Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
Publication
, Journal Article
Belloni, A; Lovett, MJ; Boulding, WF; Staelin, R
July 1, 2010
Duke Scholars
Publication Date
July 1, 2010
Citation
APA
Chicago
ICMJE
MLA
NLM
Belloni, A., Lovett, M. J., Boulding, W. F., & Staelin, R. (2010). Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers.
Belloni, Alexandre, Mitchell J. Lovett, William F. Boulding, and Richard Staelin. “Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers,” July 1, 2010.
Belloni A, Lovett MJ, Boulding WF, Staelin R. Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers. 2010 Jul 1;
Belloni, Alexandre, et al. Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers. July 2010.
Belloni A, Lovett MJ, Boulding WF, Staelin R. Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers. 2010 Jul 1;
Publication Date
July 1, 2010