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Potential Effect of Physical Activity Calorie Equivalent (PACE) Labeling on Adult Fast Food Ordering and Exercise.

Publication ,  Journal Article
Antonelli, R; Viera, AJ
Published in: PLoS One
2015

INTRODUCTION: Numeric calorie content labels show limited efficacy in reducing the number of calories ordered from fast food meals. Physical activity calorie equivalent (PACE) labels are an alternative that may reduce the number of calories ordered in fast food meals while encouraging patrons to exercise. METHODS: A total of 1000 adults from 47 US states were randomly assigned via internet survey to one of four generic fast food menus: no label, calories only, calories + minutes, or calories + miles necessary to walk to burn off the calories. After completing hypothetical orders participants were asked to rate the likelihood of calorie-only and PACE labels to influence (1) food choice and (2) physical activity. RESULTS: Respondents (n = 823) ordered a median of 1580 calories from the no-label menu, 1200 from the calories-only menu, 1140 from the calories + minutes menu, and 1210 from the calories + miles menu (p = 0.0001). 40% of respondents reported that PACE labels were "very likely" to influence food item choice vs. 28% for calorie-only labels (p<0.0001). 64% of participants reported that PACE labels were "somewhat likely" or "very likely" to influence their level of physical activity vs. 49% for calorie-only labels (p<0.0001). CONCLUSIONS: PACE labels may be helpful in reducing the number of calories ordered in fast food meals and may have the added benefit of encouraging exercise.

Duke Scholars

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Published In

PLoS One

DOI

EISSN

1932-6203

Publication Date

2015

Volume

10

Issue

7

Start / End Page

e0134289

Location

United States

Related Subject Headings

  • Walking
  • Surveys and Questionnaires
  • Restaurants
  • Random Allocation
  • Obesity
  • Motor Activity
  • Middle Aged
  • Male
  • Humans
  • General Science & Technology
 

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Antonelli, R., & Viera, A. J. (2015). Potential Effect of Physical Activity Calorie Equivalent (PACE) Labeling on Adult Fast Food Ordering and Exercise. PLoS One, 10(7), e0134289. https://doi.org/10.1371/journal.pone.0134289
Antonelli, Ray, and Anthony J. Viera. “Potential Effect of Physical Activity Calorie Equivalent (PACE) Labeling on Adult Fast Food Ordering and Exercise.PLoS One 10, no. 7 (2015): e0134289. https://doi.org/10.1371/journal.pone.0134289.
Antonelli, Ray, and Anthony J. Viera. “Potential Effect of Physical Activity Calorie Equivalent (PACE) Labeling on Adult Fast Food Ordering and Exercise.PLoS One, vol. 10, no. 7, 2015, p. e0134289. Pubmed, doi:10.1371/journal.pone.0134289.

Published In

PLoS One

DOI

EISSN

1932-6203

Publication Date

2015

Volume

10

Issue

7

Start / End Page

e0134289

Location

United States

Related Subject Headings

  • Walking
  • Surveys and Questionnaires
  • Restaurants
  • Random Allocation
  • Obesity
  • Motor Activity
  • Middle Aged
  • Male
  • Humans
  • General Science & Technology