The impact of air pollution on movie theater admissions
Publication
, Journal Article
He, X; Luo, Z; Zhang, J
Published in: Journal of Environmental Economics and Management
March 1, 2022
We provide new evidence of pollution avoidance in the movie theater market. Our analysis is based on a unique dataset of high-frequency movie ticket sales in China at the movie- and city-level during 2012–2014. We estimate that one pollution day reduces the market share of a movie by 2.26%, other things being equal. The effect is mainly through ambient pollution exposure during transportation to the theater. On average, popular movies are inelastic to air pollution. However, as air quality deteriorates, even blockbuster movies start to suffer a box-office loss during the heavy pollution episodes.
Duke Scholars
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Published In
Journal of Environmental Economics and Management
DOI
EISSN
1096-0449
ISSN
0095-0696
Publication Date
March 1, 2022
Volume
112
Related Subject Headings
- Agricultural Economics & Policy
- 3801 Applied economics
- 1402 Applied Economics
- 1401 Economic Theory
- 0502 Environmental Science and Management
Citation
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He, X., Luo, Z., & Zhang, J. (2022). The impact of air pollution on movie theater admissions. Journal of Environmental Economics and Management, 112. https://doi.org/10.1016/j.jeem.2022.102626
He, X., Z. Luo, and J. Zhang. “The impact of air pollution on movie theater admissions.” Journal of Environmental Economics and Management 112 (March 1, 2022). https://doi.org/10.1016/j.jeem.2022.102626.
He X, Luo Z, Zhang J. The impact of air pollution on movie theater admissions. Journal of Environmental Economics and Management. 2022 Mar 1;112.
He, X., et al. “The impact of air pollution on movie theater admissions.” Journal of Environmental Economics and Management, vol. 112, Mar. 2022. Scopus, doi:10.1016/j.jeem.2022.102626.
He X, Luo Z, Zhang J. The impact of air pollution on movie theater admissions. Journal of Environmental Economics and Management. 2022 Mar 1;112.
Published In
Journal of Environmental Economics and Management
DOI
EISSN
1096-0449
ISSN
0095-0696
Publication Date
March 1, 2022
Volume
112
Related Subject Headings
- Agricultural Economics & Policy
- 3801 Applied economics
- 1402 Applied Economics
- 1401 Economic Theory
- 0502 Environmental Science and Management