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The Impact of Feelings on Ad-Based Affect and Cognition

Publication ,  Journal Article
Edell, JA; Burke, MC
Published in: Journal of Marketing Research
1989

Duke Scholars

Published In

Journal of Marketing Research

ISSN

1547-7193

Publication Date

1989

Volume

26

Issue

1

Start / End Page

69 / 83

Publisher

American Marketing Association

Related Subject Headings

  • Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Edell, J. A., & Burke, M. C. (1989). The Impact of Feelings on Ad-Based Affect and Cognition. Journal of Marketing Research, 26(1), 69–83.
Edell, J. A., and M. C. Burke. “The Impact of Feelings on Ad-Based Affect and Cognition.” Journal of Marketing Research 26, no. 1 (1989): 69–83.
Edell JA, Burke MC. The Impact of Feelings on Ad-Based Affect and Cognition. Journal of Marketing Research. 1989;26(1):69–83.
Edell, J. A., and M. C. Burke. “The Impact of Feelings on Ad-Based Affect and Cognition.” Journal of Marketing Research, vol. 26, no. 1, American Marketing Association, 1989, pp. 69–83.
Edell JA, Burke MC. The Impact of Feelings on Ad-Based Affect and Cognition. Journal of Marketing Research. American Marketing Association; 1989;26(1):69–83.

Published In

Journal of Marketing Research

ISSN

1547-7193

Publication Date

1989

Volume

26

Issue

1

Start / End Page

69 / 83

Publisher

American Marketing Association

Related Subject Headings

  • Marketing
  • 1505 Marketing