Brian Glen Southwell | Scholars@Duke

Brian Glen Southwell
Adjunct Professor in the Social Science Research Institute

Dr. Brian Southwell is an adjunct professor with Duke's Social Science Research Institute and also has taught for the Energy Initiative. Southwell directs the Science in the Public Sphere program at RTI International and is a member of the faculty at UNC-Chapel Hill. He hosts The Measure of Everyday Life , a weekly public radio show, is the author of Social Networks and Popular Understanding of Science and Health (Johns Hopkins University Press), and edited Innovations in Home Energy Use: A Sourcebook (RTI Press) and Misinformation and Mass Audiences (University of Texas Press).

Current Appointments & Affiliations

Adjunct Professor in the Social Science Research Institute, Social Science Research Institute, University Institutes and Centers 2016

Contact Information

Background
Education, Training, & Certifications
- Ph.D., University of Pennsylvania 2002
- M.A., University of Pennsylvania 1997
- A.B., University of Virginia 1995
Duke Appointment History
- Adjunct Professor of Energy, Duke University Energy Initiative, Initiatives 2013 - 2016
Leadership & Clinical Positions at Duke
- Duke Forge Scholar - 2019
Academic Positions Outside Duke
- Program Director , RTI International, Science in the Public Sphere Program Center for Communication Science. 2013 - 2019
- Adjunct Associate Professor , University of North Carolina at Chapel Hill, Gillings School of Global Public Health. 2013 - 2019
Recognition
In the News
- MAR 6, 2018 WUNC
  
