Selling the Sacred: Religion and Marketing from Crossfit to QAnon
FROM LOGOS TO LOGO AND BACK AGAIN: Images as Transactional Objects in the History of Christian Devotion
Publication
, Chapter
Morgan, D
January 1, 2024
In this chapter, David Morgan proposes that images operate as transactional objects, connecting viewers to visual nodes within networks of images. To explore this, he examines the history of images of Saint Sebastian, a figure who has enjoyed veneration as a late Roman martyr down to the present. The image circulates as a logo, a visual brand. The motif’s proliferation may change the image’s meaning, but it also remembers and sometimes intensifies it.
Duke Scholars
Citation
APA
Chicago
ICMJE
MLA
NLM
Morgan, D. (2024). FROM LOGOS TO LOGO AND BACK AGAIN: Images as Transactional Objects in the History of Christian Devotion. In Selling the Sacred: Religion and Marketing from Crossfit to QAnon (pp. 17–37). https://doi.org/10.4324/9781003342229-3
Morgan, D. “FROM LOGOS TO LOGO AND BACK AGAIN: Images as Transactional Objects in the History of Christian Devotion.” In Selling the Sacred: Religion and Marketing from Crossfit to QAnon, 17–37, 2024. https://doi.org/10.4324/9781003342229-3.
Morgan D. FROM LOGOS TO LOGO AND BACK AGAIN: Images as Transactional Objects in the History of Christian Devotion. In: Selling the Sacred: Religion and Marketing from Crossfit to QAnon. 2024. p. 17–37.
Morgan, D. “FROM LOGOS TO LOGO AND BACK AGAIN: Images as Transactional Objects in the History of Christian Devotion.” Selling the Sacred: Religion and Marketing from Crossfit to QAnon, 2024, pp. 17–37. Scopus, doi:10.4324/9781003342229-3.
Morgan D. FROM LOGOS TO LOGO AND BACK AGAIN: Images as Transactional Objects in the History of Christian Devotion. Selling the Sacred: Religion and Marketing from Crossfit to QAnon. 2024. p. 17–37.