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Requiem for the long tail: Towards a political economy of content aggregation and fragmentation

Publication ,  Journal Article
Napoli, PM
Published in: International Journal of Media and Cultural Politics
September 1, 2016

This article revisits the long tail phenomenon, a dozen years after it was first articulated as a model for the digital media economy. As this article illustrates, both the research evidence and the evolution of industry practice have demonstrated that the long tail phenomenon has failed to take hold to the extent expected. This article outlines the interconnected technological, institutional and economic factors that explain the decline of the long tail, and considers the implications of this decline for media policy and media research.

Duke Scholars

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Published In

International Journal of Media and Cultural Politics

DOI

EISSN

2040-0918

ISSN

1740-8296

Publication Date

September 1, 2016

Volume

12

Issue

3

Start / End Page

341 / 356

Related Subject Headings

  • 4702 Cultural studies
  • 4701 Communication and media studies
  • 2002 Cultural Studies
  • 2001 Communication and Media Studies
  • 1902 Film, Television and Digital Media
 

Citation

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ICMJE
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Napoli, P. M. (2016). Requiem for the long tail: Towards a political economy of content aggregation and fragmentation. International Journal of Media and Cultural Politics, 12(3), 341–356. https://doi.org/10.1386/macp.12.3.341_1
Napoli, P. M. “Requiem for the long tail: Towards a political economy of content aggregation and fragmentation.” International Journal of Media and Cultural Politics 12, no. 3 (September 1, 2016): 341–56. https://doi.org/10.1386/macp.12.3.341_1.
Napoli PM. Requiem for the long tail: Towards a political economy of content aggregation and fragmentation. International Journal of Media and Cultural Politics. 2016 Sep 1;12(3):341–56.
Napoli, P. M. “Requiem for the long tail: Towards a political economy of content aggregation and fragmentation.” International Journal of Media and Cultural Politics, vol. 12, no. 3, Sept. 2016, pp. 341–56. Scopus, doi:10.1386/macp.12.3.341_1.
Napoli PM. Requiem for the long tail: Towards a political economy of content aggregation and fragmentation. International Journal of Media and Cultural Politics. 2016 Sep 1;12(3):341–356.
Journal cover image

Published In

International Journal of Media and Cultural Politics

DOI

EISSN

2040-0918

ISSN

1740-8296

Publication Date

September 1, 2016

Volume

12

Issue

3

Start / End Page

341 / 356

Related Subject Headings

  • 4702 Cultural studies
  • 4701 Communication and media studies
  • 2002 Cultural Studies
  • 2001 Communication and Media Studies
  • 1902 Film, Television and Digital Media