Managing licensing in a market for technology
Publication
, Conference
Arora, A; Fosfuri, A; Rønde, T
Published in: Academy of Management Annual Meeting Proceedings
January 1, 2012
We analyze how licensing activity should be organized within large corporations. If licensing is decentralized, the business unit forgoes valuable licensing opportunities since rewards for licensing are (optimally) weaker than those for production. We theorize how the organization of licensing relates to the nature of technology and markets for technology.
Duke Scholars
Published In
Academy of Management Annual Meeting Proceedings
DOI
EISSN
2151-6561
ISSN
0065-0668
Publication Date
January 1, 2012
Start / End Page
1556 / 1561
Citation
APA
Chicago
ICMJE
MLA
NLM
Arora, A., Fosfuri, A., & Rønde, T. (2012). Managing licensing in a market for technology. In Academy of Management Annual Meeting Proceedings (pp. 1556–1561). https://doi.org/10.5465/AMBPP.2012.207
Arora, A., A. Fosfuri, and T. Rønde. “Managing licensing in a market for technology.” In Academy of Management Annual Meeting Proceedings, 1556–61, 2012. https://doi.org/10.5465/AMBPP.2012.207.
Arora A, Fosfuri A, Rønde T. Managing licensing in a market for technology. In: Academy of Management Annual Meeting Proceedings. 2012. p. 1556–61.
Arora, A., et al. “Managing licensing in a market for technology.” Academy of Management Annual Meeting Proceedings, 2012, pp. 1556–61. Scopus, doi:10.5465/AMBPP.2012.207.
Arora A, Fosfuri A, Rønde T. Managing licensing in a market for technology. Academy of Management Annual Meeting Proceedings. 2012. p. 1556–1561.
Published In
Academy of Management Annual Meeting Proceedings
DOI
EISSN
2151-6561
ISSN
0065-0668
Publication Date
January 1, 2012
Start / End Page
1556 / 1561