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Managing Media Firms and Industries: What's So Special About Media Management?

The audience as product, consumer, and producer in the contemporary media marketplace

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Napoli, PM
August 20, 2015

Duke Scholars

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Publication Date

August 20, 2015

Start / End Page

261 / 275
 

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Napoli, P. M. (2015). The audience as product, consumer, and producer in the contemporary media marketplace. In Managing Media Firms and Industries: What’s So Special About Media Management? (pp. 261–275). https://doi.org/10.1007/978-3-319-08515-9_15
Napoli, P. M. “The audience as product, consumer, and producer in the contemporary media marketplace.” In Managing Media Firms and Industries: What’s So Special About Media Management?, 261–75, 2015. https://doi.org/10.1007/978-3-319-08515-9_15.
Napoli PM. The audience as product, consumer, and producer in the contemporary media marketplace. In: Managing Media Firms and Industries: What’s So Special About Media Management? 2015. p. 261–75.
Napoli, P. M. “The audience as product, consumer, and producer in the contemporary media marketplace.” Managing Media Firms and Industries: What’s So Special About Media Management?, 2015, pp. 261–75. Scopus, doi:10.1007/978-3-319-08515-9_15.
Napoli PM. The audience as product, consumer, and producer in the contemporary media marketplace. Managing Media Firms and Industries: What’s So Special About Media Management? 2015. p. 261–275.

DOI

Publication Date

August 20, 2015

Start / End Page

261 / 275