Moorman, C. (1987). Marketing as Technique: The Influence of Marketing on the Meanings of Consumption. In R. Bagozzi, N. Dholakia, & A. Firat (Eds.), Philosophical and Radical Thought in Marketing, (pp. 71–89). Lexington, MA: DC Heath & Co.

Moorman, C. “Marketing as Technique: The Influence of Marketing on the Meanings of Consumption.” In Philosophical and Radical Thought in Marketing, edited by R. Bagozzi, N. Dholakia, and A. Firat, 71–89. Lexington, MA: DC Heath & Co, 1987.

Moorman C. Marketing as Technique: The Influence of Marketing on the Meanings of Consumption. In: Bagozzi R, Dholakia N, Firat A, editors. Philosophical and Radical Thought in Marketing,. Lexington, MA: DC Heath & Co; 1987. p. 71–89.

Moorman, C. “Marketing as Technique: The Influence of Marketing on the Meanings of Consumption.” Philosophical and Radical Thought in Marketing, edited by R. Bagozzi et al., DC Heath & Co, 1987, pp. 71–89.

Moorman C. Marketing as Technique: The Influence of Marketing on the Meanings of Consumption. In: Bagozzi R, Dholakia N, Firat A, editors. Philosophical and Radical Thought in Marketing,. Lexington, MA: DC Heath & Co; 1987. p. 71–89.