The Information Processing of Coordinated Media Campaigns
Publication
, Journal Article
Edell, JA; Keller, KL
Published in: Journal of Marketing Research
1989
Duke Scholars
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1989
Volume
26
Issue
2
Start / End Page
149 / 163
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Edell, J. A., & Keller, K. L. (1989). The Information Processing of Coordinated Media Campaigns. Journal of Marketing Research, 26(2), 149–163.
Edell, J. A., and K. L. Keller. “The Information Processing of Coordinated Media Campaigns.” Journal of Marketing Research 26, no. 2 (1989): 149–63.
Edell JA, Keller KL. The Information Processing of Coordinated Media Campaigns. Journal of Marketing Research. 1989;26(2):149–63.
Edell, J. A., and K. L. Keller. “The Information Processing of Coordinated Media Campaigns.” Journal of Marketing Research, vol. 26, no. 2, American Marketing Association, 1989, pp. 149–63.
Edell JA, Keller KL. The Information Processing of Coordinated Media Campaigns. Journal of Marketing Research. American Marketing Association; 1989;26(2):149–163.
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1989
Volume
26
Issue
2
Start / End Page
149 / 163
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing