Mela, C. F., & Urbany, J. (1996). Special Session: Inferences About Pricing and Promotion. In K. Corfman & J. Lynch (Eds.), Advances in Consumer Research (pp. 78–79). Provo: Association for Consumer Research.

Mela, C. F., and J. Urbany. “Special Session: Inferences About Pricing and Promotion.” In Advances in Consumer Research, edited by K. Corfman and J. Lynch, 78–79. Provo: Association for Consumer Research, 1996.

Mela CF, Urbany J. Special Session: Inferences About Pricing and Promotion. In: Corfman K, Lynch J, editors. Advances in Consumer Research. Provo: Association for Consumer Research; 1996. p. 78–9.

Mela, C. F., and J. Urbany. “Special Session: Inferences About Pricing and Promotion.” Advances in Consumer Research, edited by K. Corfman and J. Lynch, Association for Consumer Research, 1996, pp. 78–79.

Mela CF, Urbany J. Special Session: Inferences About Pricing and Promotion. In: Corfman K, Lynch J, editors. Advances in Consumer Research. Provo: Association for Consumer Research; 1996. p. 78–79.