Relating Brand and Customer Perspectives on Marketing Management
Publication
, Journal Article
Edell, JA; Ambler, T; Bhattacharya, C; Keller, KL
Published in: Journal of Service Research
2002
Duke Scholars
Published In
Journal of Service Research
ISSN
1552-7379
Publication Date
2002
Volume
5
Issue
1
Start / End Page
13 / 25
Publisher
SAGE Publications (UK and US)
Related Subject Headings
- Marketing
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 3504 Commercial services
- 1505 Marketing
- 1504 Commercial Services
Citation
APA
Chicago
ICMJE
MLA
NLM
Edell, J. A., Ambler, T., Bhattacharya, C., & Keller, K. L. (2002). Relating Brand and Customer Perspectives on Marketing Management. Journal of Service Research, 5(1), 13–25.
Edell, J. A., T. Ambler, C. Bhattacharya, and K. L. Keller. “Relating Brand and Customer Perspectives on Marketing Management.” Journal of Service Research 5, no. 1 (2002): 13–25.
Edell JA, Ambler T, Bhattacharya C, Keller KL. Relating Brand and Customer Perspectives on Marketing Management. Journal of Service Research. 2002;5(1):13–25.
Edell, J. A., et al. “Relating Brand and Customer Perspectives on Marketing Management.” Journal of Service Research, vol. 5, no. 1, SAGE Publications (UK and US), 2002, pp. 13–25.
Edell JA, Ambler T, Bhattacharya C, Keller KL. Relating Brand and Customer Perspectives on Marketing Management. Journal of Service Research. SAGE Publications (UK and US); 2002;5(1):13–25.
Published In
Journal of Service Research
ISSN
1552-7379
Publication Date
2002
Volume
5
Issue
1
Start / End Page
13 / 25
Publisher
SAGE Publications (UK and US)
Related Subject Headings
- Marketing
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 3504 Commercial services
- 1505 Marketing
- 1504 Commercial Services