Online Display Advertising Markets: A Literature Review and Future Directions
Publication
, Journal Article
Choi, H; Mela, CF; Balseiro, SR; Leary, A
Published in: INFORMATION SYSTEMS RESEARCH
2020
Duke Scholars
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Published In
INFORMATION SYSTEMS RESEARCH
DOI
EISSN
1526-5536
ISSN
1047-7047
Publication Date
2020
Volume
31
Issue
2
Start / End Page
556 / 575
Related Subject Headings
- Information Systems
- 4609 Information systems
- 3503 Business systems in context
- 1505 Marketing
- 1503 Business and Management
- 0806 Information Systems
Citation
APA
Chicago
ICMJE
MLA
NLM
Choi, H., Mela, C. F., Balseiro, S. R., & Leary, A. (2020). Online Display Advertising Markets: A Literature Review and Future Directions. INFORMATION SYSTEMS RESEARCH, 31(2), 556–575. https://doi.org/10.1287/isre.2019.0902
Choi, Hana, Carl F. Mela, Santiago R. Balseiro, and Adam Leary. “Online Display Advertising Markets: A Literature Review and Future Directions.” INFORMATION SYSTEMS RESEARCH 31, no. 2 (2020): 556–75. https://doi.org/10.1287/isre.2019.0902.
Choi H, Mela CF, Balseiro SR, Leary A. Online Display Advertising Markets: A Literature Review and Future Directions. INFORMATION SYSTEMS RESEARCH. 2020;31(2):556–75.
Choi, Hana, et al. “Online Display Advertising Markets: A Literature Review and Future Directions.” INFORMATION SYSTEMS RESEARCH, vol. 31, no. 2, 2020, pp. 556–75. Wos-lite, doi:10.1287/isre.2019.0902.
Choi H, Mela CF, Balseiro SR, Leary A. Online Display Advertising Markets: A Literature Review and Future Directions. INFORMATION SYSTEMS RESEARCH. 2020;31(2):556–575.
Published In
INFORMATION SYSTEMS RESEARCH
DOI
EISSN
1526-5536
ISSN
1047-7047
Publication Date
2020
Volume
31
Issue
2
Start / End Page
556 / 575
Related Subject Headings
- Information Systems
- 4609 Information systems
- 3503 Business systems in context
- 1505 Marketing
- 1503 Business and Management
- 0806 Information Systems