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Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach

Publication ,  Journal Article
Ahn, D-Y; Duan, JA; Mela, CF
Published in: MARKETING SCIENCE
March 1, 2016
Published version (DOI) Link to item

Duke Scholars

Carl Frederick Mela
Author Carl Frederick Mela Fuqua School of Business

Published In

MARKETING SCIENCE

DOI

10.1287/mksc.2015.0937

EISSN

1526-548X

ISSN

0732-2399

Publication Date

March 1, 2016

Volume

35

Issue

2

Start / End Page

284 / 303

Publisher

INFORMS

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Ahn, D.-Y., Duan, J. A., & Mela, C. F. (2016). Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach. MARKETING SCIENCE, 35(2), 284–303. https://doi.org/10.1287/mksc.2015.0937
Ahn, Dae-Yong, Jason A. Duan, and Carl F. Mela. “Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach.” MARKETING SCIENCE 35, no. 2 (March 1, 2016): 284–303. https://doi.org/10.1287/mksc.2015.0937.
Ahn D-Y, Duan JA, Mela CF. Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach. MARKETING SCIENCE. 2016 Mar 1;35(2):284–303.
Ahn, Dae-Yong, et al. “Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach.” MARKETING SCIENCE, vol. 35, no. 2, INFORMS, Mar. 2016, pp. 284–303. Wos, doi:10.1287/mksc.2015.0937.
Ahn D-Y, Duan JA, Mela CF. Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach. MARKETING SCIENCE. INFORMS; 2016 Mar 1;35(2):284–303.

Published In

MARKETING SCIENCE

DOI

10.1287/mksc.2015.0937

EISSN

1526-548X

ISSN

0732-2399

Publication Date

March 1, 2016

Volume

35

Issue

2

Start / End Page

284 / 303

Publisher

INFORMS

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing