Either or Both Competition: A 'Two-Sided' Theory of Advertising with Overlapping Viewerships
Publication
, Journal Article
Ambrus, A; Calvano, E; Reisinger, M
Published in: American Economic Journal: Microeconomics
August 2016
Duke Scholars
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Published In
American Economic Journal: Microeconomics
DOI
EISSN
1945-7685
ISSN
1945-7669
Publication Date
August 2016
Volume
8
Issue
3
Start / End Page
189 / 222
Related Subject Headings
- 3803 Economic theory
- 3801 Applied economics
- 3502 Banking, finance and investment
- 14 Economics
Citation
APA
Chicago
ICMJE
MLA
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Ambrus, A., Calvano, E., & Reisinger, M. (2016). Either or Both Competition: A 'Two-Sided' Theory of Advertising with Overlapping Viewerships. American Economic Journal: Microeconomics, 8(3), 189–222. https://doi.org/10.1257/mic.20150019
Ambrus, A., E. Calvano, and M. Reisinger. “Either or Both Competition: A 'Two-Sided' Theory of Advertising with Overlapping Viewerships.” American Economic Journal: Microeconomics 8, no. 3 (August 2016): 189–222. https://doi.org/10.1257/mic.20150019.
Ambrus A, Calvano E, Reisinger M. Either or Both Competition: A 'Two-Sided' Theory of Advertising with Overlapping Viewerships. American Economic Journal: Microeconomics. 2016 Aug;8(3):189–222.
Ambrus, A., et al. “Either or Both Competition: A 'Two-Sided' Theory of Advertising with Overlapping Viewerships.” American Economic Journal: Microeconomics, vol. 8, no. 3, Aug. 2016, pp. 189–222. Manual, doi:10.1257/mic.20150019.
Ambrus A, Calvano E, Reisinger M. Either or Both Competition: A 'Two-Sided' Theory of Advertising with Overlapping Viewerships. American Economic Journal: Microeconomics. 2016 Aug;8(3):189–222.
Published In
American Economic Journal: Microeconomics
DOI
EISSN
1945-7685
ISSN
1945-7669
Publication Date
August 2016
Volume
8
Issue
3
Start / End Page
189 / 222
Related Subject Headings
- 3803 Economic theory
- 3801 Applied economics
- 3502 Banking, finance and investment
- 14 Economics