Consumer and managerial goals in assortment choice and design
Publication
, Conference
Kahn, BE; Chernev, A; Böckenholt, U; Bundorf, K; Draganska, M; Hamilton, R; Meyer, RJ; Wertenbroch, K
Published in: Marketing Letters
January 1, 2014
In many domains, consumers must deal with an increasing number of choices-spanning where, when, what, and how many items to buy; how many and which options to consider; and how best to weigh the pros and cons of these options. This paper considers how consumer and managerial goals and the ensuing tradeoffs affect the optimal design of assortments in order to help enhance our understanding of assortment choice, identify issues that merit particular attention, review some of the recent research in pertinent areas, and suggest directions for future research. © 2014 Springer Science+Business Media New York.
Duke Scholars
Published In
Marketing Letters
DOI
ISSN
0923-0645
Publication Date
January 1, 2014
Volume
25
Issue
3
Start / End Page
293 / 303
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Kahn, B. E., Chernev, A., Böckenholt, U., Bundorf, K., Draganska, M., Hamilton, R., … Wertenbroch, K. (2014). Consumer and managerial goals in assortment choice and design. In Marketing Letters (Vol. 25, pp. 293–303). https://doi.org/10.1007/s11002-014-9307-0
Kahn, B. E., A. Chernev, U. Böckenholt, K. Bundorf, M. Draganska, R. Hamilton, R. J. Meyer, and K. Wertenbroch. “Consumer and managerial goals in assortment choice and design.” In Marketing Letters, 25:293–303, 2014. https://doi.org/10.1007/s11002-014-9307-0.
Kahn BE, Chernev A, Böckenholt U, Bundorf K, Draganska M, Hamilton R, et al. Consumer and managerial goals in assortment choice and design. In: Marketing Letters. 2014. p. 293–303.
Kahn, B. E., et al. “Consumer and managerial goals in assortment choice and design.” Marketing Letters, vol. 25, no. 3, 2014, pp. 293–303. Scopus, doi:10.1007/s11002-014-9307-0.
Kahn BE, Chernev A, Böckenholt U, Bundorf K, Draganska M, Hamilton R, Meyer RJ, Wertenbroch K. Consumer and managerial goals in assortment choice and design. Marketing Letters. 2014. p. 293–303.
Published In
Marketing Letters
DOI
ISSN
0923-0645
Publication Date
January 1, 2014
Volume
25
Issue
3
Start / End Page
293 / 303
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing