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Devavrat Purohit

Ford Motor Company Distinguished Professor in Global Marketing
Fuqua School of Business
Box 90120, Durham, NC 27708-0120
A339 Fuqua Sch of Bus, Durham, NC 27708

Overview


Debu Purohit is Deputy Dean and the Ford Motor Company Professor of Business Administration at the Fuqua School of Business at Duke University. He has also served as Senior Associate Dean of Faculty Affairs and as Associate Dean at the Fuqua School and has been a professor at the Haas School of Business, University of California, Berkeley.

He received his PhD from the Graduate School of Industrial Administration at Carnegie Mellon University. His research interests are primarily in the marketing of technology products and durable goods. His dissertation, “A Theoretical and Empirical Analysis of Product Obsolescence,” won the Best Dissertation Award given by the American Marketing Association. He has also won the John Little Award for the best paper from the Institute for Operations Research and Management Science. His research appears in journals such as Management Science, Marketing Science, Journal of Consumer Research, and Journal of Marketing Research. He is an Associate Editor of Management Science and of Quantitative Marketing and Economics, and is on the editorial boards of Marketing Science, International Journal of Research in Marketing, and Journal of Interactive Marketing.

In terms of teaching, he has won many teaching awards including the Daimler-Chrysler Award for Innovation and Excellence in Teaching in the fulltime MBA program as well as in Duke’s Executive MBA programs. He currently teaches a course on the Marketing of Innovations. He is also involved in executive education and has worked closely with companies such as ABB, Bayer, Daewoo, Ericsson, Ford, IBM, Kimberly Clark, Johns Manville, Lenovo, Microsoft, Parkson, Progress Energy, Rank, Red Hat, Siemens, and Stryker in developing marketing strategies.

Current Appointments & Affiliations


Ford Motor Company Distinguished Professor in Global Marketing · 2013 - Present Fuqua School of Business
Professor of Business Administration · 2001 - Present Fuqua School of Business
Deputy Dean · 2023 - Present Fuqua School of Business

In the News


Published June 27, 2017
The Game-Changing iPhone: Past, Present and Future
Published June 27, 2017
The Game-Changing iPhone: Past, Present and Future
Published October 22, 2015
Fuqua Professor on How the Sharing Economy is Changing Business

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Recent Publications


Allowing consumers to bundle themselves: The profitability of family plans

Journal Article Marketing Science · November 1, 2018 Telecommunications service is an important and growing market, with worldwide revenue exceeding $2.2 trillion in 2016. In the U.S. market, the total number of mobile wireless connections has grown from 279.6 million in 2008 to 396 million in 2016. All the ... Full text Cite

The strategic role of exchange promotions

Journal Article Marketing Science · January 1, 2016 An exchange promotion allows consumers to turn in an old good and receive a discount toward the purchase of a new product. The old good that is turned in can either be within the same category as the new good or it may be in a different category. For examp ... Full text Cite

Turn-and-earn incentives with a product line

Journal Article Management Science · February 1, 2014 When manufacturers do not have sufficient capacity to meet demand and cannot increase prices, they have to determine other methods to allocate goods among retailers. A common allocation mechanism is based on a retailer's sales history: a retailer that has ... Full text Cite
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Education, Training & Certifications


Carnegie Mellon University · 1988 Ph.D.