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The impact of air pollution on movie theater admissions

Publication ,  Journal Article
He, X; Luo, Z; Zhang, J
Published in: Journal of Environmental Economics and Management
March 1, 2022

We provide new evidence of pollution avoidance in the movie theater market. Our analysis is based on a unique dataset of high-frequency movie ticket sales in China at the movie- and city-level during 2012–2014. We estimate that one pollution day reduces the market share of a movie by 2.26%, other things being equal. The effect is mainly through ambient pollution exposure during transportation to the theater. On average, popular movies are inelastic to air pollution. However, as air quality deteriorates, even blockbuster movies start to suffer a box-office loss during the heavy pollution episodes.

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Published In

Journal of Environmental Economics and Management

DOI

EISSN

1096-0449

ISSN

0095-0696

Publication Date

March 1, 2022

Volume

112

Related Subject Headings

  • Agricultural Economics & Policy
  • 3801 Applied economics
  • 1402 Applied Economics
  • 1401 Economic Theory
  • 0502 Environmental Science and Management
 

Citation

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He, X., Luo, Z., & Zhang, J. (2022). The impact of air pollution on movie theater admissions. Journal of Environmental Economics and Management, 112. https://doi.org/10.1016/j.jeem.2022.102626
He, X., Z. Luo, and J. Zhang. “The impact of air pollution on movie theater admissions.” Journal of Environmental Economics and Management 112 (March 1, 2022). https://doi.org/10.1016/j.jeem.2022.102626.
He X, Luo Z, Zhang J. The impact of air pollution on movie theater admissions. Journal of Environmental Economics and Management. 2022 Mar 1;112.
He, X., et al. “The impact of air pollution on movie theater admissions.” Journal of Environmental Economics and Management, vol. 112, Mar. 2022. Scopus, doi:10.1016/j.jeem.2022.102626.
He X, Luo Z, Zhang J. The impact of air pollution on movie theater admissions. Journal of Environmental Economics and Management. 2022 Mar 1;112.
Journal cover image

Published In

Journal of Environmental Economics and Management

DOI

EISSN

1096-0449

ISSN

0095-0696

Publication Date

March 1, 2022

Volume

112

Related Subject Headings

  • Agricultural Economics & Policy
  • 3801 Applied economics
  • 1402 Applied Economics
  • 1401 Economic Theory
  • 0502 Environmental Science and Management