Scholars@Duke publication: Optimizing Reserve Prices in Display Advertising Auctions

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Optimizing Reserve Prices in Display Advertising Auctions

Publication , Journal Article

Choi, H; Mela, CF

July 18, 2023

Duke Scholars

Author Carl Frederick Mela Fuqua School of Business

Publication Date

July 18, 2023

Citation

APA

Chicago

ICMJE

MLA

NLM

Choi, H., & Mela, C. F. (2023). Optimizing Reserve Prices in Display Advertising Auctions.

Choi, Hana, and Carl F. Mela. “Optimizing Reserve Prices in Display Advertising Auctions,” July 18, 2023.

Choi H, Mela CF. Optimizing Reserve Prices in Display Advertising Auctions. 2023 Jul 18;

Choi, Hana, and Carl F. Mela. Optimizing Reserve Prices in Display Advertising Auctions. July 2023.

Choi H, Mela CF. Optimizing Reserve Prices in Display Advertising Auctions. 2023 Jul 18;

Publication Date

July 18, 2023