Emotion in Advertising Theoretical and Practical Explorations
When Are Feelings Generated? Assessing the Presence and Reliability of Feelings Generated in Pretests
Publication
, Chapter
Edell, JA; Goodstein, R; Moore, MC
January 1, 1990
This volume explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical contributions representing a broad spectrum of approaches and techniques.
Duke Scholars
Publication Date
January 1, 1990
Publisher
Praeger Pub Text
Citation
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Edell, J. A., Goodstein, R., & Moore, M. C. (1990). When Are Feelings Generated? Assessing the Presence and Reliability of Feelings Generated in Pretests. In Emotion in Advertising Theoretical and Practical Explorations. Praeger Pub Text.
Edell, J. A., R. Goodstein, and M. C. Moore. “When Are Feelings Generated? Assessing the Presence and Reliability of Feelings Generated in Pretests.” In Emotion in Advertising Theoretical and Practical Explorations. Praeger Pub Text, 1990.
Edell JA, Goodstein R, Moore MC. When Are Feelings Generated? Assessing the Presence and Reliability of Feelings Generated in Pretests. In: Emotion in Advertising Theoretical and Practical Explorations. Praeger Pub Text; 1990.
Edell, J. A., et al. “When Are Feelings Generated? Assessing the Presence and Reliability of Feelings Generated in Pretests.” Emotion in Advertising Theoretical and Practical Explorations, Praeger Pub Text, 1990.
Edell JA, Goodstein R, Moore MC. When Are Feelings Generated? Assessing the Presence and Reliability of Feelings Generated in Pretests. Emotion in Advertising Theoretical and Practical Explorations. Praeger Pub Text; 1990.
Publication Date
January 1, 1990
Publisher
Praeger Pub Text