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From Persuasion to Deliberation: Do Experiences of Online Political Persuasion Facilitate Dialogic Openness?

Publication ,  Journal Article
Kwak, N; Lane, DS; Lee, SS; Liang, F; Weeks, BE
Published in: Communication Research
July 1, 2021

Research has long considered the role interpersonal persuasion plays in shaping how citizens form their political opinions and cast their votes. Yet few studies have examined how experiences with online persuasion might influence broader deliberative orientations. We propose the “Persuasion-Openness” model, in which both attempting and being the target of online political persuasion encourage individuals to engage in online cross-cutting discussion with those who hold differing political views. These more deliberative exchanges are in turn associated with increased “dialogic openness”—a broader orientation toward political dialog. We test this model using original panel survey data collected during the 2016 U.S. presidential election. Findings show that both types of persuasion experiences can indirectly lead to dialogic openness, by stimulating online cross-cutting discussion. However, the mediated pathway for those targeted for online persuasion is only significant in online environments with low levels of attitude-challenging information.

Duke Scholars

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Published In

Communication Research

DOI

EISSN

1552-3810

ISSN

0093-6502

Publication Date

July 1, 2021

Volume

48

Issue

5

Start / End Page

642 / 664

Related Subject Headings

  • Communication & Media Studies
  • 4701 Communication and media studies
  • 2001 Communication and Media Studies
  • 1903 Journalism and Professional Writing
 

Citation

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Kwak, N., Lane, D. S., Lee, S. S., Liang, F., & Weeks, B. E. (2021). From Persuasion to Deliberation: Do Experiences of Online Political Persuasion Facilitate Dialogic Openness? Communication Research, 48(5), 642–664. https://doi.org/10.1177/0093650218793050
Kwak, N., D. S. Lane, S. S. Lee, F. Liang, and B. E. Weeks. “From Persuasion to Deliberation: Do Experiences of Online Political Persuasion Facilitate Dialogic Openness?Communication Research 48, no. 5 (July 1, 2021): 642–64. https://doi.org/10.1177/0093650218793050.
Kwak N, Lane DS, Lee SS, Liang F, Weeks BE. From Persuasion to Deliberation: Do Experiences of Online Political Persuasion Facilitate Dialogic Openness? Communication Research. 2021 Jul 1;48(5):642–64.
Kwak, N., et al. “From Persuasion to Deliberation: Do Experiences of Online Political Persuasion Facilitate Dialogic Openness?Communication Research, vol. 48, no. 5, July 2021, pp. 642–64. Scopus, doi:10.1177/0093650218793050.
Kwak N, Lane DS, Lee SS, Liang F, Weeks BE. From Persuasion to Deliberation: Do Experiences of Online Political Persuasion Facilitate Dialogic Openness? Communication Research. 2021 Jul 1;48(5):642–664.
Journal cover image

Published In

Communication Research

DOI

EISSN

1552-3810

ISSN

0093-6502

Publication Date

July 1, 2021

Volume

48

Issue

5

Start / End Page

642 / 664

Related Subject Headings

  • Communication & Media Studies
  • 4701 Communication and media studies
  • 2001 Communication and Media Studies
  • 1903 Journalism and Professional Writing