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Monetizing Online Marketplaces

Publication ,  Journal Article
Choi, H; Mela, CF
Published in: MARKETING SCIENCE
November 1, 2019
Published version (DOI) Link to item

Duke Scholars

Carl Frederick Mela
Author Carl Frederick Mela Fuqua School of Business

Published In

MARKETING SCIENCE

DOI

10.1287/mksc.2019.1197

EISSN

1526-548X

ISSN

0732-2399

Publication Date

November 1, 2019

Volume

38

Issue

6

Start / End Page

948 / 972

Publisher

INFORMS

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Choi, H., & Mela, C. F. (2019). Monetizing Online Marketplaces. MARKETING SCIENCE, 38(6), 948–972. https://doi.org/10.1287/mksc.2019.1197
Choi, Hana, and Carl F. Mela. “Monetizing Online Marketplaces.” MARKETING SCIENCE 38, no. 6 (November 1, 2019): 948–72. https://doi.org/10.1287/mksc.2019.1197.
Choi H, Mela CF. Monetizing Online Marketplaces. MARKETING SCIENCE. 2019 Nov 1;38(6):948–72.
Choi, Hana, and Carl F. Mela. “Monetizing Online Marketplaces.” MARKETING SCIENCE, vol. 38, no. 6, INFORMS, Nov. 2019, pp. 948–72. Wos, doi:10.1287/mksc.2019.1197.
Choi H, Mela CF. Monetizing Online Marketplaces. MARKETING SCIENCE. INFORMS; 2019 Nov 1;38(6):948–972.

Published In

MARKETING SCIENCE

DOI

10.1287/mksc.2019.1197

EISSN

1526-548X

ISSN

0732-2399

Publication Date

November 1, 2019

Volume

38

Issue

6

Start / End Page

948 / 972

Publisher

INFORMS

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing