A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?
Publication
, Journal Article
Boulding, W; Kirmani, A
Published in: Journal of Consumer Research
June 1993
Duke Scholars
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Published In
Journal of Consumer Research
DOI
EISSN
1537-5277
ISSN
0093-5301
Publication Date
June 1993
Volume
20
Issue
1
Start / End Page
111 / 111
Publisher
Oxford University Press (OUP)
Related Subject Headings
- Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing
Citation
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Boulding, W., & Kirmani, A. (1993). A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? Journal of Consumer Research, 20(1), 111–111. https://doi.org/10.1086/209337
Boulding, William, and Amna Kirmani. “A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?” Journal of Consumer Research 20, no. 1 (June 1993): 111–111. https://doi.org/10.1086/209337.
Boulding W, Kirmani A. A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? Journal of Consumer Research. 1993 Jun;20(1):111–111.
Boulding, William, and Amna Kirmani. “A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?” Journal of Consumer Research, vol. 20, no. 1, Oxford University Press (OUP), June 1993, pp. 111–111. Crossref, doi:10.1086/209337.
Boulding W, Kirmani A. A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? Journal of Consumer Research. Oxford University Press (OUP); 1993 Jun;20(1):111–111.
Published In
Journal of Consumer Research
DOI
EISSN
1537-5277
ISSN
0093-5301
Publication Date
June 1993
Volume
20
Issue
1
Start / End Page
111 / 111
Publisher
Oxford University Press (OUP)
Related Subject Headings
- Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing