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Yuji K. Winet CV

Assistant Professor of Business Administration
Fuqua School of Business
100 Fuqua Drive, P.O. Box 90120, Durham, NC 27708
100 Fuqua Drive, P.O. Box 90120, Durham, NC 27708
CV

Selected Publications


Ending on a familiar note: Perceived endings motivate repeat consumption.

Journal Article Journal of personality and social psychology · April 2023 People fill their free time by choosing between hedonic activities that are new and exciting (e.g., exploring a buzzed-about restaurant) versus old and familiar (e.g., revisiting the same old spot). The dominant psychological assumption is that people will ... Full text Cite

Pivotal voting: The opportunity to tip group decisions skews juries and other voting outcomes.

Journal Article Proceedings of the National Academy of Sciences of the United States of America · August 2022 Many important social and policy decisions are made by small groups of people (e.g., juries, college admissions officers, or corporate boards) with the hope that a collective process will yield better and fairer decisions. In many instances, it is possible ... Full text Cite

Social exploration: When people deviate from options explored by others.

Journal Article Journal of personality and social psychology · March 2022 People often face choices between known options and unknown ones. Our research documents a social-exploration effect: People are more likely to explore unknown options when they learn about known options from other people's experiences. Across four studies ... Full text Cite