Edell, J. A., & Rose, J. (2004). Thinking about Relationship Theory. In D. Peppers & M. Rogers (Eds.), Managing Customer Relationships:  A Strategic Framework (pp. 38–50). Hoboken, NJ: Wiley.

Edell, J. A., and J. Rose. “Thinking about Relationship Theory.” In Managing Customer Relationships:  A Strategic Framework, edited by D. Peppers and M. Rogers, 38–50. Hoboken, NJ: Wiley, 2004.

Edell JA, Rose J. Thinking about Relationship Theory. In: Peppers D, Rogers M, editors. Managing Customer Relationships:  A Strategic Framework. Hoboken, NJ: Wiley; 2004. p. 38–50.

Edell, J. A., and J. Rose. “Thinking about Relationship Theory.” Managing Customer Relationships:  A Strategic Framework, edited by D. Peppers and M. Rogers, Wiley, 2004, pp. 38–50.

Edell JA, Rose J. Thinking about Relationship Theory. In: Peppers D, Rogers M, editors. Managing Customer Relationships:  A Strategic Framework. Hoboken, NJ: Wiley; 2004. p. 38–50.