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Incorporating quality considerations in merger analysis: Why, what, when, and how?

Publication ,  Journal Article
Golder, PN; Mitra, D; Moorman, C
Published in: Antitrust Bulletin
June 1, 2018

Mergers are common occurrences reshaping the competitive landscape in many industries. Traditionally, merger analysis has focused on the impact of the merger on price. However, price analysis ignores the other half of the value proposition for customers, namely, the quality of the product or service being offered. The authors argue that merger analysis must fully incorporate quality considerations in order to understand how customers will be affected by the merger. Some mergers will promote quality, while other mergers will inhibit quality depending on a wide variety of product, market, and customer characteristics. In order to guide merger analysts in incorporating quality considerations, the authors provide a detailed framework for answering why, what, when, and how quality should be considered in merger analysis.

Duke Scholars

Published In

Antitrust Bulletin

DOI

EISSN

1930-7969

ISSN

0003-603X

Publication Date

June 1, 2018

Volume

63

Issue

2

Start / End Page

222 / 236

Related Subject Headings

  • 1801 Law
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Golder, P. N., Mitra, D., & Moorman, C. (2018). Incorporating quality considerations in merger analysis: Why, what, when, and how? Antitrust Bulletin, 63(2), 222–236. https://doi.org/10.1177/0003603X18770064
Golder, P. N., D. Mitra, and C. Moorman. “Incorporating quality considerations in merger analysis: Why, what, when, and how?Antitrust Bulletin 63, no. 2 (June 1, 2018): 222–36. https://doi.org/10.1177/0003603X18770064.
Golder PN, Mitra D, Moorman C. Incorporating quality considerations in merger analysis: Why, what, when, and how? Antitrust Bulletin. 2018 Jun 1;63(2):222–36.
Golder, P. N., et al. “Incorporating quality considerations in merger analysis: Why, what, when, and how?Antitrust Bulletin, vol. 63, no. 2, June 2018, pp. 222–36. Scopus, doi:10.1177/0003603X18770064.
Golder PN, Mitra D, Moorman C. Incorporating quality considerations in merger analysis: Why, what, when, and how? Antitrust Bulletin. 2018 Jun 1;63(2):222–236.
Journal cover image

Published In

Antitrust Bulletin

DOI

EISSN

1930-7969

ISSN

0003-603X

Publication Date

June 1, 2018

Volume

63

Issue

2

Start / End Page

222 / 236

Related Subject Headings

  • 1801 Law