Marketing tourism via electronic games: Understanding the motivation of tourist players
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Xu, F; Tian, F; Buhalis, D; Weber, J
Published in: 2013 5th International Conference on Games and Virtual Worlds for Serious Applications Vs Games 2013
December 9, 2013
Marketing tourism via games is a new phenomenon. This research uses a qualitative method to explore the motivation of tourist players. Through content analysis of the focus group results, it identifies five reasons to play a tourism game on holiday, namely, curiosity; exploration; socialization; fun and fantasy experience; and challenge and achievement. Suggestions to tourism marketing are drawn based on the findings. © 2013 IEEE.
Duke Scholars
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2013 5th International Conference on Games and Virtual Worlds for Serious Applications Vs Games 2013
DOI
Publication Date
December 9, 2013
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Xu, F., Tian, F., Buhalis, D., & Weber, J. (2013). Marketing tourism via electronic games: Understanding the motivation of tourist players. In 2013 5th International Conference on Games and Virtual Worlds for Serious Applications Vs Games 2013. https://doi.org/10.1109/VS-GAMES.2013.6624235
Xu, F., F. Tian, D. Buhalis, and J. Weber. “Marketing tourism via electronic games: Understanding the motivation of tourist players.” In 2013 5th International Conference on Games and Virtual Worlds for Serious Applications Vs Games 2013, 2013. https://doi.org/10.1109/VS-GAMES.2013.6624235.
Xu F, Tian F, Buhalis D, Weber J. Marketing tourism via electronic games: Understanding the motivation of tourist players. In: 2013 5th International Conference on Games and Virtual Worlds for Serious Applications Vs Games 2013. 2013.
Xu, F., et al. “Marketing tourism via electronic games: Understanding the motivation of tourist players.” 2013 5th International Conference on Games and Virtual Worlds for Serious Applications Vs Games 2013, 2013. Scopus, doi:10.1109/VS-GAMES.2013.6624235.
Xu F, Tian F, Buhalis D, Weber J. Marketing tourism via electronic games: Understanding the motivation of tourist players. 2013 5th International Conference on Games and Virtual Worlds for Serious Applications Vs Games 2013. 2013.
Published In
2013 5th International Conference on Games and Virtual Worlds for Serious Applications Vs Games 2013
DOI
Publication Date
December 9, 2013