  Fake News, Facebook And The Truth About Misinformation
Expertise
Global Scholarship
- Expertise
  - Guatemala (Country)
Research
Selected Grants
- Misinformation First Aid awarded by American Board of Internal Medicine Foundation 2020
- Misinformation First Aid awarded by Craig Newmark Philanthropies 2020
Publications & Artistic Works
Selected Publications
- Books
  - Southwell, Brian G., Emily A. Thorson, and Laura Sheble. Misinformation and Mass Audiences. University of Texas Press, 2018.
  - Southwell, Brian, Elizabeth Doran, and Laura Richman, eds. Innovations in Home Energy Use: A Sourcebook for Behavior Change. Research Triangle Park, NC: RTI Press, 2016.
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  - Southwell, Brian G. Social Networks and Popular Understanding of Science and Health Sharing Disparities. Johns Hopkins University Press, 2013.
- Academic Articles
  - Kelly, Bridget J., Douglas J. Rupert, Kathryn J. Aikin, Helen W. Sullivan, Mihaela Johnson, Carla M. Bann, Nicole Mack, et al. “Development and validation of prescription drug risk, efficacy, and benefit perception measures in the context of direct-to-consumer prescription drug advertising. (Accepted)” Research in Social & Administrative Pharmacy : Rsap 17, no. 5 (May 2021): 942–55. https://doi.org/10.1016/j.sapharm.2020.07.028.
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  - Kelly, Bridget J., Brian G. Southwell, Lauren A. McCormack, Carla M. Bann, Pia D. M. MacDonald, Alicia M. Frasier, Christine A. Bevc, Noel T. Brewer, and Linda B. Squiers. “Predictors of willingness to get a COVID-19 vaccine in the U.S.” Bmc Infectious Diseases 21, no. 1 (April 12, 2021): 338. https://doi.org/10.1186/s12879-021-06023-9.
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  - Boudewyns, Vanessa, Kevin R. Betts, Mihaela Johnson, Ryan S. Paquin, Amie C. O’Donoghue, and Brian G. Southwell. “Experimental evidence of consumer and physician detection and rejection of misleading prescription drug website content.” Research in Social & Administrative Pharmacy : Rsap 17, no. 4 (April 2021): 733–43. https://doi.org/10.1016/j.sapharm.2020.06.019.
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  - Southwell, Brian G., Milton Eder, John Finnegan, Russell V. Luepker, Sue Duval, Carol Russell, Robert N. Graves, and Adele Namboodri. “News coverage and online advertising effects on patient-led search for aspirin, heart health, and stroke information and educational tool use.” Patient Education and Counseling 104, no. 3 (March 2021): 663–65. https://doi.org/10.1016/j.pec.2020.08.004.
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  - Southwell, Brian G., Bridget J. Kelly, Carla M. Bann, Linda B. Squiers, Sarah E. Ray, and Lauren A. McCormack. “Mental Models of Infectious Diseases and Public Understanding of COVID-19 Prevention.” Health Communication 35, no. 14 (December 2020): 1707–10. https://doi.org/10.1080/10410236.2020.1837462.
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  - Southwell, Brian G., Jamie L. Wood, and Ann Marie Navar. “Roles for Health Care Professionals in Addressing Patient-Held Misinformation Beyond Fact Correction.” American Journal of Public Health 110, no. S3 (October 2020): S288–89. https://doi.org/10.2105/ajph.2020.305729.
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  - Boudewyns, Vanessa, Brian G. Southwell, Jessica T. DeFrank, Kate Ferriola-Bruckenstein, Michael T. Halpern, Amie C. O’Donoghue, and Helen W. Sullivan. “Patients' understanding of oncology clinical endpoints: A literature review.” Patient Education and Counseling 103, no. 9 (September 2020): 1724–35. https://doi.org/10.1016/j.pec.2020.03.018.
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  - Boudewyns, Vanessa, Bridget Kelly, and Brian G. Southwell. “Social science and price transparency in direct-to-consumer prescription drug advertisements.” Research in Social & Administrative Pharmacy : Rsap 16, no. 6 (June 2020): 733–35. https://doi.org/10.1016/j.sapharm.2019.10.001.
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  - Aikin, K. J., K. R. Betts, B. G. Southwell, V. Boudewyns, M. Johnson, and A. D. S. Breslav. “Consumer Reactions to Price Comparison and Disclosure Information in Prescription Drug Print Advertising.” Journal of Consumer Affairs 53, no. 3 (September 1, 2019): 1255–72. https://doi.org/10.1111/joca.12227.
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  - Southwell, Brian G., Jeff Niederdeppe, Joseph N. Cappella, Anna Gaysynsky, Dannielle E. Kelley, April Oh, Emily B. Peterson, and Wen-Ying Sylvia Chou. “Misinformation as a Misunderstood Challenge to Public Health.” American Journal of Preventive Medicine 57, no. 2 (August 2019): 282–85. https://doi.org/10.1016/j.amepre.2019.03.009.
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  - Aikin, Kathryn J., Vanessa Boudewyns, Kevin R. Betts, Brian G. Southwell, and Peyton Williams. “Individual- and Ad-Level Predictors of Perceptions of Serious and Actionable Risks in Direct-to-Consumer Prescription Drug TV Advertising.” Journal of Health Communication 24, no. 5 (January 2019): 536–46. https://doi.org/10.1080/10810730.2019.1632396.
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  - Betts, Kevin R., Kathryn J. Aikin, Bridget J. Kelly, Mihaela Johnson, Sarah Parvanta, Brian G. Southwell, Nicole Mack, Janice Tzeng, and Linda Cameron. “Taking Repeated Exposure into Account: An Experimental Study of Direct-To-Consumer Prescription Drug Television Ad Effects.” Journal of Health Communication 24, no. 5 (January 2019): 503–11. https://doi.org/10.1080/10810730.2019.1609139.
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  - Jo, Catherine L., Seth M. Noar, Brian G. Southwell, and Kurt M. Ribisl. “Effects of E-cigarette Advertising Message Form and Cues on Cessation Intention: An Exploratory Study.” Journal of Health Communication 24, no. 5 (January 2019): 570–80. https://doi.org/10.1080/10810730.2019.1639857.
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  - Myers, Allison E., Brian G. Southwell, Kurt M. Ribisl, Sarah Moreland-Russell, J Michael Bowling, and Leslie A. Lytle. “State-Level Point-of-Sale Tobacco News Coverage and Policy Progression Over a 2-Year Period.” Health Promotion Practice 20, no. 1 (January 2019): 135–45. https://doi.org/10.1177/1524839917752108.
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  - O’Donoghue, Amie C., Mihaela Johnson, Helen W. Sullivan, Sarah Parvanta, Sarah Ray, and Brian G. Southwell. “Aging and Direct-to-Consumer Prescription Drug Television Ads: The Effects of Individual Differences and Risk Presentation.” Journal of Health Communication 24, no. 4 (January 2019): 368–76. https://doi.org/10.1080/10810730.2019.1606364.
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  - Prue, Christine E., Peyton N. Williams, Heather A. Joseph, Mihaela Johnson, Abbey E. Wojno, Brittany A. Zulkiewicz, John Macom, Jennifer P. Alexander, Sarah E. Ray, and Brian G. Southwell. “Factors That Mattered in Helping Travelers From Countries With Ebola Outbreaks Participate in Post-Arrival Monitoring During the 2014-2016 Ebola Epidemic.” Inquiry : A Journal of Medical Care Organization, Provision and Financing 56 (January 2019): 46958019894795. https://doi.org/10.1177/0046958019894795.
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  - Morgan, Jennifer C., Shelley D. Golden, Seth M. Noar, Kurt M. Ribisl, Brian G. Southwell, Michelle Jeong, Marissa G. Hall, and Noel T. Brewer. “Conversations about pictorial cigarette pack warnings: Theoretical mechanisms of influence.” Social Science & Medicine (1982) 218 (December 2018): 45–51. https://doi.org/10.1016/j.socscimed.2018.09.063.
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  - Southwell, Brian G., Milton Eder, John Finnegan, Alan T. Hirsch, Russell V. Luepker, Sue Duval, Carol Russell, and Sam O’Byrne. “Use of online promotion to encourage patient awareness of aspirin use to prevent heart attack and stroke.” Journal of Epidemiology and Community Health 72, no. 11 (November 2018): 1059–63. https://doi.org/10.1136/jech-2018-210676.
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  - Betts, Kevin R., Vanessa Boudewyns, Kathryn J. Aikin, Claudia Squire, Suzanne Dolina, Jennifer J. Hayes, and Brian G. Southwell. “Serious and actionable risks, plus disclosure: Investigating an alternative approach for presenting risk information in prescription drug television advertisements.” Research in Social & Administrative Pharmacy : Rsap 14, no. 10 (October 2018): 951–63. https://doi.org/10.1016/j.sapharm.2017.07.015.
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  - Southwell, Brian G., Sarah A. Parvanta, Mihaela M. Johnson, Amie C. O’Donoghue, Helen W. Sullivan, Sarah E. Ray, Cynthia S. Soloe, Christine N. Davis, and Nancy McKenna. “Assessing hearing and cognition challenges in consumer processing of televised risk information: Validation of self-reported measures using performance indicators.” Preventive Medicine Reports 11 (September 2018): 145–47. https://doi.org/10.1016/j.pmedr.2018.06.008.
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  - Cené, Crystal W., and Brian G. Southwell. “Introduction to the Special Section: Networks and Health Care Outcomes.” Translational Behavioral Medicine 8, no. 4 (July 2018): 527–30. https://doi.org/10.1093/tbm/iby077.
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  - Morgan, Jennifer C., Brian G. Southwell, Seth M. Noar, Kurt M. Ribisl, Shelley D. Golden, and Noel T. Brewer. “Frequency and Content of Conversations About Pictorial Warnings on Cigarette Packs.” Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco 20, no. 7 (June 2018): 882–87. https://doi.org/10.1093/ntr/ntx180.
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  - Southwell, Brian G., Sarah E. Ray, Natasha N. Vazquez, Tere Ligorria, and Bridget J. Kelly. “A Mental Models Approach to Assessing Public Understanding of Zika Virus, Guatemala.” Emerging Infectious Diseases 24, no. 5 (May 2018): 938–39. https://doi.org/10.3201/eid2405.171570.
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  - Kelley, Dannielle E., Megan A. Lewis, and Brian G. Southwell. “Perceived support from a caregiver's social ties predicts subsequent care-recipient health.” Preventive Medicine Reports 8 (December 2017): 108–11. https://doi.org/10.1016/j.pmedr.2017.08.001.
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  - Southwell, Brian G., Emily A. Thorson, and Laura Sheble. “The Persistence and Peril of Misinformation Defining what truth means and deciphering how human brains verify information are some of the challenges to battling widespread falsehoods.” American Scientist 105, no. 6 (November 1, 2017): 372–75.
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  - Betts, K. R., K. J. Aikin, V. Boudewyns, M. Johnson, A. Stine, and B. G. Southwell. “Physician response to contextualized price-comparison claims in prescription drug advertising^*.” Journal of Communication in Healthcare 10, no. 3 (July 3, 2017): 195–204. https://doi.org/10.1080/17538068.2017.1365999.
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  - Myers, Allison E., Brian G. Southwell, Kurt M. Ribisl, Sarah Moreland-Russell, and Leslie A. Lytle. “Setting the agenda for a healthy retail environment: content analysis of US newspaper coverage of tobacco control policies affecting the point of sale, 2007-2014.” Tobacco Control 26, no. 4 (July 2017): 406–14. https://doi.org/10.1136/tobaccocontrol-2016-052998.
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  - Aikin, Kathryn J., Brian G. Southwell, Ryan S. Paquin, Douglas J. Rupert, Amie C. O’Donoghue, Kevin R. Betts, and Philip K. Lee. “Correction of misleading information in prescription drug television advertising: The roles of advertisement similarity and time delay.” Research in Social & Administrative Pharmacy : Rsap 13, no. 2 (March 2017): 378–88. https://doi.org/10.1016/j.sapharm.2016.04.004.
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  - Squiers, L. B., E. Augustson, D. Brown, B. Kelly, B. Southwell, J. Dever, S. Dolina, et al. “An experimental comparison of mobile texting programs to help young adults quit smoking.” Health Systems 6, no. 1 (March 1, 2017): 1–14. https://doi.org/10.1057/s41306-016-0014-3.
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  - Bullock, G., C. Johnson, and B. Southwell. “Activating values to stimulate organic food purchases: can advertisements increase pro-environmental intentions?” Journal of Consumer Marketing 34, no. 5 (January 1, 2017): 427–41. https://doi.org/10.1108/JCM-12-2015-1643.
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  - England, Lucinda J., Van T. Tong, Amber Koblitz, Julia Kish-Doto, Molly M. Lynch, and Brian G. Southwell. “Perceptions of emerging tobacco products and nicotine replacement therapy among pregnant women and women planning a pregnancy.” Preventive Medicine Reports 4 (December 2016): 481–85. https://doi.org/10.1016/j.pmedr.2016.09.002.
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  - Southwell, Brian G., Suzanne Dolina, Karla Jimenez-Magdaleno, Linda B. Squiers, and Bridget J. Kelly. “Zika Virus-Related News Coverage and Online Behavior, United States, Guatemala, and Brazil.” Emerging Infectious Diseases 22, no. 7 (July 15, 2016): 1320–21. https://doi.org/10.3201/eid2207.160415.
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  - Squiers, Linda, Derick Brown, Sarah Parvanta, Suzanne Dolina, Bridget Kelly, Jill Dever, Brian G. Southwell, Amy Sanders, and Erik Augustson. “The SmokefreeTXT (SFTXT) Study: Web and Mobile Data Collection to Evaluate Smoking Cessation for Young Adults.” Jmir Research Protocols 5, no. 2 (June 27, 2016): e134. https://doi.org/10.2196/resprot.5653.
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  - Southwell, Brian G., and Douglas J. Rupert. “Future Challenges and Opportunities in Online Prescription Drug Promotion Research Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters".” International Journal of Health Policy and Management 5, no. 3 (January 16, 2016): 211–13. https://doi.org/10.15171/ijhpm.2016.05.
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  - Depue, Jacob B., Brian G. Southwell, Anne E. Betzner, and Barbara M. Walsh. “Encoded exposure to tobacco use in social media predicts subsequent smoking behavior.” American Journal of Health Promotion : Ajhp 29, no. 4 (March 2015): 259–61. https://doi.org/10.4278/ajhp.130214-arb-69.
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  - Aikin, K. J., K. R. Betts, A. C. O’Donoghue, D. J. Rupert, P. K. Lee, J. B. Amoozegar, and B. G. Southwell. “Correction of Overstatement and Omission in Direct-to-Consumer Prescription Drug Advertising.” Journal of Communication 65, no. 4 (January 1, 2015): 596–618. https://doi.org/10.1111/jcom.12167.
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  - Boudewyns, Vanessa, Itai Himelboim, Derek L. Hansen, and Brian G. Southwell. “Stigma's Effect on Social Interaction and Social Media Activity.” Journal of Health Communication 20, no. 11 (January 2015): 1337–45. https://doi.org/10.1080/10810730.2015.1018604.
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  - O’Donoghue, Amie C., Vanessa Boudewyns, Kathryn J. Aikin, Emily Geisen, Kevin R. Betts, and Brian G. Southwell. “Awareness of the Food and Drug Administration's Bad Ad Program and Education Regarding Pharmaceutical Advertising: A National Survey of Prescribers in Ambulatory Care Settings.” Journal of Health Communication 20, no. 11 (January 2015): 1330–36. https://doi.org/10.1080/10810730.2015.1018649.
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  - Southwell, B. G., and E. A. Thorson. “The Prevalence, Consequence, and Remedy of Misinformation in Mass Media Systems.” Journal of Communication 65, no. 4 (January 1, 2015): 589–95. https://doi.org/10.1111/jcom.12168.
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  - Southwell, B., K. Ronneberg, K. Shen, E. Jorgens, J. Hazel, R. Alemu, J. Ross, L. Richman, and D. Vermeer. “Energy information engagement among the poor: Predicting participation in a free workshop.” Energy Research and Social Science 4, no. C (December 1, 2014): 21–22. https://doi.org/10.1016/j.erss.2014.08.003.
