Scholars@Duke
Christine Moorman

Christine Moorman

T. Austin Finch, Sr. Distinguished Professor of Business Administration in Fuqua School of Business
Fuqua School of Business
moorman@duke.edu
100 Fuqua Drive, Box 90120, Durham, NC 27708-0120
A308 Fuqua Sch of Bus, Durham, NC 27708

Awards & Honors

H. Paul Root Award

National Marketing Science Institute · 2002

In the News

Published August 25, 2023
How Brand Reputation Affects Employee Pay
Published March 31, 2023
The CMO Survey: Marketing Budgets Return to Near Pre-Covid Levels
Published August 26, 2022
Why Some Firms Beat the Post-IPO Slump
Published March 2, 2022
CMO Survey: Climate Change Is a Blind Spot for Many Companies
Published September 14, 2021
Should Companies Use Their Influence to Unify the U.S.?
Published March 1, 2021
The CMO Survey: Marketers More Optimistic About Economy Now Than Pre-Pandemic
Published June 18, 2020
CMO Survey: Marketers turn to digital, social to retain customers
Published February 26, 2020
Fuqua's CMO Survey Highlights Increased Corporate Investment in Customer Experience
Published September 3, 2019
Should Brands Get Political? A Surprising Answer in the CMO Survey
Published March 5, 2019
The CMO Survey: Marketers Sour on Economy as Growth Slows
Published August 28, 2018
CMO Survey: Marketers Predict More Online Data Use, Less From Third Parties
Published February 20, 2018
Brand Marketers Shy from Taking Political Stances
Published August 29, 2017
Fuqua CMO Survey: Analytics More Influential, But Talent Lacking
Published February 17, 2016
Christine Moorman: Marketers keep spending on social despite lack of results
Published February 16, 2016
Fuqua's CMO Survey: Social Media Measurement Lags Behind Spending
Published August 26, 2015
Fuqua survey: Marketers willing to put more money into mobile ads as strategy evolves
Published August 25, 2015
CMO Survey: Firms Moving to Integrate Social Media Marketing
Published May 21, 2015
Do IPOs thwart innovation? Duke researchers think so
Published May 20, 2015
Fuqua Research: Companies Going Public Are Playing It Safe
Published February 18, 2015
Strong Economic Outlook Spurs Marketing Spending
Published February 18, 2015
Christine Moorman: Strong economic outlook spurs marketing spending
Published February 18, 2015
The CMO Survey: More Spending on Customer Data, Less Clarity on Using It
Published December 17, 2014
Christine Moorman, Becky Ross and Shannon Gorman: 12 tips for integrating social media into your marketing strategy