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Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Publication ,  Journal Article
Moorman, C; Wies, S; Mizik, N; Spencer, FJ
Published in: Marketing Science, Vol. 31
2012

Duke Scholars

Christine Moorman
Author Christine Moorman Fuqua School of Business

Published In

Marketing Science, Vol. 31

Publication Date

2012

Issue

6
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Moorman, C., Wies, S., Mizik, N., & Spencer, F. J. (2012). Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms. Marketing Science, Vol. 31, (6).
Moorman, Christine, Simone Wies, Natalie Mizik, and Fredrika J. Spencer. “Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms.” Marketing Science, Vol. 31, no. 6 (2012).
Moorman C, Wies S, Mizik N, Spencer FJ. Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms. Marketing Science, Vol 31. 2012;(6).
Moorman, Christine, et al. “Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms.” Marketing Science, Vol. 31, no. 6, 2012.
Moorman C, Wies S, Mizik N, Spencer FJ. Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms. Marketing Science, Vol 31. 2012;(6).

Published In

Marketing Science, Vol. 31

Publication Date

2012

Issue

6