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  - Pepper, Jessica K., Sherry L. Emery, Kurt M. Ribisl, Brian G. Southwell, and Noel T. Brewer. “Effects of advertisements on smokers' interest in trying e-cigarettes: the roles of product comparison and visual cues.” Tobacco Control 23 Suppl 3 (July 2014): iii31–36. https://doi.org/10.1136/tobaccocontrol-2014-051718.
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  - Southwell, B. G., and J. Murphy. “Weatherization behavior and social context: The influences of factual knowledge and social interaction.” Energy Research and Social Science 2 (January 1, 2014): 59–65. https://doi.org/10.1016/j.erss.2014.03.019.
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  - Lee, H. M., B. G. Southwell, and Y. Suzuki. “Exposure to sided media coverage of an organization, subsequent group conversations, and public relations outcomes.” Public Relations Review 39, no. 3 (September 1, 2013): 245–47. https://doi.org/10.1016/j.pubrev.2013.01.004.
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  - Lazovich, DeAnn, Kelvin Choi, Cheri Rolnick, Jody M. Jackson, Jean Forster, and Brian Southwell. “An intervention to decrease adolescent indoor tanning: a multi-method pilot study.” The Journal of Adolescent Health : Official Publication of the Society for Adolescent Medicine 52, no. 5 Suppl (May 2013): S76–82. https://doi.org/10.1016/j.jadohealth.2012.08.009.
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  - West, Suzanne L., Linda B. Squiers, Lauren McCormack, Brian G. Southwell, Emily S. Brouwer, Mahima Ashok, Linda Lux, Vanessa Boudewyns, Amie O’Donoghue, and Helen W. Sullivan. “Communicating quantitative risks and benefits in promotional prescription drug labeling or print advertising.” Pharmacoepidemiology and Drug Safety 22, no. 5 (May 2013): 447–58. https://doi.org/10.1002/pds.3416.
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  - Stifano, Toni, Maggie Fu, Jennifer P. Alexander, Stacey A. Weger, Brian G. Southwell, Michael F. Burke, and Samruddhi Thaker. “Healthcare provider preferences for medical device labeling.” Biomedical Instrumentation & Technology Suppl (January 2013): 42. https://doi.org/10.2345/0899-8205-47.s1.42.
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  - Ebert, J. E. J., B. G. Southwell, J. S. Slater, and C. L. Nelson. “Campaigns in context: promotion, seasonal variation, and resource factors predict mammography program participation.” Health Systems 1, no. 2 (December 1, 2012): 118–28. https://doi.org/10.1057/hs.2012.12.
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  - Choi, Kelvin, Jean Forster, Darin Erickson, Deann Lazovich, and Brian G. Southwell. “The reciprocal relationships between changes in adolescent perceived prevalence of smoking in movies and progression of smoking status.” Tobacco Control 21, no. 5 (September 2012): 492–96. https://doi.org/10.1136/tc.2011.044099.
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  - West, Suzanne L., Linda Squiers, Lauren McCormack, Brian G. Southwell, Emily S. Brouwer, Vanessa Boudewyns, Helen Sullivan, and Amie O’Donoghue. “Communicating Quantitative Benefit and Risk Summaries in Promotional Labeling or Print Advertising: A Literature Review.” Pharmacoepidemiology and Drug Safety 21 (August 1, 2012): 220–220.
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  - Southwell, Brian G., Annice E. Kim, Greta K. Tessman, Anna J. MacMonegle, Conrad J. Choiniere, Sarah E. Evans, and Robin D. Johnson. “The marketing of dissolvable tobacco: social science and public policy research needs.” American Journal of Health Promotion : Ajhp 26, no. 6 (July 2012): 331–32. https://doi.org/10.4278/ajhp.111004-cit-357.
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  - Southwell, Brian G., Jonathan S. Slater, Christina L. Nelson, and Alexander J. Rothman. “Does it pay to pay people to share information? Using financial incentives to promote peer referral for mammography among the underinsured.” American Journal of Health Promotion : Ajhp 26, no. 6 (July 2012): 348–51. https://doi.org/10.4278/ajhp.110120-arb-34.
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  - Chang, T. K., B. G. Southwell, H. M. Lee, and Y. Hong. “Jurisdictional protectionism in online news: American journalists and their perceptions of hyperlinks.” New Media and Society 14, no. 4 (June 1, 2012): 684–700. https://doi.org/10.1177/1461444811422888.
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  - Chang, T. K., B. Southwell, H. M. Lee, and Y. Hong. “A changing world, unchanging perspectives: American newspaper editors and enduring values in foreign news reporting.” International Communication Gazette 74, no. 4 (June 1, 2012): 367–84. https://doi.org/10.1177/1748048512439822.
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  - Weeks, Brian E., Laura M. Friedenberg, Brian G. Southwell, and Jonathan S. Slater. “Behavioral consequences of conflict-oriented health news coverage: the 2009 mammography guideline controversy and online information seeking.” Health Communication 27, no. 2 (January 2012): 158–66. https://doi.org/10.1080/10410236.2011.571757.
