Wilfred Amaldoss

Thomas A. Finch Jr. Distinguished Professor of Business Administration, in the Fuqua School of Business

Fuqua School of Business

wilfred.amaldoss@duke.edu

Box 90120, Durham, NC 27708-0120

A337 Fuqua Sch of Bus, Durham, NC 27708

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Published April 24, 2025

How the Ease of Finding Cheaper Amazon Brands Ultimately Hurts Consumers