Brian Glen Southwell | Scholars@Duke

Brian Glen Southwell
Adjunct Professor in the Social Science Research Institute

Dr. Brian Southwell is an adjunct professor with Duke's Social Science Research Institute and also has taught for the Energy Initiative. Southwell directs the Science in the Public Sphere program at RTI International and is a member of the faculty at UNC-Chapel Hill. He hosts The Measure of Everyday Life , a weekly public radio show, is the author of Social Networks and Popular Understanding of Science and Health (Johns Hopkins University Press), and edited Innovations in Home Energy Use: A Sourcebook (RTI Press) and Misinformation and Mass Audiences (University of Texas Press).

Current Appointments & Affiliations

Adjunct Professor in the Social Science Research Institute, Social Science Research Institute, University Institutes and Centers 2016

Contact Information

brian.southwell@duke.edu

Background
Education, Training, & Certifications
- Ph.D., University of Pennsylvania 2002
- M.A., University of Pennsylvania 1997
- A.B., University of Virginia 1995
Duke Appointment History
- Adjunct Professor of Energy, Duke University Energy Initiative, Initiatives 2013 - 2016
Expertise
Global Scholarship
- Expertise
  - Guatemala (Country)
Publications & Artistic Works
Selected Publications
- Academic Articles
  - Betts, KR, Boudewyns, V, Aikin, KJ, Squire, C, Dolina, S, Hayes, JJ, and Southwell, BG. "Serious and actionable risks, plus disclosure: Investigating an alternative approach for presenting risk information in prescription drug television advertisements." Research in Social & Administrative Pharmacy : Rsap 14, no. 10 (October 2018): 951-963. Full Text
  - Kelley, DE, Lewis, MA, and Southwell, BG. "Perceived support from a caregiver's social ties predicts subsequent care-recipient health." Preventive medicine reports 8 (December 2017): 108-111. Full Text Open Access Copy
  - Betts, KR, Aikin, KJ, Boudewyns, V, Johnson, M, Stine, A, and Southwell, BG. "Physician response to contextualized price-comparison claims in prescription drug advertising." Journal of Communication in Healthcare (August 17, 2017): 1-10. Full Text
  - Myers, AE, Southwell, BG, Ribisl, KM, Moreland-Russell, S, and Lytle, LA. "Setting the agenda for a healthy retail environment: content analysis of US newspaper coverage of tobacco control policies affecting the point of sale, 2007-2014." Tobacco Control 26, no. 4 (July 2017): 406-414. Full Text
  - Aikin, KJ, Southwell, BG, Paquin, RS, Rupert, DJ, O'Donoghue, AC, Betts, KR, and Lee, PK. "Correction of misleading information in prescription drug television advertising: The roles of advertisement similarity and time delay." Research in Social & Administrative Pharmacy : Rsap 13, no. 2 (March 2017): 378-388. Full Text
  - England, LJ, Tong, VT, Koblitz, A, Kish-Doto, J, Lynch, MM, and Southwell, BG. "Perceptions of emerging tobacco products and nicotine replacement therapy among pregnant women and women planning a pregnancy." Preventive Medicine Reports 4 (December 2016): 481-485. Full Text
  - Southwell, BG, Dolina, S, Jimenez-Magdaleno, K, Squiers, LB, and Kelly, BJ. "Zika Virus-Related News Coverage and Online Behavior, United States, Guatemala, and Brazil." Emerging Infectious Diseases 22, no. 7 (July 15, 2016): 1320-1321. (Letter) Full Text
  - Squiers, L, Brown, D, Parvanta, S, Dolina, S, Kelly, B, Dever, J, Southwell, BG, Sanders, A, and Augustson, E. "The SmokefreeTXT (SFTXT) Study: Web and Mobile Data Collection to Evaluate Smoking Cessation for Young Adults." JMIR research protocols 5, no. 2 (June 27, 2016): e134-. Full Text
  - Southwell, BG, and Rupert, DJ. "Future Challenges and Opportunities in Online Prescription Drug Promotion Research Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"." International journal of health policy and management 5, no. 3 (March 2016): 211-213. Full Text
  - Aikin, KJ, Betts, KR, O'Donoghue, AC, Rupert, DJ, Lee, PK, Amoozegar, JB, and Southwell, BG. "Correction of Overstatement and Omission in Direct-to-Consumer Prescription Drug Advertising." Journal of Communication 65, no. 4 (August 2015): 596-618. Full Text
