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John W. Payne

Joseph J. Ruvane, Jr. Distinguished Professor Emeritus
Fuqua School of Business
Box 90120, Durham, NC 27708-0120
Fuqua Sch of Bus, Durham, NC 27708


John W. Payne is the Joseph J. Ruvane Professor Emeritus of Business Administration at the Fuqua School of Business, Duke University. He also had appointments as a Professor of Psychology and Neuroscience and as a Professor of Law at Duke University.

His education includes a B.A. 1969, M.A. 1972, Ph.D. 1973 in Psychology from the University of California, Irvine. He held a position as a postdoctoral fellow in Cognitive Psychology at Carnegie-Mellon University, 1973-74.

Professor Payne’s research deals with how people make decisions, and how decision making might be improved. His particular subfield of interest is decision-making under risk. He has authored or edited four books, including The Adaptive Decision Maker, and more than a 100 additional journal articles and book chapters.

He teaches courses on management and decision making.

Among his honors, Professor Payne has been elected President of the Judgment and Decision Society. He has won the Leo Melamed Prize for scholarship at the University of Chicago, for the most significant research by business school faculty. He was awarded the first JCR award for long-term contribution to consumer research He has been selected as a Fellow, American Psychological Association, 2007, and a Fellow, American Psychological Society, 1995.

Current Appointments & Affiliations

Joseph J. Ruvane, Jr. Distinguished Professor Emeritus · 2019 - Present Fuqua School of Business
Professor Emeritus of Business Administration · 2019 - Present Fuqua School of Business
Faculty Network Member of the Duke Institute for Brain Sciences · 2008 - Present Duke Institute for Brain Sciences, University Institutes and Centers

Education, Training & Certifications

University of California, Irvine · 1973 Ph.D.