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Commentary: Brand Activism in a Political World

Publication ,  Journal Article
Moorman, C
Published in: Journal of Public Policy and Marketing
October 1, 2020

Duke Scholars

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Published In

Journal of Public Policy and Marketing

DOI

EISSN

1547-7207

ISSN

0743-9156

Publication Date

October 1, 2020

Volume

39

Issue

4

Start / End Page

388 / 392

Related Subject Headings

  • 44 Human society
  • 35 Commerce, management, tourism and services
  • 16 Studies in Human Society
  • 15 Commerce, Management, Tourism and Services
  • 11 Medical and Health Sciences
 

Citation

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ICMJE
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Moorman, C. (2020). Commentary: Brand Activism in a Political World. Journal of Public Policy and Marketing, 39(4), 388–392. https://doi.org/10.1177/0743915620945260
Moorman, C. “Commentary: Brand Activism in a Political World.” Journal of Public Policy and Marketing 39, no. 4 (October 1, 2020): 388–92. https://doi.org/10.1177/0743915620945260.
Moorman C. Commentary: Brand Activism in a Political World. Journal of Public Policy and Marketing. 2020 Oct 1;39(4):388–92.
Moorman, C. “Commentary: Brand Activism in a Political World.” Journal of Public Policy and Marketing, vol. 39, no. 4, Oct. 2020, pp. 388–92. Scopus, doi:10.1177/0743915620945260.
Moorman C. Commentary: Brand Activism in a Political World. Journal of Public Policy and Marketing. 2020 Oct 1;39(4):388–392.

Published In

Journal of Public Policy and Marketing

DOI

EISSN

1547-7207

ISSN

0743-9156

Publication Date

October 1, 2020

Volume

39

Issue

4

Start / End Page

388 / 392

Related Subject Headings

  • 44 Human society
  • 35 Commerce, management, tourism and services
  • 16 Studies in Human Society
  • 15 Commerce, Management, Tourism and Services
  • 11 Medical and Health Sciences