  - Southwell, BG, and Thorson, EA. "The Prevalence, Consequence, and Remedy of Misinformation in Mass Media Systems." Journal of Communication 65, no. 4 (August 2015): 589-595. Full Text
  - Depue, JB, Southwell, BG, Betzner, AE, and Walsh, BM. "Encoded exposure to tobacco use in social media predicts subsequent smoking behavior." American Journal of Health Promotion : Ajhp 29, no. 4 (March 2015): 259-261. Full Text
  - Boudewyns, V, Himelboim, I, Hansen, DL, and Southwell, BG. "Stigma's Effect on Social Interaction and Social Media Activity." Journal of Health Communication 20, no. 11 (January 2015): 1337-1345. Full Text
  - O'Donoghue, AC, Boudewyns, V, Aikin, KJ, Geisen, E, Betts, KR, and Southwell, BG. "Awareness of the Food and Drug Administration's Bad Ad Program and Education Regarding Pharmaceutical Advertising: A National Survey of Prescribers in Ambulatory Care Settings." Journal of health communication 20, no. 11 (January 2015): 1330-1336. Full Text
  - Pepper, JK, Emery, SL, Ribisl, KM, Southwell, BG, and Brewer, NT. "Effects of advertisements on smokers' interest in trying e-cigarettes: the roles of product comparison and visual cues." Tobacco Control 23 Suppl 3 (July 2014): iii31-iii36. Full Text
  - Southwell, BG, and Murphy, J. "Weatherization behavior and social context: The influences of factual knowledge and social interaction." Energy Research & Social Science 2 (June 2014): 59-65. Full Text
  - Lee, HM, Southwell, BG, and Suzuki, Y. "Exposure to sided media coverage of an organization, subsequent group conversations, and public relations outcomes." PUBLIC RELATIONS REVIEW 39, no. 3 (September 2013): 245-247. Full Text Link to Item
  - West, SL, Squiers, LB, McCormack, L, Southwell, BG, Brouwer, ES, Ashok, M, Lux, L, Boudewyns, V, O'Donoghue, A, and Sullivan, HW. "Communicating quantitative risks and benefits in promotional prescription drug labeling or print advertising." Pharmacoepidemiology and Drug Safety 22, no. 5 (May 2013): 447-458. (Review) Full Text
  - Stifano, T, Fu, M, Alexander, JP, Weger, SA, Southwell, BG, Burke, MF, and Thaker, S. "Healthcare provider preferences for medical device labeling." Biomed Instrum Technol Suppl (2013): 42-. Full Text Link to Item
  - Choi, K, Forster, J, Erickson, D, Lazovich, D, and Southwell, BG. "The reciprocal relationships between changes in adolescent perceived prevalence of smoking in movies and progression of smoking status." TOBACCO CONTROL 21, no. 5 (September 2012): 492-496. Full Text Link to Item
  - West, SL, Squiers, L, McCormack, L, Southwell, BG, Brouwer, ES, Boudewyns, V, Sullivan, H, and O'Donoghue, A. "Communicating Quantitative Benefit and Risk Summaries in Promotional Labeling or Print Advertising: A Literature Review." PHARMACOEPIDEMIOLOGY AND DRUG SAFETY 21 (August 2012): 220-220. Link to Item
  - Southwell, BG, Slater, JS, Nelson, CL, and Rothman, AJ. "Does it pay to pay people to share information? Using financial incentives to promote peer referral for mammography among the underinsured." American Journal of Health Promotion : Ajhp 26, no. 6 (July 2012): 348-351. Full Text
  - Chang, T-K, Southwell, BG, Lee, H-M, and Hong, Y. "Jurisdictional protectionism in online news: Am erican journalists and their perceptions of hyperlinks." New Media & Society 14, no. 4 (June 2012): 684-700. Full Text
  - Southwell, BG, Kim, AE, Tessman, GK, MacMonegle, AJ, Choiniere, CJ, Evans, SE, and Johnson, RD. "The Marketing of Dissolvable Tobacco: Social Science and Public Policy Research Needs." AMERICAN JOURNAL OF HEALTH PROMOTION 26, no. 6 (2012): 331-332. Full Text Link to Item
  - Weeks, BE, Friedenberg, LM, Southwell, BG, and Slater, JS. "Behavioral Consequences of Conflict-Oriented Health News Coverage: The 2009 Mammography Guideline Controversy and Online Information Seeking." HEALTH COMMUNICATION 27, no. 2 (2012): 158-166. Full Text Link to Item
  - Choi, K, Forster, JL, Erickson, DJ, Lazovich, D, and Southwell, BG. "Prevalence of Smoking in Movies As Perceived by Teenagers Longitudinal Trends and Predictors." AMERICAN JOURNAL OF PREVENTIVE MEDICINE 41, no. 2 (August 2011): 167-173. Full Text Link to Item
