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How Do You Like Me Now? The Influence of "Likes" and Followers on Social Media in Plastic Surgery.

Publication ,  Journal Article
Bhat, D; Kollu, T; Ricci, JA; Patel, A
Published in: Plast Reconstr Surg
April 1, 2022

BACKGROUND: The number of "likes" and followers on social media is a surrogate marker for peer acceptance and popularity, but the influence of likes and followers on prospective plastic surgery patients has not been studied. The aim of this study was to evaluate whether the number of followers or likes on social media has an impact on perceived surgeon competence or likelihood of recruiting new patients. METHODS: A fictitious Instagram page was created with different permutations displaying different numbers of followers on the page. Similarly, fictitious Instagram posts were created displaying before-and-after results of ideal and suboptimal breast augmentation and gynecomastia surgery results, with the number of likes being the only variable. Using a crowdsourcing platform, survey responders rated surgeon competence and likelihood of patient recruitment based on the Instagram post. RESULTS: A total of 4284 responses were collected. The number of followers or likes did not impact perceived surgeon competence or patient recruitment scores. Optimal surgical results consistently scored higher than suboptimal results, regardless of the number of likes. Almost half the responders were unable to identify the American Board of Plastic Surgery as the appropriate board certification for performing aesthetic breast or body surgery. CONCLUSIONS: A high number of followers or likes, by itself, is unlikely to translate into higher likelihood of recruiting new patients. Overall, aesthetic results seem to be the most important driving force in receiving high competence scores and recruiting new patients, rather than social media presence or board certification.

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Published In

Plast Reconstr Surg

DOI

EISSN

1529-4242

Publication Date

April 1, 2022

Volume

149

Issue

4

Start / End Page

1012 / 1022

Location

United States

Related Subject Headings

  • Surgery, Plastic
  • Surgery
  • Surgeons
  • Social Media
  • Prospective Studies
  • Mammaplasty
  • Male
  • Humans
  • 3203 Dentistry
  • 3202 Clinical sciences
 

Citation

APA
Chicago
ICMJE
MLA
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Bhat, D., Kollu, T., Ricci, J. A., & Patel, A. (2022). How Do You Like Me Now? The Influence of "Likes" and Followers on Social Media in Plastic Surgery. Plast Reconstr Surg, 149(4), 1012–1022. https://doi.org/10.1097/PRS.0000000000008919
Bhat, Deepa, Tejas Kollu, Joseph A. Ricci, and Ashit Patel. “How Do You Like Me Now? The Influence of "Likes" and Followers on Social Media in Plastic Surgery.Plast Reconstr Surg 149, no. 4 (April 1, 2022): 1012–22. https://doi.org/10.1097/PRS.0000000000008919.
Bhat D, Kollu T, Ricci JA, Patel A. How Do You Like Me Now? The Influence of "Likes" and Followers on Social Media in Plastic Surgery. Plast Reconstr Surg. 2022 Apr 1;149(4):1012–22.
Bhat, Deepa, et al. “How Do You Like Me Now? The Influence of "Likes" and Followers on Social Media in Plastic Surgery.Plast Reconstr Surg, vol. 149, no. 4, Apr. 2022, pp. 1012–22. Pubmed, doi:10.1097/PRS.0000000000008919.
Bhat D, Kollu T, Ricci JA, Patel A. How Do You Like Me Now? The Influence of "Likes" and Followers on Social Media in Plastic Surgery. Plast Reconstr Surg. 2022 Apr 1;149(4):1012–1022.

Published In

Plast Reconstr Surg

DOI

EISSN

1529-4242

Publication Date

April 1, 2022

Volume

149

Issue

4

Start / End Page

1012 / 1022

Location

United States

Related Subject Headings

  • Surgery, Plastic
  • Surgery
  • Surgeons
  • Social Media
  • Prospective Studies
  • Mammaplasty
  • Male
  • Humans
  • 3203 Dentistry
  • 3202 Clinical sciences