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Robert P Swinney

Professor of Business Administration
Fuqua School of Business

Selected Publications


Sustainability Implications of Supply Chain Responsiveness

Journal Article Manufacturing and Service Operations Management · November 1, 2023 Problem definition: A critical decision made by firms is whether to adopt a responsive supply chain (prioritizing speed) or an efficient supply chain (prioritizing cost). We consider the environmental implications of this choice, distinguishing between res ... Full text Cite

Designing rewards-based crowdfunding campaigns for strategic (but distracted) contributors

Journal Article Naval Research Logistics · February 1, 2023 In rewards-based crowdfunding, entrepreneurs solicit donations from a large number of individual contributors. If total donations exceed a prespecified funding target, the entrepreneur distributes nonmonetary rewards to contributors; otherwise, their donat ... Full text Cite

Managing Relationships Between Restaurants and Food Delivery Platforms: Conflict, Contracts, and Coordination

Journal Article Management Science · February 1, 2023 Restaurant delivery platforms collect customer orders via the Internet, transmit them to restaurants, and deliver the orders to customers. They provide value to restaurants by expanding their markets, but critics claim they destroy restaurant profits by ta ... Full text Cite

Managing Social Responsibility in Multitier Supply Chains

Journal Article Manufacturing and Service Operations Management · November 1, 2022 Problem definition: We study the management of social responsibility in a three-tier supply chain with a tier 2 supplier selling to a tier 1 supplier, in turn selling to a tier 0 buyer. The tier 2 supplier may violate social and environmental standards, re ... Full text Cite

Intertemporal Content Variation with Customer Learning

Journal Article Manufacturing and Service Operations Management · May 1, 2022 Problem definition: We analyze a firm that sells repeatedly to a customer population over multiple periods. Although this setting has been studied extensively in the context of dynamic pricing—selling the same product in each period at a varying price—we c ... Full text Cite

Inventory integration with rational consumers

Journal Article Operations Research · July 1, 2021 We study the value of inventory integration (or pooling) for a firm selling a seasonal good over two periods: in the first period the firm charges a high price, and in the second period the firm charges a low price to clear remaining inventory. Consumers a ... Full text Cite

Signaling to the crowd: Private quality information and rewards-based crowdfunding

Journal Article Manufacturing and Service Operations Management · January 1, 2021 Problem definition: We consider an entrepreneur designing a fixed funding rewards-based crowdfunding campaign for an innovative product. Product quality is known to the entrepreneur but unknown to some backers. We study how the entrepreneur can signal qual ... Full text Cite

Becoming strategic: Endogenous consumer time preferences and multiperiod pricing

Journal Article Operations Research · July 1, 2020 Pricing over multiple periods under forward-looking, strategic consumer purchasing behavior has received significant recent research attention; however, whether consumers actually benefit from this behavior and would voluntarily choose to be strategic has ... Full text Cite

Product quality in a distribution channel with inventory risk

Journal Article Marketing Science · September 1, 2017 Inmany industries, product design andmanufacturing lead times are sufficiently long that both the quality level of a product and the amount of inventory produced must be determined before a firm knows what the actual demand will be. In this paper, we condu ... Full text Cite

Disruption risk and optimal sourcing in multitier supply networks

Journal Article Management Science · August 1, 2017 We study sourcing in a supply chain with three levels: a manufacturer, tier 1 suppliers, and tier 2 suppliers prone to disruption from, e.g., natural disasters such as earthquakes or floods. The manufacturer may not directly dictate which tier 2 suppliers ... Full text Cite

Responsible Sourcing in Supply Chains

Journal Article Management Science · September 1, 2016 Link to item Cite

Selling to strategic consumers when product value is uncertain: The value of matching supply and demand

Journal Article Management Science · October 1, 2011 We address the value of quick response production practices when selling to a forward-looking consumer population with uncertain, heterogeneous valuations for a product. Consumers have the option of purchasing the product early, before its value has been l ... Full text Cite

The value of fast fashion: Quick response, enhanced design, and strategic consumer behavior

Journal Article Management Science · April 1, 2011 A fast fashion system combines quick response production capabilities with enhanced product design capabilities to both design "hot" products that capture the latest consumer trends and exploit minimal production lead times to match supply with uncertain d ... Full text Cite

Capacity investment timing by start-ups and established firms in new markets

Journal Article Management Science · April 1, 2011 We analyze the competitive capacity investment timing decisions of both established firms and start-ups entering new markets, which have a high degree of demand uncertainty. Firms may invest in capacity early (when uncertainty is high) or late (when uncert ... Full text Cite

Purchasing, pricing, and quick response in the presence of strategic consumers

Journal Article Management Science · March 1, 2009 We consider a retailer that sells a product with uncertain demand over a finite selling season. The retailer sets an initial stocking quantity and, at some predetermined point in the season, optimally marks down remaining inventory. We modify this classic ... Full text Cite

The impact of strategic consumer behavior on the value of operational flexibility

Chapter · January 1, 2009 Increasingly sophisticated consumers have learned to anticipate future price reductions and forego purchasing products until such markdowns occur. Such forward-looking or strategic behavior on the part of consumers can have a significant impact on retail m ... Full text Cite

Long-term contracts under the threat of supplier default

Journal Article Manufacturing and Service Operations Management · January 1, 2009 Contracting with suppliers prone to default is an increasingly common problem in some industries, particularly automotive manufacturing. We model this phenomenon as a two-period contracting game with two identical suppliers, a single buyer, deterministic d ... Full text Cite