Devavrat Purohit | Scholars@Duke

Devavrat Purohit
Ford Motor Company Distinguished Professor in Global Marketing

Debu Purohit is the Ford Motor Company Professor of Business Administration at the Fuqua School of Business at Duke University. He also served as an Associate Dean at the Fuqua School and been a professor at the Haas School of Business, University of California, Berkeley.

He received his PhD from the Graduate School of Industrial Administration at Carnegie Mellon University. His research interests are primarily in the marketing of technology products and durable goods. His dissertation, “A Theoretical and Empirical Analysis of Product Obsolescence,” won the Best Dissertation Award given by the American Marketing Association. He has also won the John Little Award for the best paper from the Institute for Operations Research and Management Science. His research appears in journals such as Management Science, Marketing Science, Journal of Consumer Research, and Journal of Marketing Research. He is an Associate Editor of Management Science and of Quantitative Marketing and Economics, and is on the editorial boards of Marketing Science, International Journal of Research in Marketing, and Journal of Interactive Marketing.

In terms of teaching, he has won many teaching awards including the Daimler-Chrysler Award for Innovation and Excellence in Teaching in the fulltime MBA program as well as in Duke’s Executive MBA programs. He currently teaches a course on the Marketing of Innovations. He is also involved in executive education and has worked closely with companies such as ABB, Bayer, Daewoo, Ericsson, Ford, IBM, Kimberly Clark, Johns Manville, Lenovo, Microsoft, Parkson, Progress Energy, Rank, Red Hat, Siemens, and Stryker in developing marketing strategies.

Current Appointments & Affiliations

Ford Motor Company Distinguished Professor in Global Marketing, Fuqua School of Business, Duke University 2013
Professor of Business Administration, Fuqua School of Business, Duke University 2001
Senior Associate Dean for Faculty Affairs, Fuqua School of Business, Duke University 2022
Faculty Network Member of The Energy Initiative, Nicholas Institute-Energy Initiative, Initiatives 2012

Contact Information

A339 Fuqua Sch of Bus, Durham, NC 27708
Box 90120, Durham, NC 27708-0120
purohit@duke.edu (919) 660-8092
Fuqua Faculty Profile

Background
Education, Training, & Certifications
- Ph.D., Carnegie Mellon University 1988
- M.S., Carnegie Mellon University 1986
- B.A., Muskingum College 1983
Previous Appointments & Affiliations
- Bob J. White Distinguished Professor of Business Administration, Fuqua School of Business, Duke University 2011 - 2013
- Associate Dean for the Cross Continent MBA Program, Fuqua School of Business, Duke University 2001 - 2002
- Associate Professor of Business Administration, Fuqua School of Business, Duke University 1998 - 2001
- Associate Professor, Fuqua School of Business, Duke University 1992 - 1995
- Assistant Professor, Fuqua School of Business, Duke University 1988 - 1992
Recognition
In the News
- JUN 27, 2017
  
  The Game-Changing iPhone: Past, Present and Future
- JUN 27, 2017 Fuqua School of Business
  
  The Game-Changing iPhone: Past, Present and Future
- OCT 22, 2015 Duke Today
  
  Fuqua Professor on How the Sharing Economy is Changing Business
Expertise
Global Scholarship
- Expertise
  - India (Country)
Publications & Artistic Works
Selected Publications
- Academic Articles
  - Desai, P. S., D. Purohit, and B. Zhou. “Allowing consumers to bundle themselves: The profitability of family plans.” Marketing Science 37, no. 6 (November 1, 2018): 953–69. https://doi.org/10.1287/mksc.2018.1121.
    Full Text
  - Desai, P. S., D. Purohit, and B. Zhou. “The strategic role of exchange promotions.” Marketing Science 35, no. 1 (January 1, 2016): 93–112. https://doi.org/10.1287/mksc.2015.0955.
    Full Text
  - Cohen-Vernik, D. A., and D. Purohit. “Turn-and-earn incentives with a product line.” Management Science 60, no. 2 (February 1, 2014): 400–414. https://doi.org/10.1287/mnsc.2013.1774.
    Full Text
  - Thomadsen, R., R. Zeithammer, G. Iyer, D. Mayzlin, Y. Orhun, A. Pazgal, D. Purohit, et al. “A reflection on analytical work in marketing: Three points of consensus.” Marketing Letters 23, no. 2 (June 1, 2012): 381–89. https://doi.org/10.1007/s11002-012-9184-3.
    Full Text
  - Hanssens, Dominique M., Debu Purohit, Richard Staelin, Paulo Albuquerque, and Bart J. Bronnenberg. “Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg.” Marketing Science 31, no. 1 (2012): 4–23.
  - Purohit, D., and R. Staelin. “A strategic perspective on durable goods.” Marketing Science 31, no. 1 (January 1, 2012): 27–32. https://doi.org/10.1287/mksc.1110.0694b.
    Full Text
  - Vernik, D. A., D. Purohit, and P. S. Desai. “Music downloads and the flip side of digital rights management.” Marketing Science 30, no. 6 (January 1, 2011): 1011–27. https://doi.org/10.1287/mksc.1110.0668.
    Full Text
  - Desai, P. S., K. Oded, and P. Devavrat. “Forward buying by retailers.” Journal of Marketing Research 47, no. 1 (January 1, 2010): 90–102. https://doi.org/10.1509/jmkr.47.1.90.
    Full Text
  - Samper, A., M. F. Luce, and D. Purohit. “Is it always good to feel in control? Effects of mortality salience and health locus of control on health behaviors.” Advances in Consumer Research 36 (December 1, 2009): 894–95.
  - Brews, P., and D. Purohit. “Strategic Planning in Unstable Environments.” Long Range Planning 40, no. 1 (February 1, 2007): 64–83. https://doi.org/10.1016/j.lrp.2006.12.001.
    Full Text
  - Desai, P. S., O. Koenigsberg, and D. Purohit. “The role of production lead time and demand uncertainty in marketing durable goods.” Management Science 53, no. 1 (January 1, 2007): 150–58. https://doi.org/10.1287/mnsc.1060.0599.
    Full Text
  - Desai, P. S., and D. Purohit. “"Let me talk to my manager": Haggling in a competitive environment.” Marketing Science 23, no. 2 (March 1, 2004). https://doi.org/10.1287/mksc.1040.0045.
    Full Text
  - Desai, Preyas, Oded Koenigsberg, and Devavrat Purohit. “Strategic Decentralization and Channel Coordination.” Quantitative Marketing and Economics 2, no. 1 (March 2004): 5–22. https://doi.org/10.1023/b:qmec.0000017033.09155.12.
    Full Text
  - Purohit, D., and J. Srivastava. “Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework.” Journal of Consumer Psychology 10, no. 3 (January 1, 2001): 123–34. https://doi.org/10.1207/153276601750132696.
    Full Text
  - Desai, P. S., and D. Purohit. “Competition in durable goods markets: The strategic consequences of leasing and selling.” Marketing Science 18, no. 1 (January 1, 1999): 42–58. https://doi.org/10.1287/mksc.18.1.42.
    Full Text
  - Desai, P., and D. Purohit. “Leasing and selling: Optimal marketing strategies for a durable goods firm.” Management Science 44, no. 11 PART 2 (January 1, 1998). https://doi.org/10.1287/mnsc.44.11.s19.
    Full Text
  - Purohit, D. “Dual distribution channels: The competition between rental agencies and dealers.” Marketing Science 16, no. 3 (January 1, 1997): 228–45. https://doi.org/10.1287/mksc.16.3.228.
    Full Text
  - Boulding, W., and D. Purohit. “The price of safety.” Journal of Consumer Research 23, no. 1 (June 1, 1996): 12–25. https://doi.org/10.1086/209463.
    Full Text
  - Purohit, D. “Playing the role of buyer and seller: The mental accounting of trade-ins.” Marketing Letters 6, no. 2 (March 1, 1995): 101–10. https://doi.org/10.1007/BF00994926.
    Full Text
  - Purohit, D. “Marketing Channels and the Durable Goods Monopolist: Renting versus Selling Reconsidered.” Journal of Economics &Amp; Management Strategy 4, no. 1 (January 1, 1995): 69–84. https://doi.org/10.1111/j.1430-9134.1995.00069.x.
    Full Text
  - Purohit, Devavrat. “What Should You Do When Your Competitors Send in the Clones?” Marketing Science 13, no. 4 (November 1994): 392–411. https://doi.org/10.1287/mksc.13.4.392.
    Full Text
  - Purohit, D., and R. Staelin. “Rentals, Sales and Buybacks: Managing Secondary Distribution Channels.” Journal of Marketing Research 31, no. 4 (1994): 325–38.
  - Purohit, Devavrat. “Exploring the Relationship Between the Markets for New and Used Durable Goods: The Case of Automobiles.” Marketing Science 11, no. 2 (May 1992): 154–67. https://doi.org/10.1287/mksc.11.2.154.
    Full Text
  - Levinthal, Daniel A., and Devavrat Purohit. “Durable Goods and Product Obsolescence.” Marketing Science 8, no. 1 (February 1989): 35–56. https://doi.org/10.1287/mksc.8.1.35.
    Full Text
- Book Sections
  - Purohit, D., P. Desai, and B. Zhou. “The Effect of Slotting Allowances.” In Palgrave Encyclopedia of Strategic Management, 2013.
Teaching & Mentoring
Recent Courses
- MARKETNG 802E: Marketing of Innovations 2022
- MARKETNG 802: Marketing of Innovations 2021

Some information on this profile has been compiled automatically from Duke databases and external sources. (Our About page explains how this works.) If you see a problem with the information, please write to Scholars@Duke and let us know. We will reply promptly.

Education, Training, & Certifications

Previous Appointments & Affiliations

In the News

Global Scholarship

Expertise

Selected Publications

Academic Articles

Book Sections

Recent Courses