Research Frontiers in Marketing: Dialogues and Directions
Information Processing Approach to Cognitive Response
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, Chapter
Edell, JA; Mitchell, A
1978
Duke Scholars
Publication Date
1978
Start / End Page
178 / 183
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Edell, J. A., & Mitchell, A. (1978). Information Processing Approach to Cognitive Response. In S. Jain (Ed.), Research Frontiers in Marketing: Dialogues and Directions (pp. 178–183).
Edell, J. A., and A. Mitchell. “Information Processing Approach to Cognitive Response.” In Research Frontiers in Marketing: Dialogues and Directions, edited by S. Jain, 178–83, 1978.
Edell JA, Mitchell A. Information Processing Approach to Cognitive Response. In: Jain S, editor. Research Frontiers in Marketing: Dialogues and Directions. 1978. p. 178–83.
Edell, J. A., and A. Mitchell. “Information Processing Approach to Cognitive Response.” Research Frontiers in Marketing: Dialogues and Directions, edited by S. Jain, 1978, pp. 178–83.
Edell JA, Mitchell A. Information Processing Approach to Cognitive Response. In: Jain S, editor. Research Frontiers in Marketing: Dialogues and Directions. 1978. p. 178–183.
Publication Date
1978
Start / End Page
178 / 183