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Advertising and Building Stronger Brands

The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity

Publication ,  Chapter
Edell, JA; Moore, M
1993

Duke Scholars

Publication Date

1993

Publisher

Lawrence Erlbaum Associates
 

Citation

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Edell, J. A., & Moore, M. (1993). The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity. In D. Aaker & A. L. Biel (Eds.), Advertising and Building Stronger Brands. Lawrence Erlbaum Associates.
Edell, J. A., and M. Moore. “The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity.” In Advertising and Building Stronger Brands, edited by D. Aaker and A. L. Biel. Lawrence Erlbaum Associates, 1993.
Edell JA, Moore M. The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity. In: Aaker D, Biel AL, editors. Advertising and Building Stronger Brands. Lawrence Erlbaum Associates; 1993.
Edell, J. A., and M. Moore. “The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity.” Advertising and Building Stronger Brands, edited by D. Aaker and A. L. Biel, Lawrence Erlbaum Associates, 1993.
Edell JA, Moore M. The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity. In: Aaker D, Biel AL, editors. Advertising and Building Stronger Brands. Lawrence Erlbaum Associates; 1993.

Publication Date

1993

Publisher

Lawrence Erlbaum Associates