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  - Southwell, B. G. “Religious congregations and health information diffusion: Implications for viral marketing and peer referral programs.” Journal of Applied Communication Research 39, no. 4 (November 1, 2011): 444–47. https://doi.org/10.1080/00909882.2011.608693.
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  - Southwell, Brian G., James T. Hamilton, and Jonathan S. Slater. “Why addressing the poor and underinsured is vexing.” Health Communication 26, no. 6 (September 2011): 583–85. https://doi.org/10.1080/10410236.2011.575453.
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  - Choi, Kelvin, Jean L. Forster, Darin J. Erickson, Deann Lazovich, and Brian G. Southwell. “Prevalence of smoking in movies as perceived by teenagers longitudinal trends and predictors.” American Journal of Preventive Medicine 41, no. 2 (August 2011): 167–73. https://doi.org/10.1016/j.amepre.2011.04.010.
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  - Putte, Bas van den, Marco Yzer, Brian G. Southwell, Gert-Jan de Bruijn, and Marc C. Willemsen. “Interpersonal communication as an indirect pathway for the effect of antismoking media content on smoking cessation.” Journal of Health Communication 16, no. 5 (May 2011): 470–85. https://doi.org/10.1080/10810730.2010.546487.
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  - Slater, Jonathan S., Chung N. Ha, Michael E. Malone, Paula G. Lindgren, George A. Henly, and Brian G. Southwell. “INCREASING MAMMOGRAPHY AMONG MEDICARE-ENROLLED WOMEN THROUGH DIRECT MAIL.” Annals of Behavioral Medicine 41 (April 1, 2011): S83–S83.
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  - Southwell, Brian G., Anne E. Betzner, Jacob B. Depue, and Barbara M. Walsh. “DOES NORMATIVE INFLUENCE DEPEND ON BEHAVIOR OVERTNESS? SMOKING VERSUS SMOKELESS TOBACCO USE AMONG YOUNG ADULTS.” Annals of Behavioral Medicine 41 (April 1, 2011): S244–S244.
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  - Choi, Kelvin, DeAnn Lazovich, Brian Southwell, Jean Forster, Sharon J. Rolnick, and Jody Jackson. “Prevalence and characteristics of indoor tanning use among men and women in the United States.” Archives of Dermatology 146, no. 12 (December 2010): 1356–61. https://doi.org/10.1001/archdermatol.2010.355.
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  - Southwell, Brian G., Jonathan S. Slater, Alexander J. Rothman, Laura M. Friedenberg, Tiffany R. Allison, and Christina L. Nelson. “The availability of community ties predicts likelihood of peer referral for mammography: geographic constraints on viral marketing.” Social Science & Medicine (1982) 71, no. 9 (November 2010): 1627–35. https://doi.org/10.1016/j.socscimed.2010.08.009.
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  - Southwell, B. G., N. D. Gilkerson, J. B. Depue, A. K. Shelton, L. M. Friedenberg, and W. Koutstaal. “Aging and the Questionable Validity of Recognition-Based Exposure Measurement.” Communication Research 37, no. 5 (October 19, 2010): 603–19. https://doi.org/10.1177/0093650209356442.
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  - Southwell, Brian G. “On the need for a life-span approach to health campaign evaluation.” Health Communication 25, no. 6–7 (September 2010): 525–28. https://doi.org/10.1080/10410236.2010.496701.
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  - Thompson, Teresa L., Michael T. Stephenson, Brian G. Southwell, and Mohan Jyoti Dutta. “The nuts and bolts of publication in Health Communication.” Health Communication 25, no. 6–7 (September 2010): 512–15. https://doi.org/10.1080/10410236.2010.496916.
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  - Weeks, B., and B. Southwell. “The symbiosis of news coverage and aggregate online search behavior: Obama, rumors, and presidential politics.” Mass Communication and Society 13, no. 4 (September 1, 2010): 341–60. https://doi.org/10.1080/15205430903470532.
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  - Southwell, Brian G., and Nathan D. Gilkerson. “A Review of: “Susanna Hornig Priest.Doing Media Research: An Introduction(2nd Ed.).”.” Mass Communication and Society 13, no. 4 (August 23, 2010): 479–81. https://doi.org/10.1080/15205436.2010.486517.
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  - Hwang, Y., and B. G. Southwell. “Science TV news exposure predicts science beliefs: Real world effects among a national sample.” Communication Research 36, no. 5 (October 1, 2009): 724–42. https://doi.org/10.1177/0093650209338912.
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  - Southwell, Brian G., and Marco C. Yzer. “When (and Why) Interpersonal Talk Matters for Campaigns.” Communication Theory 19, no. 1 (February 2009): 1–8. https://doi.org/10.1111/j.1468-2885.2008.01329.x.
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  - Yzer, M. C., and B. G. Southwell. “New communication technologies, old questions.” American Behavioral Scientist 52, no. 1 (September 1, 2008): 8–20. https://doi.org/10.1177/0002764208321338.
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  - Southwell, B. G., G. Anghelcev, I. Himelboim, and J. Jones. “Translating user control availability into perception: the moderating role of prior experience.” Computers in Human Behavior 23, no. 1 (January 1, 2007): 554–63. https://doi.org/10.1016/j.chb.2004.10.025.
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  - Southwell, Brian G., Yoori Hwang, and Alicia Torres. “Avian influenza and US tv news.” Emerging Infectious Diseases 12, no. 11 (November 2006): 1797–98. https://doi.org/10.3201/eid1211.060672.
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  - Southwell, B. G., and A. Torres. “Connecting interpersonal and mass communication: Science news exposure, perceived ability to understand science, and conversation.” Communication Monographs 73, no. 3 (September 1, 2006): 334–50. https://doi.org/10.1080/03637750600889518.
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  - Stephenson, M. T., and B. G. Southwell. “Sensation seeking, the activation model, and mass media health campaigns: Current findings and future directions for cancer communication.” Journal of Communication 56, no. SUPPL. (August 1, 2006). https://doi.org/10.1111/j.1460-2466.2006.00282.x.
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  - Foss, Katherine A., and Brian G. Southwell. “Infant feeding and the media: the relationship between Parents' Magazine content and breastfeeding, 1972-2000.” International Breastfeeding Journal 1 (April 30, 2006): 10. https://doi.org/10.1186/1746-4358-1-10.
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  - Southwell, B. G., S. H. Blake, and A. Torres. “Lessons on focus group methodology from a science television news project.” Technical Communication 52, no. 2 (May 1, 2005): 187–93.
  - Southwell, B. G. “Between messages and people a multilevel model of memory for television content.” Communication Research 32, no. 1 (February 1, 2005): 112–40. https://doi.org/10.1177/0093650204271401.
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  - Southwell, B. G., and K. O. Doyle. “The good, the bad, or the ugly? A multilevel perspective on electronic game effects.” American Behavioral Scientist 48, no. 4 (December 1, 2004): 391–401. https://doi.org/10.1177/0002764204270277.
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  - Yang, C., and B. G. Southwell. “Dangerous disease, dangerous women: Health, anxiety and advertising in Shanghai from 1928 to 1937.” Critical Public Health 14, no. 2 (June 1, 2004): 149–56. https://doi.org/10.1080/09581590410001725391.
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  - Southwell, B. G., and M. Lee. “A pitfall of new media? User controls exacerbate editing effects on memory.” Journalism and Mass Communication Quarterly 81, no. 3 (January 1, 2004): 643–56. https://doi.org/10.1177/107769900408100311.
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  - Southwell, Brian. “Risk communication: coping with imperfection.” Minnesota Medicine 86, no. 12 (December 2003): 14–16.
  - M’ikantha, Nkuchia M., Brian Southwell, and Ebbing Lautenbach. “Automated laboratory reporting of infectious diseases in a climate of bioterrorism.” Emerging Infectious Diseases 9, no. 9 (September 2003): 1053–57. https://doi.org/10.3201/eid0909.020486.
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  - Abroms, Lorien, Cynthia M. Jorgensen, Brian G. Southwell, Alan C. Geller, and Karen M. Emmons. “Gender differences in young adults' beliefs about sunscreen use.” Health Education & Behavior : The Official Publication of the Society for Public Health Education 30, no. 1 (February 2003): 29–43. https://doi.org/10.1177/1090198102239257.
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  - Southwell, Brian G. “Assessing (audience) construction hazards: depiction of audience as a variable for comparison of health interventions.” Qualitative Health Research 13, no. 2 (February 2003): 287–93. https://doi.org/10.1177/1049732302239606.
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  - M’ikanatha, Nkuchia M., Ebbing Lautenbach, Allen R. Kunselman, Kathleen G. Julian, Brian G. Southwell, Michael Allswede, James T. Rankin, and Robert C. Aber. “Sources of bioterrorism information among emergency physicians during the 2001 anthrax outbreak.” Biosecurity and Bioterrorism : Biodefense Strategy, Practice, and Science 1, no. 4 (January 2003): 259–65. https://doi.org/10.1089/153871303771861469.
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  - M’ikanatha, Nkuchia, John Holmes, Marian Michaels, Robert Aber, Richard Simons, Eugene Lengrich, Allen Kunselman, et al. “Residents' perspectives on the use of the Internet to improve infectious disease reporting.” Amia ... Annual Symposium Proceedings. Amia Symposium, January 2003, 935.
  - Southwell, Brian G., Carlin Henry Barmada, Robert C. Hornik, and David M. Maklan. “Can we measure encoded exposure? Validation evidence from a national campaign.” Journal of Health Communication 7, no. 5 (October 2002): 445–53. https://doi.org/10.1080/10810730290001800.
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  - Nabi, Robin L., Brian Southwell, and Robert Hornik. “Predicting intentions versus predicting behaviors: domestic violence prevention from a theory of reasoned action perspective.” Health Communication 14, no. 4 (January 2002): 429–49. https://doi.org/10.1207/s15327027hc1404_2.
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  - Middlestadt, S., M. Grieser, O. Hernández, K. Tubaishat, J. Sanchack, B. Southwell, and R. Schwartz. “Turning minds on and faucets off: Water conservation education in jordanian schools.” Journal of Environmental Education 32, no. 2 (January 1, 2001): 37–45. https://doi.org/10.1080/00958960109599136.
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  - Southwell, B. G. “Health message relevance and disparagement among adolescents.” Communication Research Reports 18, no. 4 (January 1, 2001): 365–74. https://doi.org/10.1080/08824090109384817.
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  - Beeker, C., J. M. Kraft, B. G. Southwell, and C. M. Jorgensen. “Colorectal cancer screening in older men and women: qualitative research findings and implications for intervention.” Journal of Community Health 25, no. 3 (June 2000): 263–78. https://doi.org/10.1023/a:1005104406934.
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  - Southwell, B. G. “Audience construction and AIDS education efforts: Exploring communication assumptions of public health interventions.” Critical Public Health 10, no. 3 (January 1, 2000): 313–19. https://doi.org/10.1080/713658253.
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- Book Sections
  - Southwell, B. “Promoting popular understanding of science and health through social networks.” In The Oxford Handbook of the Science of Science Communication, 223–31, 2017. https://doi.org/10.1093/oxfordhb/9780190497620.013.25.
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  - Southwell, B. G., and B. J. Kelly. “Communication of Surveillance Findings.” In Concepts and Methods in Infectious Disease Surveillance, 9780470659397:231–42, 2014. https://doi.org/10.1002/9781118928646.ch21.
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  - Thompson, T. L., L. P. Cusella, and B. G. Southwell. “Method matters.” In Research Methods in Health Communication: Principles and Application, 3–17, 2014.
  - Southwell, B. G., B. J. Reynolds, and K. Fowlie. “Communication in infectious disease surveillance: PART 1: Communication, mass media relations, and infectious disease surveillance.” In Infectious Disease Surveillance: Second Edition, 607–17, 2013. https://doi.org/10.1002/9781118543504.ch49.
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  - Southwell, B. G. “Communication of Information About Surveillance: Part 1: Media Communication of Information about Infectious Disease Surveillance and Outbreaks.” In Infectious Disease Surveillance: First Edition, 419–31, 2008. https://doi.org/10.1002/9780470692097.ch32.
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- Conference Papers
  - Kelley, Dannielle, Seth M. Noar, Bobi Ivanov, Francesca R Dillman Carpentier, Brian G. Southwell, and Maria Comello. “COUNTERING INDOOR TANNING ARGUMENTS: AN EXPERIMENT USING SKIN CANCER PREVENTION MESSAGES.” In Annals of Behavioral Medicine, 52:S477–S477. OXFORD UNIV PRESS INC, 2018.
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  - Morgan, Jennifer C., Brian G. Southwell, Shelley Golden, Seth M. Noar, Kurt M. Ribisl, and Noel T. Brewer. “MESSAGE CHARACTERISTICS AND DEMOGRAPHIC PREDICTORS OF CONVERSATIONAL TRAJECTORIES ABOUT PICTORIAL CIGARETTE PACK WARNINGS.” In Annals of Behavioral Medicine, 52:S468–S468. OXFORD UNIV PRESS INC, 2018.
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  - Morgan, Jennifer C., Shelley Golden, Seth M. Noar, Kurt M. Ribisl, Brian G. Southwell, Michelle Jeong, Marissa G. Hall, and Noel T. Brewer. “HOW CONVERSATIONS ABOUT PICTORIAL CIGARETTE PACK WARNINGS IMPACT QUIT ATTEMPTS: A MULTIPLE MEDIATIONAL ANALYSIS.” In Annals of Behavioral Medicine, 52:S467–S467. OXFORD UNIV PRESS INC, 2018.
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  - Feldstein, Federico P., Sarah Ray, Susana Peinado, Brittany Zulkiewicz, Brian G. Southwell, and Heather Bair-Brake. “MEDIA COVERAGE OF A CRISIS RESPONSE: EXPLORING EBOLA AND TRAVELER HEALTH.” In Annals of Behavioral Medicine, 51:S532–33. OXFORD UNIV PRESS INC, 2017.
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  - Wojno, Abbey, Heather Joseph, Christine E. Prue, Mihaela Johnson, Peyton Williams, and Brian G. Southwell. “PROVISION OF TECHNOLOGY TO FACILITATE POST-ARRIVAL MONITORING FOR EBOLA AMONG TRAVELERS TO THE US.” In Annals of Behavioral Medicine, 51:S775–76. OXFORD UNIV PRESS INC, 2017.
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  - Hwang, Y., and B. G. Southwell. “Can a personality trait predict talk about science?: Sensation seeking as a science communication targeting variable.” In Science Communication, 29:198–216, 2007. https://doi.org/10.1177/1075547007308599.
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Artistic Works & Non-Print Media
- Radio/television Programs
  - The Measure of Everyday Life. Creator. 2015
- Video Recordings
  - Social Networks and Popular Understanding of Science and Health Sharing Disparities. Creator. 2013
Teaching & Mentoring
Recent Courses
Scholarly, Clinical, & Service Activities
Outreach & Engaged Scholarship
- Bass Connections Team Leader. North Carolina Wildfire Risks and Public Trust. 2020 - 2021 2020 - 2021
- Bass Connections Faculty Team Member. LIT HoMES (Leveraging Individual Transitions into Homeownership to Motivate Energy Savings). August 2014 - May 2015 2014 - 2015

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Global Scholarship

Expertise

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Selected Publications

Books

Academic Articles

Book Sections

Conference Papers

Artistic Works & Non-Print Media

Radio/television Programs

Video Recordings

Recent Courses

Outreach & Engaged Scholarship