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How Many Latours Is Too Many? Measuring Brand Name Congestion in Bordeaux Wine

Publication ,  Journal Article
Buccafusco, C; Masur, JS; Whalen, R
Published in: Journal of Wine Economics
2021

Duke Scholars

Published In

Journal of Wine Economics

Publication Date

2021

Volume

16

Issue

4

Start / End Page

419 / 428

Related Subject Headings

  • 1505 Marketing
  • 1402 Applied Economics
  • 0706 Horticultural Production
 

Citation

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Buccafusco, C., Masur, J. S., & Whalen, R. (2021). How Many Latours Is Too Many? Measuring Brand Name Congestion in Bordeaux Wine. Journal of Wine Economics, 16(4), 419–428.
Buccafusco, Chris, Jonathan S. Masur, and Ryan Whalen. “How Many Latours Is Too Many? Measuring Brand Name Congestion in Bordeaux Wine.” Journal of Wine Economics 16, no. 4 (2021): 419–28.
Buccafusco C, Masur JS, Whalen R. How Many Latours Is Too Many? Measuring Brand Name Congestion in Bordeaux Wine. Journal of Wine Economics. 2021;16(4):419–28.
Buccafusco, Chris, et al. “How Many Latours Is Too Many? Measuring Brand Name Congestion in Bordeaux Wine.” Journal of Wine Economics, vol. 16, no. 4, 2021, pp. 419–28.
Buccafusco C, Masur JS, Whalen R. How Many Latours Is Too Many? Measuring Brand Name Congestion in Bordeaux Wine. Journal of Wine Economics. 2021;16(4):419–428.

Published In

Journal of Wine Economics

Publication Date

2021

Volume

16

Issue

4

Start / End Page

419 / 428

Related Subject Headings

  • 1505 Marketing
  • 1402 Applied Economics
  • 0706 Horticultural Production