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Jordan F Etkin

Associate Professor of Business Administration
Fuqua School of Business


Jordan Etkin is an Associate Professor of Marketing at Duke University’s Fuqua School of Business. Jordan’s research centers on consumer motivation, variety, time, and the intersections between them. Her work has appeared in top consumer behavior research outlets, including the Journal of Consumer Research and the Journal of Marketing Research, as well as popular media outlets, such as the New York Times, the Atlantic, and the Huffington Post. Jordan received her Ph.D. in Marketing from the University of Maryland. She teaches Marketing Intelligence to Masters of Management Studies and MBA students at Fuqua.

Current Appointments & Affiliations

Associate Professor of Business Administration · 2020 - Present Fuqua School of Business

Education, Training & Certifications

University of Maryland, College Park · 2013 Ph.D.
University of Pennsylvania · 2008 B.S.