Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads
Publication
, Journal Article
Moorman, C; MacInnis, DJ; Jaworski, B
Published in: Journal of Marketing
1991
Duke Scholars
Published In
Journal of Marketing
ISSN
1547-7185
Publication Date
1991
Volume
55
Start / End Page
32 / 53
Related Subject Headings
- Marketing
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Moorman, C., MacInnis, D. J., & Jaworski, B. (1991). Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads. Journal of Marketing, 55, 32–53.
Moorman, C., D. J. MacInnis, and B. Jaworski. “Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads.” Journal of Marketing 55 (1991): 32–53.
Moorman C, MacInnis DJ, Jaworski B. Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads. Journal of Marketing. 1991;55:32–53.
Moorman, C., et al. “Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads.” Journal of Marketing, vol. 55, 1991, pp. 32–53.
Moorman C, MacInnis DJ, Jaworski B. Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads. Journal of Marketing. 1991;55:32–53.
Published In
Journal of Marketing
ISSN
1547-7185
Publication Date
1991
Volume
55
Start / End Page
32 / 53
Related Subject Headings
- Marketing
- 1506 Tourism
- 1505 Marketing