Emotion in Advertising Theoretical and Practical Explorations
Affect and Attitudes in Advertising: The Impact of Brand Name and Product Class Placement
Publication
, Chapter
Edell, JA; Anderson, HH
January 1, 1990
This volume explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical contributions representing a broad spectrum of approaches and techniques.
Duke Scholars
Publication Date
January 1, 1990
Publisher
Praeger Pub Text
Citation
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ICMJE
MLA
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Edell, J. A., & Anderson, H. H. (1990). Affect and Attitudes in Advertising: The Impact of Brand Name and Product Class Placement. In Emotion in Advertising Theoretical and Practical Explorations. Praeger Pub Text.
Edell, J. A., and H. H. Anderson. “Affect and Attitudes in Advertising: The Impact of Brand Name and Product Class Placement.” In Emotion in Advertising Theoretical and Practical Explorations. Praeger Pub Text, 1990.
Edell JA, Anderson HH. Affect and Attitudes in Advertising: The Impact of Brand Name and Product Class Placement. In: Emotion in Advertising Theoretical and Practical Explorations. Praeger Pub Text; 1990.
Edell, J. A., and H. H. Anderson. “Affect and Attitudes in Advertising: The Impact of Brand Name and Product Class Placement.” Emotion in Advertising Theoretical and Practical Explorations, Praeger Pub Text, 1990.
Edell JA, Anderson HH. Affect and Attitudes in Advertising: The Impact of Brand Name and Product Class Placement. Emotion in Advertising Theoretical and Practical Explorations. Praeger Pub Text; 1990.
Publication Date
January 1, 1990
Publisher
Praeger Pub Text