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The collective aggregation effect: Aggregating potential collective action increases prosocial behavior.

Publication ,  Journal Article
Camilleri, AR; Larrick, RP
Published in: Journal of experimental psychology. General
March 2019

The authors investigated the effectiveness of aggregating over potential noncontingent collective action ("If X people all do Y action, then Z outcomes will be achieved") to increase prosocial behavior. They carried out 6 experiments encouraging 4 different prosocial activities and found that aggregating potential benefits over 1,000 people produced more prosocial intentions and actions than aggregating over 1 person did. The authors further showed that aggregating potential benefits over 1,000 people produced more prosocial intentions than aggregating benefits over 1,000 days did. This collective aggregation effect was due to the presentation of larger aggregated benefits (Experiments 1-6), attenuation of psychological discounting (Experiment 4), and increased perceptions of outcome efficacy (Experiments 5-6). The effect was not due to social norms (Experiment 3) or a simple anchoring process (Experiments 4-5). Often individual contributions to societal ills seem like mere "drops in a bucket"; collective aggregation helps by making individual actions seem bucket-sized, immediate, important, and effective. (PsycINFO Database Record (c) 2019 APA, all rights reserved).

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Published In

Journal of experimental psychology. General

DOI

EISSN

1939-2222

ISSN

0096-3445

Publication Date

March 2019

Volume

148

Issue

3

Start / End Page

550 / 569

Related Subject Headings

  • Young Adult
  • Social Behavior
  • Middle Aged
  • Male
  • Humans
  • Group Processes
  • Female
  • Experimental Psychology
  • Adult
  • 52 Psychology
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Camilleri, A. R., & Larrick, R. P. (2019). The collective aggregation effect: Aggregating potential collective action increases prosocial behavior. Journal of Experimental Psychology. General, 148(3), 550–569. https://doi.org/10.1037/xge0000563
Camilleri, Adrian R., and Richard P. Larrick. “The collective aggregation effect: Aggregating potential collective action increases prosocial behavior.Journal of Experimental Psychology. General 148, no. 3 (March 2019): 550–69. https://doi.org/10.1037/xge0000563.
Camilleri AR, Larrick RP. The collective aggregation effect: Aggregating potential collective action increases prosocial behavior. Journal of experimental psychology General. 2019 Mar;148(3):550–69.
Camilleri, Adrian R., and Richard P. Larrick. “The collective aggregation effect: Aggregating potential collective action increases prosocial behavior.Journal of Experimental Psychology. General, vol. 148, no. 3, Mar. 2019, pp. 550–69. Epmc, doi:10.1037/xge0000563.
Camilleri AR, Larrick RP. The collective aggregation effect: Aggregating potential collective action increases prosocial behavior. Journal of experimental psychology General. 2019 Mar;148(3):550–569.

Published In

Journal of experimental psychology. General

DOI

EISSN

1939-2222

ISSN

0096-3445

Publication Date

March 2019

Volume

148

Issue

3

Start / End Page

550 / 569

Related Subject Headings

  • Young Adult
  • Social Behavior
  • Middle Aged
  • Male
  • Humans
  • Group Processes
  • Female
  • Experimental Psychology
  • Adult
  • 52 Psychology