Towards context-aware search by learning a very large variable length Hidden Markov Model from search logs
Capturing the context of a user's query from the previous queries and clicks in the same session may help understand the user's information need. A context-aware approach to document re-ranking, query suggestion, and URL recommendation may improve users' search experience substantially. In this paper, we propose a general approach to context-aware search. To capture contexts of queries, we learn a variable length Hidden Markov Model (vlHMM) from search sessions extracted from log data. Although the mathematical model is intuitive, how to learn a large vlHMM with millions of states from hundreds of millions of search sessions poses a grand challenge. We develop a strategy for parameter initialization in vlHMM learning which can greatly reduce the number of parameters to be estimated in practice. We also devise a method for distributed vlHMM learning under the map-reduce model. We test our approach on a real data set consisting of 1:8 billion queries, 2:6 billion clicks, and 840 million search sessions, and evaluate the effectiveness of the vlHMM learned from the real data on three search applications: document re-ranking, query suggestion, and URL recommendation. The experimental results show that our approach is both effective and efficient. Copyright is held by the International World Wide Web Conference Committee (IW3C2).