  - Slater, JS, Ha, CN, Malone, ME, Lindgren, PG, Henly, GA, and Southwell, BG. "INCREASING MAMMOGRAPHY AMONG MEDICARE-ENROLLED WOMEN THROUGH DIRECT MAIL." ANNALS OF BEHAVIORAL MEDICINE 41 (April 2011): S83-S83. Link to Item
  - Southwell, BG, Betzner, AE, Depue, JB, and Walsh, BM. "DOES NORMATIVE INFLUENCE DEPEND ON BEHAVIOR OVERTNESS? SMOKING VERSUS SMOKELESS TOBACCO USE AMONG YOUNG ADULTS." ANNALS OF BEHAVIORAL MEDICINE 41 (April 2011): S244-S244. Link to Item
  - Southwell, BG, Hamilton, JT, and Slater, JS. ""Why Addressing the Poor and Underserved is Vexing"." Health Communication 26, no. 6 (2011): 583-585. (Academic Article)
  - Southwell, BG. "Religious Congregations and Health Information Diffusion: Implications for Viral Marketing and Peer Referral Programs." JOURNAL OF APPLIED COMMUNICATION RESEARCH 39, no. 4 (2011): 444-447. Full Text Link to Item
  - van den Putte, B, Yzer, M, Southwell, BG, de Bruijn, G-J, and Willemsen, MC. "Interpersonal Communication as an Indirect Pathway for the Effect of Antismoking Media Content on Smoking Cessation." JOURNAL OF HEALTH COMMUNICATION 16, no. 5 (2011): 470-485. Full Text Link to Item
  - Southwell, BG, Slater, JS, Rothman, AJ, Friedenberg, LM, Allison, TR, and Nelson, CL. "The availability of community ties predicts likelihood of peer referral for mammography: geographic constraints on viral marketing." Social Science & Medicine (1982) 71, no. 9 (November 2010): 1627-1635. Full Text
  - Southwell, BG, Gilkerson, ND, Depue, JB, Shelton, AK, Friedenberg, LM, and Koutstaal, W. "Aging and the Questionable Validity of Recognition-Based Exposure Measurement." Communication Research 37, no. 5 (October 2010): 603-619. Full Text
  - Southwell, BG, and Gilkerson, ND. "Doing Media Research: An Introduction, 2nd edition." MASS COMMUNICATION AND SOCIETY 13, no. 4 (2010): 479-481. Full Text Link to Item
  - Southwell, BG. "On the Need for a Life-Span Approach to Health Campaign Evaluation." HEALTH COMMUNICATION 25, no. 6-7 (2010): 525-528. Full Text Link to Item
  - Thompson, TL, Stephenson, MT, Southwell, BG, and Dutta, MJ. "The Nuts and Bolts of Publication in Health Communication." HEALTH COMMUNICATION 25, no. 6-7 (2010): 512-515. Full Text Link to Item
  - Hwang, Y, and Southwell, BG. "Science TV News Exposure Predicts Science Beliefs." Communication Research 36, no. 5 (October 2009): 724-742. Full Text
  - Southwell, BG, and Yzer, MC. "When (and Why) Interpersonal Talk Matters for Campaigns." COMMUNICATION THEORY 19, no. 1 (February 2009): 1-+. Full Text Link to Item
  - Yzer, MC, and Southwell, BG. "New Communication Technologies, Old Questions." American Behavioral Scientist 52, no. 1 (September 2008): 8-20. Full Text
  - Southwell, BG, Anghelcev, G, Himelboim, I, and Jones, J. "Translating user control availability into perception: the moderating role of prior experience." COMPUTERS IN HUMAN BEHAVIOR 23, no. 1 (January 2007): 554-563. Full Text Link to Item
  - Southwell, BG, Hwang, Y, and Torres, A. "Avian influenza and US TV news." EMERGING INFECTIOUS DISEASES 12, no. 11 (November 2006): 1797-1798. Full Text Link to Item
  - Southwell, BG, and Torres, A. "Connecting interpersonal and mass communication: Science news exposure, perceived ability to understand science, and conversation." COMMUNICATION MONOGRAPHS 73, no. 3 (September 2006): 334-350. Full Text Link to Item
  - Foss, KA, and Southwell, BG. "Infant feeding and the media: the relationship between Parents' Magazine content and breastfeeding, 1972-2000." International Breastfeeding Journal 1 (April 30, 2006): 10-null. Full Text
  - Stephenson, MT, and Southwell, BG. "Sensation seeking, the activation model, and mass media health campaigns: Current findings and future directions for cancer communication." JOURNAL OF COMMUNICATION 56 (2006): S38-S56. Full Text Link to Item
  - Southwell, BG, Blake, SH, and Torres, A. "Lessons on focus group methodology from a science television news project." TECHNICAL COMMUNICATION 52, no. 2 (May 2005): 187-193. Link to Item
  - Southwell, BG. "Between Messages and People." Communication Research 32, no. 1 (February 2005): 112-140. Full Text
  - Southwell, BG, and Doyle, KO. "The Good, the Bad, or the Ugly?." American Behavioral Scientist 48, no. 4 (December 2004): 391-401. Full Text
  - Southwell, BG, and Lee, M. "A Pitfall of New Media? User Controls Exacerbate Editing Effects on Memory." Journalism & Mass Communication Quarterly 81, no. 3 (September 2004): 643-656. Full Text
  - Yang, C, and Southwell, BG. "Dangerous disease, dangerous women: health, anxiety and advertising in Shanghai from 1928 to 1937." Critical Public Health 14, no. 2 (June 2004): 149-156. Full Text
  - Abroms, L, Jorgensen, CM, Southwell, BG, Geller, AC, and Emmons, KM. "Gender differences in young adults' beliefs about sunscreen use." HEALTH EDUCATION & BEHAVIOR 30, no. 1 (February 2003): 29-43. Full Text Link to Item
  - Southwell, BG. "Assessing (audience) construction hazards: Depiction of audience as a variable for comparison of health interventions." QUALITATIVE HEALTH RESEARCH 13, no. 2 (February 2003): 287-293. Full Text Link to Item
  - M'ikanatha, NM, Lautenbach, E, Kunselman, AR, Julian, KG, Southwell, BG, Allswede, M, Rankin, JT, and Aber, RC. "Sources of bioterrorism information among emergency physicians during the 2001 anthrax outbreak." Biosecur Bioterror 1, no. 4 (2003): 259-265. Full Text Link to Item
  - Southwell, BG, Barmada, CH, Hornik, RC, and Maklan, DM. "Can we measure encoded exposure? Validation evidence from a national campaign." Journal of Health Communication 7, no. 5 (October 2002): 445-453. Full Text
  - Southwell, BG. "Audience construction and AIDS education efforts: Exploring communication assumptions of public health interventions." Critical Public Health 10, no. 3 (December 1, 2000): 317-319.
  - Beeker, C, Kraft, JM, Southwell, BG, and Jorgensen, CM. "Colorectal cancer screening in older men and women: Qualitative research findings and implications for intervention." JOURNAL OF COMMUNITY HEALTH 25, no. 3 (June 2000): 263-278. Full Text Link to Item
- Book Sections
  - Southwell, BG, and Kelly, BJ. "Communication of Surveillance Findings." In Concepts and Methods in Infectious Disease Surveillance, 231-242. November 17, 2014. Full Text
  - Thompson, TL, Cusella, LP, and Southwell, BG. "Method matters." In Research Methods in Health Communication: Principles and Application, 3-17. January 1, 2014. Full Text
  - Southwell, BG, Reynolds, BJ, and Fowlie, K. "Communication in infectious disease surveillance: PART 1: Communication, mass media relations, and infectious disease surveillance." In Infectious Disease Surveillance: Second Edition, 607-617. March 12, 2013. Full Text
  - Southwell, BG. "Communication of Information About Surveillance: Part 1: Media Communication of Information about Infectious Disease Surveillance and Outbreaks." In Infectious Disease Surveillance: First Edition, 419-431. April 15, 2008. Full Text
- Conference Papers
  - Feldstein, FP, Ray, S, Peinado, S, Zulkiewicz, B, Southwell, BG, and Bair-Brake, H. "MEDIA COVERAGE OF A CRISIS RESPONSE: EXPLORING EBOLA AND TRAVELER HEALTH." March 2017. Link to Item
  - Wojno, A, Joseph, H, Prue, CE, Johnson, M, Williams, P, and Southwell, BG. "PROVISION OF TECHNOLOGY TO FACILITATE POST-ARRIVAL MONITORING FOR EBOLA AMONG TRAVELERS TO THE US." March 2017. Link to Item
  - Hwang, Y, and Southwell, BG. "Can a Personality Trait Predict Talk About Science?." December 2007. Full Text
Artistic Works & Non-Print Media
- Radio/television Programs
  - The Measure of Everyday Life. Creator. 2015
Teaching & Mentoring
Recent Courses
Scholarly, Clinical, & Service Activities
Outreach & Engaged Scholarship
- Bass Connections Faculty Team Member. LIT HoMES (Leveraging Individual Transitions into Homeownership to Motivate Energy Savings). August 2014 - May 2015 2014 - 2015

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Education, Training, & Certifications

Duke Appointment History

Global Scholarship

Expertise

Selected Publications

Academic Articles

Book Sections

Conference Papers

Artistic Works & Non-Print Media

Radio/television Programs

Recent Courses

Outreach & Engaged Scholarship