Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
Publication
, Journal Article
Moorman, C; van Heerde, HJ; Moreau, CP; Palmatier, RW
Published in: Journal of Marketing
January 1, 2024
Duke Scholars
Published In
Journal of Marketing
DOI
EISSN
1547-7185
ISSN
0022-2429
Publication Date
January 1, 2024
Volume
88
Issue
1
Start / End Page
1 / 14
Related Subject Headings
- Marketing
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Moorman, C., van Heerde, H. J., Moreau, C. P., & Palmatier, R. W. (2024). Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions. Journal of Marketing, 88(1), 1–14. https://doi.org/10.1177/00222429231213154
Moorman, C., H. J. van Heerde, C. P. Moreau, and R. W. Palmatier. “Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions.” Journal of Marketing 88, no. 1 (January 1, 2024): 1–14. https://doi.org/10.1177/00222429231213154.
Moorman C, van Heerde HJ, Moreau CP, Palmatier RW. Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions. Journal of Marketing. 2024 Jan 1;88(1):1–14.
Moorman, C., et al. “Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions.” Journal of Marketing, vol. 88, no. 1, Jan. 2024, pp. 1–14. Scopus, doi:10.1177/00222429231213154.
Moorman C, van Heerde HJ, Moreau CP, Palmatier RW. Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions. Journal of Marketing. 2024 Jan 1;88(1):1–14.
Published In
Journal of Marketing
DOI
EISSN
1547-7185
ISSN
0022-2429
Publication Date
January 1, 2024
Volume
88
Issue
1
Start / End Page
1 / 14
Related Subject Headings
- Marketing
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 1506 Tourism
- 1505 Marketing