/10.1111/j.1468-2885.2008.01329.x.
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    • Yzer, M. C., and B. G. Southwell. “New communication technologies, old questions.” American Behavioral Scientist 52, no. 1 (September 1, 2008): 8–20. https://doi.org/10.1177/0002764208321338.
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    • Southwell, Brian G., Vanessa Boudewyns, Yoori Hwang, and Marco Yzer. “Entertainment Tonight? The Value of Informative TV News Among U.S. Viewers.” Electronic News 2, no. 3 (July 2008): 123–37. https://doi.org/10.1080/19312430802213043.
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    • Southwell, Brian G., and Rita Langteau. “Age, Memory Changes, and the Varying Utility of Recognition as a Media Effects Pathway.” Communication Methods and Measures 2, no. 1–2 (May 19, 2008): 100–114. https://doi.org/10.1080/19312450802062380.
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    • Southwell, B. G., G. Anghelcev, I. Himelboim, and J. Jones. “Translating user control availability into perception: the moderating role of prior experience.” Computers in Human Behavior 23, no. 1 (January 1, 2007): 554–63. https://doi.org/10.1016/j.chb.2004.10.025.
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    • Southwell, Brian G., Yoori Hwang, and Alicia Torres. “Avian influenza and US tv news.” Emerg Infect Dis 12, no. 11 (November 2006): 1797–98. https://doi.org/10.3201/eid1211.060672.
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    • Southwell, B. G., and A. Torres. “Connecting interpersonal and mass communication: Science news exposure, perceived ability to understand science, and conversation.” Communication Monographs 73, no. 3 (September 1, 2006): 334–50. https://doi.org/10.1080/03637750600889518.
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    • Stephenson, M. T., and B. G. Southwell. “Sensation seeking, the activation model, and mass media health campaigns: Current findings and future directions for cancer communication.” Journal of Communication 56, no. SUPPL. (August 1, 2006). https://doi.org/10.1111/j.1460-2466.2006.00282.x.
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    • Foss, Katherine A., and Brian G. Southwell. “Infant feeding and the media: the relationship between Parents' Magazine content and breastfeeding, 1972-2000.” Int Breastfeed J 1 (April 30, 2006): 10. https://doi.org/10.1186/1746-4358-1-10.
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    • Southwell, B. G., S. H. Blake, and A. Torres. “Lessons on focus group methodology from a science television news project.” Technical Communication 52, no. 2 (May 1, 2005): 187–93.
    • Southwell, Brian G. “Information Overload? Advertisement Editing and Memory Hindrance.” Atlantic Journal of Communication 13, no. 1 (March 2005): 26–40. https://doi.org/10.1207/s15456889ajc1301_2.
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    • Southwell, B. G. “Between messages and people a multilevel model of memory for television content.” Communication Research 32, no. 1 (February 1, 2005): 112–40. https://doi.org/10.1177/0093650204271401.
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    • Southwell, B. G., and K. O. Doyle. “The good, the bad, or the ugly? A multilevel perspective on electronic game effects.” American Behavioral Scientist 48, no. 4 (December 1, 2004): 391–401. https://doi.org/10.1177/0002764204270277.
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    • Yang, C., and B. G. Southwell. “Dangerous disease, dangerous women: Health, anxiety and advertising in Shanghai from 1928 to 1937.” Critical Public Health 14, no. 2 (June 1, 2004): 149–56. https://doi.org/10.1080/09581590410001725391.
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    • Southwell, B. G., and M. Lee. “A pitfall of new media? User controls exacerbate editing effects on memory.” Journalism and Mass Communication Quarterly 81, no. 3 (January 1, 2004): 643–56. https://doi.org/10.1177/107769900408100311.
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    • Yang, C., H. Wu, M. Zhu, G. Brian, and G. Southwell. “Tuning in to fit in? Acculturation and media use among Chinese students in the United States.” International Journal of Phytoremediation 14, no. 1 (January 1, 2004): 81–94. https://doi.org/10.1080/01292980420001951512.
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    • Southwell, Brian. “Risk communication: coping with imperfection.” Minn Med 86, no. 12 (December 2003): 14–16.
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    • Lee, GangHeong, Joseph N. Cappella, and Brian Southwell. “The Effects of News and Entertainment on Interpersonal Trust: Political TalkRadio, Newspapers, and Television.” Mass Communication and Society 6, no. 4 (November 2003): 413–34. https://doi.org/10.1207/s15327825mcs0604_5.
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    • M’ikantha, Nkuchia M., Brian Southwell, and Ebbing Lautenbach. “Automated laboratory reporting of infectious diseases in a climate of bioterrorism.” Emerg Infect Dis 9, no. 9 (September 2003): 1053–57. https://doi.org/10.3201/eid0909.020486.
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    • Abroms, Lorien, Cynthia M. Jorgensen, Brian G. Southwell, Alan C. Geller, and Karen M. Emmons. “Gender differences in young adults' beliefs about sunscreen use.” Health Educ Behav 30, no. 1 (February 2003): 29–43. https://doi.org/10.1177/1090198102239257.
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    • Southwell, Brian G. “Assessing (audience) construction hazards: depiction of audience as a variable for comparison of health interventions.” Qual Health Res 13, no. 2 (February 2003): 287–93. https://doi.org/10.1177/1049732302239606.
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    • M’ikanatha, Nkuchia M., Ebbing Lautenbach, Allen R. Kunselman, Kathleen G. Julian, Brian G. Southwell, Michael Allswede, James T. Rankin, and Robert C. Aber. “Sources of bioterrorism information among emergency physicians during the 2001 anthrax outbreak.” Biosecur Bioterror 1, no. 4 (2003): 259–65. https://doi.org/10.1089/153871303771861469.
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    • M’ikanatha, Nkuchia, John Holmes, Marian Michaels, Robert Aber, Richard Simons, Eugene Lengrich, Allen Kunselman, et al. “Residents' perspectives on the use of the Internet to improve infectious disease reporting.” Amia Annu Symp Proc, 2003, 935.
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    • Southwell, Brian G., Carlin Henry Barmada, Robert C. Hornik, and David M. Maklan. “Can we measure encoded exposure? Validation evidence from a national campaign.” J Health Commun 7, no. 5 (October 2002): 445–53. https://doi.org/10.1080/10810730290001800.
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    • Nabi, Robin L., Brian Southwell, and Robert Hornik. “Predicting intentions versus predicting behaviors: domestic violence prevention from a theory of reasoned action perspective.” Health Commun 14, no. 4 (2002): 429–49. https://doi.org/10.1207/S15327027HC1404_2.
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    • Middlestadt, S., M. Grieser, O. Hernández, K. Tubaishat, J. Sanchack, B. Southwell, and R. Schwartz. “Turning minds on and faucets off: Water conservation education in jordanian schools.” Journal of Environmental Education 32, no. 2 (January 1, 2001): 37–45. https://doi.org/10.1080/00958960109599136.
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    • Southwell, B. G. “Health message relevance and disparagement among adolescents.” Communication Research Reports 18, no. 4 (January 1, 2001): 365–74. https://doi.org/10.1080/08824090109384817.
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    • Beeker, C., J. M. Kraft, B. G. Southwell, and C. M. Jorgensen. “Colorectal cancer screening in older men and women: qualitative research findings and implications for intervention.” J Community Health 25, no. 3 (June 2000): 263–78. https://doi.org/10.1023/a:1005104406934.
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    • Southwell, B. G. “Audience construction and AIDS education efforts: Exploring communication assumptions of public health interventions.” Critical Public Health 10, no. 3 (January 1, 2000): 313–19. https://doi.org/10.1080/713658253.
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  • Book Sections

    • Fridman, I., B. G. Southwell, M. Yzer, and M. T. Stephenson. “ADVANCING HEALTH COMMUNICATION RESEARCH: Issues and Controversies in Research Design and Data Analysis.” In The Routledge Handbook of Health Communication, Third Edition, 558–71, 2021. https://doi.org/10.4324/9781003095828-45.
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    • Southwell, B. “Promoting popular understanding of science and health through social networks.” In The Oxford Handbook of the Science of Science Communication, 223–31, 2017. https://doi.org/10.1093/oxfordhb/9780190497620.013.25.
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    • Southwell, B. G., and B. J. Kelly. “Communication of Surveillance Findings.” In Concepts and Methods in Infectious Disease Surveillance, 9780470659397:231–42, 2014. https://doi.org/10.1002/9781118928646.ch21.
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    • Thompson, T. L., L. P. Cusella, and B. G. Southwell. “Method matters.” In Research Methods in Health Communication: Principles and Application, 3–17, 2014.
    • Southwell, B. G., B. J. Reynolds, and K. Fowlie. “Communication in infectious disease surveillance: PART 1: Communication, mass media relations, and infectious disease surveillance.” In Infectious Disease Surveillance: Second Edition, 607–17, 2013. https://doi.org/10.1002/9781118543504.ch49.
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    • Southwell, B. G. “Communication of Information About Surveillance: Part 1: Media Communication of Information about Infectious Disease Surveillance and Outbreaks.” In Infectious Disease Surveillance: First Edition, 419–31, 2008. https://doi.org/10.1002/9780470692097.ch32.
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    • Fitzsimons, G., and J. E. Anderson. “Interpersonal cognition (Accepted).” In Handbook of Social Cognition, edited by D. Carlston. London: Oxford Press, n.d.
    • Stephenson, Michael T., Brian G. Southwell, and Marco Yzer. “Advancing Health Communication Research.” In The Routledge Handbook of Health Communication. Routledge, n.d. https://doi.org/10.4324/9780203846063.ch36.
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  • Reports

    • “Building and Maintaining Trust in Science: Paths Forward for Innovations by Nonprofits and Funding Organizations.” RTI Press, September 6, 2019. https://doi.org/10.3768/rtipress.2019.cp.0010.1909.
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    • Dayton, David C., Brian G. Southwell, and Vikram Rao. “Diversifying Energy Options in a Carbon-Constrained World.” RTI Press, n.d. https://doi.org/10.3768/rtipress.2021.rb.0029.2110.
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    • Southwell, Brian, Joseph Murphy, J. E. DeWaters, and Patricia LeBaron. “Americans’ Perceived and Actual Understanding of Energy.” RTI Press, n.d. https://doi.org/10.3768/rtipress.2012.rr.0018.1208.
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    • Strobl, Matthew, Brian Southwell, Jason Norman, Lauren McCormack, and Paul Pulliam. “Applying Social Science to Assess Public Interaction with Shale Gas.” RTI Press, n.d. https://doi.org/10.3768/rtipress.2016.rb.0013.1607.
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    • “Curbing the Spread of Misinformation: Insights, Innovations, and Interpretations from the Misinformation Solutions Forum.” RTI Press, n.d. https://doi.org/10.3768/rtipress.2018.cp.0008.1812.
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  • Conference Papers

    • Southwell, Brian, Milton Eder, John R. Finnegan, Russell Luepker, Sue Duval, Carol Russell, and Robert N. Graves. “NEWS COVERAGE VERSUS SPONSORED ONLINE PROMOTION AS PROMPT FOR PATIENT CONSIDERATION OF ASPIRIN, HEART HEALTH, AND STROKE.” In Annals of Behavioral Medicine, 54:S57–S57, 2020.
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    • Berrigan, David, Susan Gapstur, Brian Southwell, William M. P. Klein, and David Jernigan. “ALCOHOL AND CANCER: RISK, AWARENESS, AND COMMUNICATION NEEDS.” In Annals of Behavioral Medicine, 53:S460–S460, 2019.
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    • Kelley, Dannielle, Seth M. Noar, Bobi Ivanov, Francesca R Dillman Carpentier, Brian G. Southwell, and Maria Comello. “COUNTERING INDOOR TANNING ARGUMENTS: AN EXPERIMENT USING SKIN CANCER PREVENTION MESSAGES.” In Annals of Behavioral Medicine, 52:S477–S477. OXFORD UNIV PRESS INC, 2018.
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    • Morgan, Jennifer C., Brian G. Southwell, Shelley Golden, Seth M. Noar, Kurt M. Ribisl, and Noel T. Brewer. “MESSAGE CHARACTERISTICS AND DEMOGRAPHIC PREDICTORS OF CONVERSATIONAL TRAJECTORIES ABOUT PICTORIAL CIGARETTE PACK WARNINGS.” In Annals of Behavioral Medicine, 52:S468–S468. OXFORD UNIV PRESS INC, 2018.
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    • Morgan, Jennifer C., Shelley Golden, Seth M. Noar, Kurt M. Ribisl, Brian G. Southwell, Michelle Jeong, Marissa G. Hall, and Noel T. Brewer. “HOW CONVERSATIONS ABOUT PICTORIAL CIGARETTE PACK WARNINGS IMPACT QUIT ATTEMPTS: A MULTIPLE MEDIATIONAL ANALYSIS.” In Annals of Behavioral Medicine, 52:S467–S467. OXFORD UNIV PRESS INC, 2018.
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    • Feldstein, Federico P., Sarah Ray, Susana Peinado, Brittany Zulkiewicz, Brian G. Southwell, and Heather Bair-Brake. “MEDIA COVERAGE OF A CRISIS RESPONSE: EXPLORING EBOLA AND TRAVELER HEALTH.” In Annals of Behavioral Medicine, 51:S532–33. OXFORD UNIV PRESS INC, 2017.
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    • Wojno, Abbey, Heather Joseph, Christine E. Prue, Mihaela Johnson, Peyton Williams, and Brian G. Southwell. “PROVISION OF TECHNOLOGY TO FACILITATE POST-ARRIVAL MONITORING FOR EBOLA AMONG TRAVELERS TO THE US.” In Annals of Behavioral Medicine, 51:S775–76. OXFORD UNIV PRESS INC, 2017.
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    • Kelly, Bridget J., Douglas Rupert, Kathryn Aikin, Helen Sullivan, Mihaela Johnson, Suzanne West, Brian Southwell, et al. “Development and Validation of Patient-Reported Risk, Efficacy and Benefit Measures in the Context of DTC Prescription Drug Advertising.” In Pharmacoepidemiology and Drug Safety, 26:447–48, 2017.
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    • Southwell, Brian, Derick Brown, Linda Squiers, Bridget Kelly, Janice Tzeng, Suzanne Dolina, Sidney Holt, Jill Dever, Venkat Yetukuri, and Amy Sanders. “SOURCE OF REFERRAL TO A SMOKING CESSATION INTERVENTION PREDICTS MOTIVATION TO QUIT.” In Annals of Behavioral Medicine, 47:S45–S45, 2014.
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    • Southwell, Brian, Olivia Taylor, Stacey Weger, Mary Weick-Brady, Toni Stifano, Harriet Albersheim, Maggie Fu, and Simran Singh. “GENERATIONAL DIFFERENCES IN OPENNESS TO WEB-BASED ABBREVIATED MEDICAL DEVICE LABELING.” In Annals of Behavioral Medicine, 47:S133–S133, 2014.
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    • Yzer, Marco, Brian Southwell, and Alexander Rothman. “TALK WITH OTHERS AND NORM PERCEPTIONS AS DISTINCT INFLUENCES ON MARIJUANA USE.” In Annals of Behavioral Medicine, 43:S215–S215, 2012.
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    • Hwang, Y., and B. G. Southwell. “Can a personality trait predict talk about science?: Sensation seeking as a science communication targeting variable.” In Science Communication, 29:198–216, 2007. https://doi.org/10.1177/1075547007308599.
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  • Datasets

    • Hwang, Yoori, and Brian Southwell. “Knowledge Gap,” February 23, 2011. https://doi.org/10.1093/obo/9780199756841-0078.
       Data Access
    • Southwell, Brian, Annice Kim, Anna MacMonegle, and Lauren Porter. “Differing Predictors of Snus, Electronic Cigarette, and Dissolvable Tobacco Use and Implications for Communication Intervention,” 2011. https://doi.org/10.1037/e521572014-121.
       Data Access
• 

  Exhibitions, Screenings, & Performances

  • Vaccination from the Misinformation Virus | documentary at PBS 2021
• 

  Artistic Works & Non-Print Media

  • Radio/television Programs

    • The Measure of Everyday Life. Creator. 2015

  • Video Recordings

    • Social Networks and Popular Understanding of Science and Health Sharing Disparities. Creator. 2013
• Teaching & Mentoring
• 

  Recent Courses

  • ENERGY 396: Connections in Energy: Interdisciplinary Team Projects 2021
  • ENERGY 796: Connections in Energy: Interdisciplinary Team Projects 2021
  • ENERGY 395: Connections in Energy: Interdisciplinary Team Projects 2020
  • ENERGY 795: Connections in Energy: Interdisciplinary Team Projects 2020
• Scholarly, Clinical, & Service Activities
• 

  Outreach & Engaged Scholarship

  • Bass Connections Team Leader. North Carolina Wildfire Risks and Public Trust. 2020 - 2021  2020 - 2021
  • Bass Connections Faculty Team Member. LIT HoMES (Leveraging Individual Transitions into Homeownership to Motivate Energy Savings). August 2014 - May 2015  2014 - 2015

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