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The Design and Targeting of Compliance Promotions

Publication ,  Journal Article
Daljord, O; Mela, CF; Roos, JMT; Sprigg, J; Yao, S
Published in: MARKETING SCIENCE
2023
Published version (DOI) Open Access Copy (Duke)

Duke Scholars

Carl Frederick Mela
Author Carl Frederick Mela Fuqua School of Business
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Published In

MARKETING SCIENCE

DOI

10.1287/mksc.2022.1420

EISSN

1526-548X

ISSN

0732-2399

Publication Date

2023

Volume

42

Issue

5

Start / End Page

866 / 891

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
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Daljord, O., Mela, C. F., Roos, J. M. T., Sprigg, J., & Yao, S. (2023). The Design and Targeting of Compliance Promotions. MARKETING SCIENCE, 42(5), 866–891. https://doi.org/10.1287/mksc.2022.1420
Daljord, Oystein, Carl F. Mela, Jason M. T. Roos, Jim Sprigg, and Song Yao. “The Design and Targeting of Compliance Promotions.” MARKETING SCIENCE 42, no. 5 (2023): 866–91. https://doi.org/10.1287/mksc.2022.1420.
Daljord O, Mela CF, Roos JMT, Sprigg J, Yao S. The Design and Targeting of Compliance Promotions. MARKETING SCIENCE. 2023;42(5):866–91.
Daljord, Oystein, et al. “The Design and Targeting of Compliance Promotions.” MARKETING SCIENCE, vol. 42, no. 5, 2023, pp. 866–91. Wos-lite, doi:10.1287/mksc.2022.1420.
Daljord O, Mela CF, Roos JMT, Sprigg J, Yao S. The Design and Targeting of Compliance Promotions. MARKETING SCIENCE. 2023;42(5):866–891.

Published In

MARKETING SCIENCE

DOI

10.1287/mksc.2022.1420

EISSN

1526-548X

ISSN

0732-2399

Publication Date

2023

Volume

42

Issue

5

Start / End Page

866 / 891

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing