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Upgrading a Social Media Strategy to Increase Twitter Engagement During the Spring Annual Meeting of the American Society of Regional Anesthesia and Pain Medicine.

Publication ,  Journal Article
Schwenk, ES; Jaremko, KM; Gupta, RK; Udani, AD; McCartney, CJL; Snively, A; Mariano, ER
Published in: Reg Anesth Pain Med
2017

Microblogs known as "tweets" are a rapid, effective method of information dissemination in health care. Although several medical specialties have described their Twitter conference experiences, Twitter-related data in the fields of anesthesiology and pain medicine are sparse. We therefore analyzed the Twitter content of 2 consecutive spring meetings of the American Society of Regional Anesthesia and Pain Medicine using publicly available online transcripts. We also examined the potential contribution of a targeted social media campaign on Twitter engagement during the conferences. The original Twitter meeting content was largely scientific in nature and created by meeting attendees, the majority of whom were nontrainee physicians. Physician trainees, however, represent an important and increasing minority of Twitter contributors. Physicians not in attendance predominantly contributed via retweeting original content, particularly picture-containing tweets, and thus increased reach to nonattendees. A social media campaign prior to meetings may help increase the reach of conference-related Twitter discussion.

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Published In

Reg Anesth Pain Med

DOI

EISSN

1532-8651

Publication Date

2017

Volume

42

Issue

3

Start / End Page

283 / 288

Location

England

Related Subject Headings

  • Societies, Medical
  • Social Media
  • Physicians
  • Pain Management
  • Nevada
  • Information Dissemination
  • Humans
  • Congresses as Topic
  • Anesthesiology
  • Anesthesia, Conduction
 

Citation

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Chicago
ICMJE
MLA
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Schwenk, E. S., Jaremko, K. M., Gupta, R. K., Udani, A. D., McCartney, C. J. L., Snively, A., & Mariano, E. R. (2017). Upgrading a Social Media Strategy to Increase Twitter Engagement During the Spring Annual Meeting of the American Society of Regional Anesthesia and Pain Medicine. Reg Anesth Pain Med, 42(3), 283–288. https://doi.org/10.1097/AAP.0000000000000586
Schwenk, Eric S., Kellie M. Jaremko, Rajnish K. Gupta, Ankeet D. Udani, Colin J. L. McCartney, Anne Snively, and Edward R. Mariano. “Upgrading a Social Media Strategy to Increase Twitter Engagement During the Spring Annual Meeting of the American Society of Regional Anesthesia and Pain Medicine.Reg Anesth Pain Med 42, no. 3 (2017): 283–88. https://doi.org/10.1097/AAP.0000000000000586.
Schwenk ES, Jaremko KM, Gupta RK, Udani AD, McCartney CJL, Snively A, et al. Upgrading a Social Media Strategy to Increase Twitter Engagement During the Spring Annual Meeting of the American Society of Regional Anesthesia and Pain Medicine. Reg Anesth Pain Med. 2017;42(3):283–8.
Schwenk, Eric S., et al. “Upgrading a Social Media Strategy to Increase Twitter Engagement During the Spring Annual Meeting of the American Society of Regional Anesthesia and Pain Medicine.Reg Anesth Pain Med, vol. 42, no. 3, 2017, pp. 283–88. Pubmed, doi:10.1097/AAP.0000000000000586.
Schwenk ES, Jaremko KM, Gupta RK, Udani AD, McCartney CJL, Snively A, Mariano ER. Upgrading a Social Media Strategy to Increase Twitter Engagement During the Spring Annual Meeting of the American Society of Regional Anesthesia and Pain Medicine. Reg Anesth Pain Med. 2017;42(3):283–288.

Published In

Reg Anesth Pain Med

DOI

EISSN

1532-8651

Publication Date

2017

Volume

42

Issue

3

Start / End Page

283 / 288

Location

England

Related Subject Headings

  • Societies, Medical
  • Social Media
  • Physicians
  • Pain Management
  • Nevada
  • Information Dissemination
  • Humans
  • Congresses as Topic
  • Anesthesiology
  • Anesthesia, Conduction