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Joey Sherlock

Research Scholar
Sanford School of Public Policy


Joseph Sherlock leads the Government Team at the Center for Advanced Hindsight at Duke University – a team which focuses on using behavioral science to bring innovation into civic society. He is also PhD candidate at the London School of Economics, where he is exploring how behavioral ideas can increase trust in elections and enable pro-environmental behavioral spillovers. His passion is using behavioral science as a vehicle for evidence based and evidence generating innovation.


He has previously been a Principal Behavioural Scientist with HM Revenue and Customs in the heart of the British government, worked at the Behavioural Insights Team in Public Health, and been a Branding Consultant for Clear M&C Saatchi. Joseph has run 50+ RCTs with governments across the world and has a wealth of experience applying behavioral science and human-centered design to difficult behavioral challenges, mostly in the sustainability, democracy, tax, financial decision making and health arenas. Joseph has a First-Class Psychology degree from the University of Bath and holds an MSc in Social Policy from The London School of Economics.

Current Appointments & Affiliations