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Do Firms Endowed with Greater Strategic Capability Earn Higher Profits?

Publication ,  Journal Article
Zhou, B; Mela, CF; Amaldoss, W
Published in: Journal of Marketing Research
June 1, 2015

Duke Scholars

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Published In

Journal of Marketing Research

DOI

EISSN

1547-7193

ISSN

0022-2437

Publication Date

June 1, 2015

Volume

52

Issue

3

Start / End Page

325 / 336

Publisher

AMER MARKETING ASSOC

Related Subject Headings

  • Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Zhou, B., Mela, C. F., & Amaldoss, W. (2015). Do Firms Endowed with Greater Strategic Capability Earn Higher Profits? Journal of Marketing Research, 52(3), 325–336. https://doi.org/10.1509/jmr.13.0616
Zhou, Bo, Carl F. Mela, and Wilfred Amaldoss. “Do Firms Endowed with Greater Strategic Capability Earn Higher Profits?Journal of Marketing Research 52, no. 3 (June 1, 2015): 325–36. https://doi.org/10.1509/jmr.13.0616.
Zhou B, Mela CF, Amaldoss W. Do Firms Endowed with Greater Strategic Capability Earn Higher Profits? Journal of Marketing Research. 2015 Jun 1;52(3):325–36.
Zhou, Bo, et al. “Do Firms Endowed with Greater Strategic Capability Earn Higher Profits?Journal of Marketing Research, vol. 52, no. 3, AMER MARKETING ASSOC, June 2015, pp. 325–36. Wos, doi:10.1509/jmr.13.0616.
Zhou B, Mela CF, Amaldoss W. Do Firms Endowed with Greater Strategic Capability Earn Higher Profits? Journal of Marketing Research. AMER MARKETING ASSOC; 2015 Jun 1;52(3):325–336.

Published In

Journal of Marketing Research

DOI

EISSN

1547-7193

ISSN

0022-2437

Publication Date

June 1, 2015

Volume

52

Issue

3

Start / End Page

325 / 336

Publisher

AMER MARKETING ASSOC

Related Subject Headings

  • Marketing
  • 1505 Marketing